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    abhishek narayana
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    This document is a case study submission from Team Warriors containing recommendations for Arshia, a singer, and Saaz, a music label, to address the hurt sentiments of Arshia's female audience caused by her new song. The team recommends that Arshia and Saaz each issue an apology, that Saaz take down promotions of the song and dissociate from Arshia for 2-3 months, and that during this time Arshia engage in charity work to rebuild her image before holding a concert raising awareness for mental health issues.

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    This document is a case study submission from Team Warriors containing recommendations for Arshia, a singer, and Saaz, a music label, to address the hurt sentiments of Arshia's female audience caused by her new song. The team recommends that Arshia and Saaz each issue an apology, that Saaz take down promotions of the song and dissociate from Arshia for 2-3 months, and that during this time Arshia engage in charity work to rebuild her image before holding a concert raising awareness for mental health issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    9 views3 pages

    Case Study Submission

    Uploaded by

    abhishek narayana
    This document is a case study submission from Team Warriors containing recommendations for Arshia, a singer, and Saaz, a music label, to address the hurt sentiments of Arshia's female audience caused by her new song. The team recommends that Arshia and Saaz each issue an apology, that Saaz take down promotions of the song and dissociate from Arshia for 2-3 months, and that during this time Arshia engage in charity work to rebuild her image before holding a concert raising awareness for mental health issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    MARKUP Case Study Submission

    By Team Warriors,
    • Suraj Kumar
    • Abhishek Kamale
    • Abhishek Devalla
    Steps to follow:
    • Arshia should issue an apology acknowledging the hurt sentiments of her female
    audience.
    • Saaz should takedown the advertising and promotion of the song and temporarily
    dissociate with Arshia for a period of 2-3 months
    • Saaz should issue an apology clarifying its purpose and addressing the sentiments it
    may have accidentally hurt
    • Meanwhile, Saaz should focus on promoting other budding artists and composers
    • Meanwhile, Arshia in 2-3 months, should engage in charity and community services.
    Post which a charity concert should be held, on ‘Mental Health awareness’
    • Here the mental trauma that Arshia when through during the online backlash can be
    highlighted. Also, charity acts carried out by her in the previous months can also be
    advertised.
    Thank You

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