Professional Documents
Culture Documents
Prepared
by
Shahla Arshad
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What is Learning?
Learning is a process
Learning is a product
Process of Learning
• Learning involves the individual
– Brain
– Body
• Learning involves others
– Groups
– Organizations
– Communities
– Society
• Learning takes place somewhere
– In physical environment
– With things and tools
• Learning occurs over time
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Products of Learning
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Types of learning
Non-associative Learning
Is learning that does not require linking or associating
stimuli together.
Associative Learning
Is the process by which an association between two
stimuli or a behavior and a stimulus is learned.
(Classical Learning, Operant Learning)
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BASIC LEARNING STYLES
Behaviorism(stimulus response).
Constructivism: (Sociocultural)
Multiple Intelligences : Inheritent
Behaviorism
BEHAVIORISM
1.Emotional Responses:
Classical Conditioning plays an important role in generating
negative and positive emotional responses.
Negative Responses:
Emotions such as fear, phobias etc are strengthened by
associating these emotions with animals, weather, or some other
place or things. People often fear reptiles, dark places and insect
phobias. Some people often associate fear with stormy weather.
Positive Responses:
Classical conditioning is also responsible for generating feelings
of happiness, feelings of relaxation e.g. thinking of going on a trip
makes one feels happy reaching home after a long time makes one
happy and relax as well.
Advertising:
Advertising is a field where classical conditioning is used
the most. Companies’ use various models for this purpose
e.g. cartoon characters are used in commercials of those
products which are associated with kids. In the same way,
female models are used in those ads in which products are
associated with females or housework. Similarly sports
personalities for products associated with men.
Addiction:
People addicted with caffeine and nicotine found in tea,
coffee or in the form of smoking material feels relaxation
even before its intake.
Psychotherapy
Classical conditioning also finds its application in
psychotherapy. It is often used in systematic
desensitization to treat phobias or fears. Aversive therapy is
also one of the applications of classical conditioning. In
this therapy, behavior is modified by combining a nausiatic
substance with the unwanted behavior or habit (smoking/
alcoholism) which causes vomiting or makes you feel bad.
In this way, the unwanted behavior is vanished slowly.
Hunger
Some people feel extremely hungry only on the sight of
restaurant or some other place where food is provided. This
is due to the association of restaurant or hotel with food
6.Post-Traumatic Disorders:
Sometimes people, who has experienced a war or some other battle,
often feel a rush of fear and anxiety when they see a small fight or
are stuck in a situation similar to the one experienced during days of
war.