Consumer Durables

Marketing
 INPUTS BY:

Zevio Rodrigues



 Introduction
• A Durable good or a hard good is a good which does
not quickly wear out.

• More specifically, it yields services or utility over

time rather than being completely used up when
used once.

• These products are hard goods that cannot be used

up at once.
 Types of Consumer Durables

 There are two types of Consumer

Durables
 Consumer Electronics

 Consumer Utilities
 Overview

Demand for consumer durables has increased
significantly

Characterized by the emergence of MNCs

Major target is the growing middle class of India

Bargaining power of suppliers in consumer durables
sector is limited

Demand is seasonal and cyclical

Competition among players is on the basis of
difference in prices and well-acknowledged brands.
SWOT ANALYSIS OF CONSUMER DURABLES SECTOR


STRENGHTS

Presence of established
distribution networks

Presence of well-known
brands

In recent years, organized
sector has increased its
share in the market vis a
vis the unorganized sector.
WEAKNESS
Demand is seasonal and is high
during festive season
Demand is dependent on good
monsoons
Poor government spending on
infrastructure
Low purchasing power of
consumer
SWOT ANALYSIS OF CONSUMER DURABLES SECTOR

OPPURTUNITIES  THREATS

Penetration level of white  Higher import duties on raw
goods is lower as compared to materials
other developing countries
 Cheap imports from

Unexploited rural market Singapore, China and other
Asian countries.

Rapid urbanization

Increase in purchasing power
of consumers

Easy availability of finance
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format

Challenges and Outlook  Second Outline Level

 Third Outline Level
• Growth Drivers • Major Hurdles
Fourth Outline
Level
• Rise in disposable income • Threat from new entrants,
Fifth Outline
especially globalLevel companies
• Availability of newer  Sixth Outline
 Click to edit the outline text  Click to edit the outline text
variants
format
of a product • Rivalry
format and competition
Level
 Seventh Outline
• Product pricing
 Second Outline Level • Potential
 Second markets
Level
Outline remaining
Level
 Eighth Outline
 Third Outline Level yet untapped
 Third Outline Level
• Availability of financing Level
 Fourth Outline Level  Fourth
Ninth Outline Outline
LevelClick to Level
edit
schemes  Fifth Outline Level
• Threat from substitute
 Fifth Outline Level
Master text styles
 Sixth Outline products/services
 Sixth Outline
• Rise in the share of organized
Level Level
retail  Seventh Outline • Customer power
 Seventhwith respect
Outline
Level to availabilityLevel
of choice
• Innovative advertising and
 Eighth Outline  Eighth Outline
brand promotion
Level Level