ROHIT GOYAL PURVANG ALKESH

(2123531) SELANI (2123528)

RISHIL BHOGAR RONDLA PRANAV

(2123530) (2123532)

Presentation on responsibilities and responsiveness of an

organization
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SECTOR – MANUFACTURING
ORGANIZATION – VOLKSWAGEN GROUP

1ORG
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OVERVIEW OF VOLKSWAGEN GROUP

Volkswagen Group, also called Volkswagen AG, is a major German automobile manufacturer,
Headquartered in Wolfsburg, Germany.

It was founded in 1937 by the German government to mass-produce a low-priced “people’s car”.

The Production of Volkswagen expanded rapidly in the 1950s with the launch of Transporter van

Volkswagen Beetle holds the record of being the first-ever car to sold 20 million units worldwide.

Currently Volkswagen Group is the largest car manufacturer company by revenue in the world.
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FEW OF THE COMPANIES OWNED BY VOLKSWAGEN

Porsche AG is a German automobile manufacturer specializing in high-performance sports

cars, SUVs and sedans. The headquarters of Porsche AG is in Stuttgart, and it is owned by
Volkswagen Group.
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FEW OF THE COMPANIES OWNED BY VOLKSWAGEN

Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and

distributes luxury vehicles. Audi is a subsidiary of the Volkswagen Group and has its roots at Ingolstadt,
Bavaria, Germany
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FEW OF THE COMPANIES OWNED BY VOLKSWAGEN

Lamborghini is an Italian brand and manufacturer of luxury sports cars and SUVs based in
Sant’ Agata Bolognese. The company is owned by the Volkswagen Group through its
subsidiary Audi
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MANAGERIAL ROLES
By Mintzberg

DECISIONAL INTERPERSONAL
ROLES ROLES

INFORMATIONAL
ROLES
8
INTERPERSONAL
ROLES
TYPES OF INTERPERSONAL ROLES
• The Figure Head Role, The Leader Role & The Liaison Role

The Leader Role: The Liaison Role:

• A manager coaches team members • This role requires the manager to
and help them achieve goals and interact with other managers outside
develop necessary skills that get the organization to gather
results. information

• A manager also has a responsibility • This role serves as a connection

of identifying the team’s strength between different groups of people to
and weaknesses. ensure work runs smoothly

• Manager motivates and inspires • The top-level manager uses the

teammates with enthusiasm and liaison role to gain information, while
passion. the supervisor uses it to maintain the
routine flow of work
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TYPES OF
INFORMATIONAL ROLES

THE THE
D I S S E M I N AT O SPOKESPERS
R ON
ROLE ROLE

THE MONITOR
ROLE
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TYPES OF
INFORMATIONAL ROLES

THE MONITOR ROLE T H E D I S S E M I N AT O R R O L E

• In this role, a manager seeks out • In this role, a manager communicates

information related to the
organization and industry.
It could be both internal and
external sources
• Then, the manager has to analyze
the information to identify and solve
the problems
• The manager also monitors the team
in terms of both their productivity
and their well being.
valuable and relevant information to
teammates and subordinates.
• It is essential for a manager to get
views, feedback and ideas from each
employee to keep an open channel of
communication.
• The information can be transmitted
both in verbal and written formats
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DECISIONAL ROLES

TYPES OF DECISIONAL ROLES

• Entrepreneurial role, disturbance handler role, resource allocator
role and the negotiator role

THE RESOURCE ALLOCATOR ROLE

• In this role, a manager is responsible for managing and distributing resources

• The manager makes decisions on how those resources will be best used or
applied throughout the company or team

• The manager involves in allocating funding, assigning staff and other

organizational resources
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2 THEORIES OF MANAGEMENT

HUMAN RELATIONS THEORY

CLASSICAL MANAGEMENT THEORY

-BUREAUCRATIC
-SCIENTIFIC
-ADMINISTRATIVE
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HUMAN RELATIONS MANAGEMENT

THEORY
The human relations theory was established by Elton Mayo, an Australian psychologist

Human Relations Theory focuses specifically on the individuals needs and resultant
behaviors of individuals and groups.

