MILK TEA-

WAY
FEEL WELL SIP
WELL
Company Description
Milk tea Way is a startup Milk tea business located at Baragay 16,
Pahayahay sa pantalan Gingoog City, Misamis Oriental. Milk tea way offer a
selection of bakery product, that will surely provide healthy Organic and
good-tasting, yet affordable without breaking the brank compared to offers
by more competitors. The business invented a unique way of orders, it has
a variety flavors available, the toppings, sugar level and other Ingredient, all
of this can be viewed in the menu that’s why we have developed that will
accommodate different milk tea flavors of our customers’ wish and surely
be able to observe the proper brewing the day of orders and will be offered
guided educational brochures of Milk tea way as they waited for their
orders. The buyers can go directly in our shop or contact us through online
since we accept delivery processes. We will sell our Milk tea as a bottled
beverage ready-to-drink product, each is designed to perfect the quality
taste that every Filipino will surely love, as well as a lounging area to relax
and 100% that This shop will be very friendly to people at any age.
Statement:
VISION:

To build the best product that marked as one of the highly known brands.

MISSION:

Milk tea-Way works to provide our customers with comfortable and relaxing environment while
enjoying good quality taste of milk tea, providing unique service with top quality selfies and
entrainment at reasonable price

OBJECTIVES:

 To provide a very unique taste of Milk tea

 To have a Great and better customer service

 To have Reasonably affordable price

 To Best value for the cost

Performance target
-

We the Milk tea way, integrated and reviewed our plan future strategy in able
for us to exceed past performance and increase our efficiency, creativity and
consistency. The members and all of the workers are fully aware of all the
expected coming Ups and downs and surely striving hard as a Whole to build
the desired achievements and success, as we believe Goals and targets need
to be ‘agreed’ by the team so that expectations are clear.
Market analysis and segmentation

• For the market analysis of Milk tea way will be based mainly on making the right and good
quality product available to the right target customers. We will ensure that our product prices
take into consideration people’s budgets and these people will appreciate the product and
know that it exists including where to find it. The marketing will convey the sense of quality in
every picture, in every promotion we make its either through social media, Flyers or posters.
• In this Generation especially the students are looking for a quick drink for relaxing, meeting
place also students may consider Milk tea way as freshness and treat options. local
customers are looking for a high-quality product in a relaxing atmosphere they design a
unique, classy experience and Milk tea way is perfect for their needs.
 The Target Customer and the Main
Value Proposition
• Proudly to say that Milk tea way is fit for everyone regardless of its gender and
identity but our most important group of potential customers is the Students and
young adults.
• We simply provide discounts for any holidays or begin this happening just like for the
Valentine’s Day and more.
Competitive Environment
SWOT ANALYSIS

STRENGTH WEAKNESS OPPORTUNITY TREATS

*The pricing that *The rental of *Near in the *have many

we offer and the the area plaza, Sta. Rita different
services Church and competing
tatak products
*The ambiance *Small area and
of the location limited tables *huge market: *Competition.
and the quality inside the shop many customers There are many
of the milk tea around the area, other boba
near the most shops in the
attended areas other outlets
in Gingoog.