Name: Sanket Vasant Bhosale.

Class: TYBMM.
Seat no.: 619.
Subject: Media planning and buying.
Academic Year: 2021-2022.
College Name: NKES Degree College of Art, Commerce
and Science,wadala.
Assignment topic: “ Advertising Media Vehicle- Digital
media”.
 Introduction : what is Digital media.

 Digital media means any communication media that operates

with the use of any of various encoded machine –readable data
formats . Digital media can be created viewed distributed, modified
, listened to and preserved on a digital electronics deviced.
 Video, audio,software,or other content that is created, edited,
stored, or accessed in digital form.
 Effects of Digital Media.

 Ability to learn new skills.

 Ability to communicate.
 Opportunity to do business Digitally.
 Real – time information.
 The decrease in print media .
 Addiction to digital media.
 Negative effects on cognitive development.
 Information overload.
 Advantages of Digital Media.

No need of
Always up to
physical Ease of use.
date.
copies.

Engaging. Creativity.
Disadvantages of Digital Media.

expensive Privacy concern

Not long
complexity
lasting

Cybercrime
Disconnected from
the natural world
Example of Digital Media.

Software.
Digital video.

digital
images.

Video games.
Web pages.
 Conclusion.

 The digital media have become the “operating system” of almost

everything else on our own self somewhere back. The future of
technology is so committed that unpredicted advancement is
booming with high potential to radically transform our world for
better and create great mass of quantity in world.