Professional Documents
Culture Documents
Principle of Design
✘ Design is the overall structure of an art form. It is a
plan for order. It is how artists indicate and demonstrate the
ideas and feelings they wish to convey.
✘ The principles of design are also called the
organization of the elements. They help people make sense
of the environment, at the same time, make it aesthetically
pleasing and interesting.
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HARMONY
✘ This refers to the wholeness of the design, the pleasing arrangement of part
and the agreement between parts of a composition, resulting in a united
whole.
✘ It is easy to spot unity in visual arts. If each of the elements in a visual
work of art plays a vital role in the artwork, then harmony is present.
✘ In music, harmony is the combination of musical notes simultaneously
played to produce music. No musical work has only a single note. It needs
harmony to be considered music.
✘ In writing, the theme or the topic is the uniting factor. It binds all the parts
and elements of the story, making it worth reading. A piece of work that has
no harmony in confusing to read.
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Variety
✘ Variety pertains to the assortment of diversity
of a work of art. We can see variety in all our
surroundings. Take flowers as an example.
Flowers come in different colors, shapes, and
scent because every flower varies from one
another. Variations are produced so that
monotony and uniformity in the environment
are prevented.
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Rhythm
✘ Slightly contrary to variety is the rhythm or beat. It is
the regular, repeated pattern in the elements of art. It is
a flow, or feeling of movement, achieved by the
distribution of visual units or sound nits in time. The
beat can be regular or irregular, simple of complex.
✘ Rhythm, or beat, is natural in the universe. It exists in
the human heartbeat, in the cycle of night and day, in
the waxing and the waning of the moon, and so on.
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Proportions
✘ Elements in a work of art should have a
relationship with one another. This relationship
is called proportion. A well- proportioned
shape is pleasing to the eye.
✘ In a stage setting, the backdrop and the props
must be appropriate to the performers without
outshining them so that they do not steal the
audience’s attention.
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Balance
Balance
✘ (2) Two types of Balance
✘ Formal balance, or symmetrical balance, refers to two sides
that are identical to each other. An example is a cross-
sectional image of a butterfly. The spread wings of the
butterfly show balance in the image.
✘
✘ Informal balance, or asymmetrical balance, refers to two
sides not identical to each other yet equal in visual weight.
Ikebana, the Japanese art of flower arrangement, is a good
example of a design that uses asymmetrical balance.
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Movement
✘ This is a fundamental principle in choreography
and the theater arts. Movement is a way to convey
feelings and emotions. It is the means by which
dancers make use of their bodies to express an
inner condition. Actors express their lines through
facial expressions, gestures, and body language as
they move onstage.
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FORM
✘ CONTENT
✘ Content is the key element to study in observing
an artwork. It is what the artwork is about.
Content contains the subject matter that carries
the message of the work. If form is the
embodiment of the work, then content is its
substance. Content is evident in visual, literary,
and theater arts.
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CONTEXT
✘ Putting something in context means clarifying
a word or a subject by describing the relevant
circumstances surrounding it. Context in the arts
refers to the varied situations in which the works
have been produced or interpreted. There are two
kinds of context in the arts: primary and
secondary.
✘ Primary Context is the personal type, for it
concerns the sentiments of the artist- his beliefs,
values, interests, attitudes, and emotions.
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