TOURISM AND HOSPITALITY MARKETING

Buzz and
Influencer
Marketing
 BUZZ
MARKETING
Buzz marketing is a marketing method in
which a business or brand follows all possible
strategies to create a buzz to prompt their new
product in society. This marketing method will
generate some excitement at a product on a
person’s mind and in turn; the person
automatically suggests that product to others
that ultimately creates hype around that
product.
 TYPES OF BUZZ
MARKETING

OFFLINE CAMPAIGNING
BUZZ CAMPAIGNING ONLINE CAMPAIGNING
 TYPES OF BUZZ
MARKETING

USING INFLUENCERS CREATING DEMAND RUMOR SPREADING

FOR THE PRODUCT
 WHY IS IT
EFFECTIVE?
• Free advertisement for a company.
• Best reach to the customers.
• I am selling products very quickly.
• Getting feedback and improve that product to
create the next generation of that product.
• The fast reach of a product to the people
EXAMPLES OF BUZZ MARKETING

APPLE STARBUCKS
 INFLUENCER
MARKETING

Influencer marketing is designed to tap into an existing

community of engaged followers on social media.
Influencers are considered experts in their niches. These
individuals have a large influence over an audience a
business might be trying to reach and can be helpful
marketing to those buyers.
HOW INFLUENCER MARKETING WORKS

BRAND/COMPANY

SOCIAL MEDIA
PUBLIC INFLUENCERS
INFLUENCER CATEGORIES
Nano-influencers: 1,000–10,000
followers
Micro-influencers: 10,000–50,000
followers
Mid-tier influencers: 50,000–500,000
followers
Macro-influencers: 500,000–1,000,000
followers
Mega-influencers: 1,000,000+ followers
Instagram (82%)

YouTube (41%) TOP 5

TikTok (23%) SOCIAL MEDIA
PLATFORMS
Twitter (23%)

Facebook (5%)
Instagram
Nano-influencers: $10–$100 per post
Micro-influencers: $100–$500 per post
Mid-tier influencers: $500–$5,000 per post
Macro-influencers: $5,000–$10,000 per post
Mega-influencers: $10,000+ per post
Celebrities: Varies, but $1+ million isn’t unheard of
YouTube
Tiktok
Nano-influencers: $5–$25 per post
Micro-influencers: $25–$125 per post
Mid-tier influencers: $125–$1,250 per post
Macro-influencers: $1,250–$2,500 per post
Mega-influencers: $2,500+ per post

Nano-influencers: $20–$200 per video

Micro-influencers: $200–$1,000 per video
Mid-tier influencers: $1,000–$10,000 per video
Macro-influencers: $10,000–$20,000 per post
Mega-influencers: $20,000+ per post

Twitter

Nano-influencers: $2–$20 per post

Micro-influencers: $20–$100 per post
Mid-tier influencers: $100–$1,000 per post
Macro-influencers: $1,000–$2,000 per post
Mega-influencers: $2,000+ per post
EXAMPLES OF
INFLUENCER
MARKETING
THANK YOU