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Zappon = [ZA + Coupon]

Our mission is to provide South Africans

with the greatest deals on products and
Services they want – join us.
 Who
Clickare we?
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Zappon is a new initiative of The Avusa Media group who own

Trusted brands such as Sunday Times, The Times, Sowetan,
The EP Herald and Daily Dispatch.

Access to our daily newspaper readership of 1,9 million readers

Access to our Sunday audience of 5,7 million readers

Exposure to our websites and social media which have over 1 Million local
users per month
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Why Zappon?
 Key
Clickpoints
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You don’t pay a cent for mass media marketing exposure that
would usually cost you lots of money.

There is ZERO upfront cash layout. You Never give us cash.

You only owe us a fee from the revenue we generate if you get
exactly the business you asked for.

You don’t need any internet presence to be involved

You decide all the rules – exactly as you want them

You get to own the market exclusively for your deal day
 How
ClickZappon cantitle
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We offer:

GUARANTEED new customers?

GAURANTEED transactions?

INCREASED repeat business?

ZERO advertising wastage?

AWARENESS for your business?

Whether a big or small business – if you sell goods or

services there is a “deal a day” solution that can work
for you to generate new business.
 Package Offer
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Using our traditional advertising channels we expose you to a brand that can ……
 Benefits to Master
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1. Major advertising exposure for the price of a deal at NO RISK

2. Guaranteed business

3. New customer acquisition.

4. Feet in the door on off-peak periods.

5. Up-sell on deal when customer is in store.

6. Bring your business into the digital world.

7. Undercut the market for a day.- on your terms.

8. Be an early part of the hottest new movement in the SA

consumer space. The deal-a-day concept is going to explode!
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How it works?
 How
Clickittoworks
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1. • You offer a deal to the users typically at least 50% of retail PRICE.
Great • It is the ONLY deal that is offered on the deal day in your city.
deal • National deals are available on same terms

2. • YOU DECIDE rules/restrictions. For eg: MIN and MAX number of customers
Limits who are able to take up the deal.
EG: Min of 50 and max of 100 deals available.

3. • You set ALL the rules/restrictions which can include time available,
Rules when, where and how? – anything you want.
EG: Alcohol not included, by booking only, Next Thurs night, Every
Thurs night this month.

4. • The deal is marketed to the customers via direct mail, in the

Marketed newspaper and facebook/twitter. Users also sign up
for a daily deal email alert.
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Clickittoworks
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5. • Interested customers “opt-in” into the deal.

Opt-in

6. • Customers share the deal with friends to achieve the MINimum number
Share for a deal to activate. People trust their friends. Viral and word of mouth
are achieved which is why a great deal is important.

7. 8.
Deal ON Deal OFF

• If a deal activates and

• If a deal does not reach the
Minimum number is achieved
minimum and acivate then the
then all those opted in are
deal lapses and nobody gets
billed and issued a voucher to
charged or paid.
redeem with you.
 Deal
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This is what a deal page looks

like on the website…

1 – Image and logo

2- Deal details/rules/fine print

3- Deal summary

4- Info on your business

5 – Your business contact

and location
 Coupon
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We issue you with a list of people’s names and UNIQUE ID Codes to check against

Unique voucher ID Your deal rules

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Costs?
 Package Offer
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Retail Price R400

Discount (At least 50% off) R200

Sales Price R200

- 3%
YOUR SHARE

R97.00 R97.00

Based on 100 deals R9,700 R9,700

 Do your
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Retail Price R

Discount (At least 50% off) R

Sales Price R

- 3%
YOUR SHARE

R R

Based on X deals R R
 Ask
Clickyourself these
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It’s not just about a margin - it is a marketing and acquisition cost

– ask these questions when deciding if this
concept makes sense to your business. ….

1. Can you see new customers as an opportunity to upsell?

2. Are you creating new business in non-peak trading times?

3. Can you retain some of the new customers?

4. Are you acknowledging the massive exposure in traditional and

new media for your brand and product?

5. Are you factoring in the power of sharing and word of mouth?

Even if you lose or break even on the deal the revenue you have given u
is a small price for the potential benefits.
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Your exposure?
 Media
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Mon-Fri deals

“12x3 full-colour” ad in Ad on homepage of

the Times Newspaper TimesLIVE.co.za
(377,000 and Sowetanlive.co.za
readers per day) website to over
Exposure to 2 million 50,000 users per day.
readers per day on a weekday

“10x2 full-colour” ad
in the Sowetan
Newspaper
(1.45 million readers
per day)

Promotion to community via Twitter and Facebook.

People share with friends and create viral word of mouth.
 Media
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Sunday deals

“10x3 full-colour” ad in
Sunday Times
Newspaper Ad on homepage of
(3,7 million readers) TimesLIVE.co.za
Exposure to 3.76 million and Sowetanlive.co.za
website to over
readers every Sunday 50,000 users per day.

Promotion to community via Twitter and Facebook.

People share with friends and create viral word of mouth.
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Ad examples?
 Print ad
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As will be seen
Sunday Times, Times and
Sowetan newspapers (Pg2)
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Website widget example
As will be seen on
Timeslive.co.za and
Sowetanlive.co.za
 Social
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Strong focus on Facebook and Twitter sharing

The principle of group discount

is strongly driven by social
Media which readers use as
a tool so share with their
friends.

Tools are provided to share

the deal as well as simply
via email.

Facebook and Twitter pages will also be aggressively

managed as a marketing channel.
Social
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Strong focus on Facebook and Twitter

 Sales
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1. • Deal content and deal date agreed

Sale • Booking order form signed

2. • Deal date booked and secured

Prep • Deal info material collected for loading (14 days prior to Live date)
• Supplier approves deal advert (7 days prior to Live)
• Deal is loaded

3. • Deal live on Zappon.co.za

Live • Deal marketed via all channels (Print, email, social media)

• Deal “ON” • Deal “OFF”

4.
Fulfill (Minimum agreed uptake reached) (Minimum not reached)
• Vouchers issued • No deal
• Deal honoured
• Supplier paid
 Contact
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Candy Beswick
079 605 8750
candy@zappon.co.za