It takes an interpersonal approach to manage human beings

ADVANTAGES
Human Relations Theory
- Improves productivity of employees
- removes grievance among the employees
- improves employee retention
- creates good human relationships
- improves goodwill of the company
ELTON MAYO
DISADVANTAGES
Human Relations Theory
- Oversimplifies human behavior
- Makes it difficult to predict workplace behavior
- Favors personality over accomplishments
- Can increase the responsibilities of the individual, and could
be the main cause of stress
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CLASSICAL MANAGEMENT THEORY

The classical management theory believes that employees are strongly motivated by
their physical needs and more specifically, monetary incentives

According to (Buren, 2008), states that scientific management approach was

idea of Fredrick Taylor.

HENRY FAYOL The classical management theory can provide several benefits in the
appropriate business.

Few of the advantages of this type of Few of the disadvantages of classical

management are: management are :

Clear organization hierarchy. Limited emphasis on employee job satisfaction

Increases productivity through monetary and human relations.
rewards. Increased levels of pressure placed on
Single-leader decision making. employees.
Restricts the implementation of new ideas and
concepts.

LYNDALL URWICK
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3 TYPES OF CLASSICAL MANAGEMENT THEORY

The scientific theory of management focuses on individual efficiency and productivity.

The father of this theory is Fredrick Winslow Taylor (1890-1940)
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3 TYPES OF CLASSICAL MANAGEMENT THEORY

Bureaucratic management theory developed by Max Weber, contained two essential

elements, including structuring an organization into a hierarchy and having clearly defined
rules to help govern an organization and its members
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3 TYPES OF CLASSICAL MANAGEMENT THEORY

The administrative theory of management by Henry Fayol focuses on principles

that could be used by managers to coordinate the internal activities of
organizations.
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PRINCIPLE OF ADMINISTRATIVE MANAGEMENT THEORY

HENRY FAYOL
HENRY FAYOL‘S PRINCIPLES
OF MANAGEMENT

AUTHORITY & RESPONSIBILITY

DIVISION OF WORK
UNITY OF COMMAND
SCALAR CHAIN
DISCIPLINE
EQUITY

1841-
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DIVISION OF
WORK
Segregating work in the workforce
amongst the worker at each level of the
company will enhance the quality of the
product.
All workers are appointed to each level
of the company according to their skills.
The division of work improves the
productivity, efficiency, accuracy and
speed of the workers. 
This principle is appropriate for both the
managerial as well as technical work
levels.
AUTHORITY &
RESPONSIBILITY
Authority facilitates the management to
work efficiently, and responsibility
makes them responsible for the work
done under their guidance or leadership.
The company’s CEO will decide all the
specific goals to achieve efficiency and
effectiveness, and managers take all
responsibility and add their efforts and
more ideas and help to achieve specified
goals.
Authorities are mainly CEO or CFO and
responsibility is mainly taken by all
managers of company.
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DISCIPLINE SCALAR CHAIN

Fayol defines scalar chain as ’The chain
According to Fayol, “Discipline means
of superiors ranging from the ultimate
sincerity, obedience, respect of authority &
authority to the lowest”
observance of rules and regulations of the
enterprise”
Every order, instruction, message,
request, explanation has to pass
This principle applies that subordinate
through the scalar chain.
should respect their superiors and obey
their order.
Management principle states that there
should be a clear line in authority (from
It is an essential requisite for the smooth
top to bottom and all managers at all
running of the enterprise.
levels).
Discipline is not only required on the path of
Scalar chain can be seen as a type of
subordinates but also on the part of
management structure. Each employee
management.
can contact a manager or a superior in
an emergency without challenging the
hierarchy.
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EQUITY
The management principle of equity often
occurs in the core values of an organization.
Equity means a combination of fairness,
kindness & justice.
It implies that managers should be fair and
impartial while dealing with subordinates.
Equity is essential to create and maintain
cordial relations between the managers and
the sub-ordinate.
However, equity does not mean a total
absence of harshness.
UNITY OF COMMAND
Unity of command provides that an
employee is responsible to only one
supervisor, who in turn is responsible to
only one supervisor, and so on up the
organizational hierarchy.
According to the Principle of Unity of
Command, there shouldn’t be a group of
supervisors for a single subordinate or a
single team working for a company.
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DOES VOLKSWAGEN FOLLOW THESE THEORIES?

