LinkedIn Key Terminology

Connections

LinkedIn Company
Group Page

Key Terminology

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Setting Up a Social Media Experience for a Business “LinkedIn”

Setting Up a LinkedIn Company Page

Business profile
(Profile picture, cover photo, Bio and contact details , links to your
website).

Using ‘LinkedIn Page Posts’ ( professional posts )

Creating a Paid Promotion Campaign on LinkedIn

Deriving Insights from LinkedIn Analytics

 Setting Up a LinkedIn company
Page

1. Log into LinkedIn Account.

2. Click the Work icon.
3. Select Create a Company Page
4. Enter your Company name and website
URL.
5. Check the verification box to confirm
you have the right to act on behalf of
that company in the creation of the page.
6. Click the Create Page button
 Creating a Paid Promotion Campaign on
LinkedIn
1. Log into LinkedIn Campaign Manager
https://www.linkedin.com/campaignmanager

2. Create a New Campaign

3. Select a Campaign Group

4. Name Your Campaign
5. Select Objective
6. Define Your Target Audience
7. Select Ad Format and Create
your Ad
8. Set your Budget, Bids and
Run Dates
9. Publish your Ad
Deriving Insights from LinkedIn

Company Page Campaign Manager

Analytics (Performance)