Yes, they do
Managers in Volkswagen maintain their equity with their employees.

Managers in Volkswagen motivates their employees & recognizes their progress.

Volkswagen conducts team building activities unrelated to work.

Managers celebrate both personal and team milestones.

Volkswagen has a clear organizational hierarchy.

They increase the productivity of their employees through monetary rewards.

They provide job security to their employees.

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IMPACT OF COVID-19 ON VOLKSWAGEN

The global Covid-19 pandemic substantially impacted Volkswagen’s business

in the first quarter.

Deliveries to customers decreased by 23.0 percent compared to the same

period of the previous year to 2.0 (2.6) million vehicles.

Sales revenue fell by 8.3 percent to EUR 55.1 billion

VOLKSWAGEN GROUP MEASURES TO REDUCE

EFFECTS OF COVID
They have created the best possible
The company took
prerequisites for a safe working
countermeasures at an
environment. At the same time, they
early stage to reduce cost
introduced comprehensive measures
and safeguard liquidity
aimed at reducing costs and securing
were successful and
liquidity early on, which enabled them
therefore reduced the
to limit the impact of the pandemic on
effects of the crisis.
their business to a certain degree
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MANAGERIAL FUNCTIONS OF THE ORGANIZATION WITH EMPHASIS

TO THE RESPONSIBILITIES TOWARDS STAKEHOLDERS IN THE PANDEMIC

WHO ARE STAKEHOLDERS? INVESTORS

As the pandemic hit the country, it negatively impacted the company

A stakeholder is a party that has
an interest in a company and
It led to the closing down of factories and showrooms, which directly
can either affect or be affected
by the business.
led to the shutting down of production.
INVEST
Primary Stakeholders are:
The stock price of the company  fell significantly, which led to a loss
for investors. ORS
1. Investors
Due to the shutting down of the company's key factories and
2. Employees
showrooms, the overall valuation has also gone down with the fall of
3. Customers
stock price.
4. Suppliers
5. Communities
As soon as the  government relaxation the companies and limited the
restrictions, The company started production on a huge scale, and the
stock price went up.
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MANAGERIAL FUNCTIONS OF THE ORGANIZATION WITH EMPHASIS

TO THE RESPONSIBILITIES TOWARDS STAKEHOLDERS IN THE PANDEMIC

WHO ARE STAKEHOLDERS? EMPLOYEES

Volkswagen provided a safe working
A stakeholder is a party that has
an interest in a company and
environment to their employees during the
can either affect or be affected COVID-19 Pandemic
by the business. EMPLO
Primary Stakeholders are: They were provided with medical support from YEES
the company.
1. Investors
2. Employees
3. Customers Volkswagen also provided job security during the
4. Suppliers
5. Communities
company’s crucial time
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MANAGERIAL FUNCTIONS OF THE ORGANIZATION WITH EMPHASIS

TO THE RESPONSIBILITIES TOWARDS STAKEHOLDERS IN THE PANDEMIC

WHO ARE STAKEHOLDERS? CUSTOMERS

“With the prevailing economic situation, we at

A stakeholder is a party that has
an interest in a company and Volkswagen would like to offer customers
can either affect or be affected financial prudency through our omni-channel
by the business.
mobility program. The Volkswagen Secure and CUSTO
Primary Stakeholders are: Power Lease initiatives provide customers with MORS
the power and independence to purchase their
1. Investors
2. Employees favourite Volkswagen in a hassle-free,
3. Customers contactless and digitalized manner," said Steffen
4. Suppliers
5. Communities Knapp, Director, Volkswagen Passenger Cars
India.
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MANAGERIAL FUNCTIONS OF THE ORGANIZATION WITH EMPHASIS

TO THE RESPONSIBILITIES TOWARDS STAKEHOLDERS IN THE PANDEMIC

WHO ARE STAKEHOLDERS? SUPPLIERS

In the United States, Volkswagen worked with a consortium of other
A stakeholder is a party that has manufacturers and suppliers, including Dow and Whirlpool, to help
an interest in a company and launch much-needed production of respirator hoods.
can either affect or be affected
by the business. In Mexico, Volkswagen worked with fabrics and seating supplier SUPPLI
Faurecia to launch the production of face masks and gowns for front-
Primary Stakeholders are: line medical workers. ERS
1. Investors Moreover, in Germany, Volkswagen experts found a way in a matter
2. Employees of days to ship an estimated $40 million worth of vital protective
3. Customers equipment and supplies – including respiratory masks and
4. Suppliers disinfectants – from China to help ease equipment shortages in
5. Communities Europe.

During the Pandemic, Volkswagen took care of and supported

business partners

They also promoted close communication with business partners

during the pandemic.
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MANAGERIAL FUNCTIONS OF THE ORGANIZATION WITH EMPHASIS

TO THE RESPONSIBILITIES TOWARDS STAKEHOLDERS IN THE PANDEMIC

WHO ARE STAKEHOLDERS? COMMUNITIES

Volkswagen of America and fabrics supplier Faurecia
A stakeholder is a party that has manufactured Personal Protective Equipment (PPE)
an interest in a company and items with a collaborative effort.
can either affect or be affected
by the business. COMMU
Faurecia quickly converted one of its factories to begin
Primary Stakeholders are: producing tens of thousands of surgical masks and NITIES
1. Investors
gowns.
2. Employees
3. Customers Volkswagen of America and Volkswagen Credit also
4. Suppliers recently detailed the Community-Driven Promise
5. Communities
program, designed to help eligible customers in the
United States affected by the crisis who need financial
relief, and has worked with its 600 dealers as well to
address the challenge.
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FUNCTIONS OF THE ORGANIZATION WITH EMPHASIS ON THE
RESPONSIVENESS OF ORGANIZATION IN THE CURRENT
PANDEMIC SITUATION

The company is acting responsibly by not harming employees, caring for employees, and
allowing the government to do its job in protecting people.

Ensuring paid family leave and medical leave are being available for all employees.

The organization is looking to avoid significant layoffs and offering the workers tan opportunity to
return to the same roles and pay levels after this crisis passes.

They are providing safe and healthy working conditions, including proper protective equipment
and training to mitigate exposure to COVID-19, especially for workers not traditionally considered
first responders, such as grocery clerks, warehouse, sanitation, and transportation workers.

Providing flexible hours and remote work if possible, to allow for caregiving while children are out
of school and family members may be sick.
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REFERENCES & CITATIONS
Volkswagen. (2020, July 13). Anderson Automotive.
https://www.andersonautomotive.ca/cars-we-service/volkswagen/

Henri Fayol’s 14 principles of management. (n.d.). Management Study Guide - Courses for Students,
Professionals & Faculty Members. 
https://www.managementstudyguide.com/management_principles.html

Volkswagen group’s business substantially impacted by COVID-19 pandemic in first quarter. (2020, April 20).
Volkswagen Group. 
https://www.volkswagenag.com/en/news/2020/04/2020-Q1.html

Volkswagen group measures reduce the effects of COVID-19 in the first half of the year. (2020, July 20).
Volkswagen Group. 
https://www.volkswagenag.com/en/news/2020/07/2020-H1.html

Volkswagen omni-channel mobility products. (2020, May 27). Welcome to Volkswagen India. 
https://www.volkswagen.co.in/en/brand-and-experiences/news-and-updates/volkswagen-omni-channel-mobili
ty-products.htm

www.ETAuto.com. (2020, May 27). Volkswagen India introduces leasing, flexible financing options to drive
sales amid COVID-19. ETAuto.com.
https://auto.economictimes.indiatimes.com/news/passenger-vehicle/cars/volkswagen-india-introduces-leasing
-flexible-financing-options-to-drive-sales-amid-covid-19/76032775

Indeed Editorial Team. (2021, January 5). 10 managerial roles according to Mintzberg.
Indeed Career Guide.