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Dolphin relationships
But some people have more power and influence than others . . .
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Centrality
A Structural Hole
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In social networks, a small number of people can create a non-linear shift in behavior
Connectors are those with wide social circles. Mavens are knowledgeable people. Salesmen are charismatic people with powerful negotiation skills. They exert "soft" influence rather than forceful power.
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Extremely Likely
10
Lovable Star
Incompetent Jerk
Lovable Fool
Increasing Likability
Source: Casciaro & Lobo, HBR
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A Case Study
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The context in which the Enterprise Social Network Survey was conducted
Acquisition
Attrition Crisis
Employees resigning in bunches Impact on project delivery Impact on project pipeline
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A Simple Survey
Who in your work network do you interact with most often?
Collaboration on regular work activities Mentorship/ advice Brainstorming/ Developing an idea Solving a work problem Resolving a crisis To connect you to the right people to get something done To champion a cause or sell something to customers, top management or to other peer groups
How likely is it that you would recommend your company to a friend or colleague?
Choose a number on the scale 0 10, where 0 means not at all likely , 5 means neutral and 10 means extremely likely .
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High attrition
Low attrition
Some surprises from the analysis of the Enterprise Social Network Many of the key opinion leaders were net detractors,
leading to accelerated decline in the team morale Some of the youngest employees were net promoters but were invisible to the leadership Many of the perceived key opinion leaders (role based) were actually not key opinion leaders (as per the network)! To generate a tipping point for positive employee morale, net detractors had to be first converted to net promoters.
Barring one of the functional teams, none of the other teams had a senior expert or leader who could exert a calming influence in pressure situations.
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Emergent Action
Converting Passively satisfied key opinion leaders to promoters Counseling Net detractors letting go of some More cross-functional responsibility to young promoters Reworking hierarchical role definitions Increasing interactions with branch office teams
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Results
Prior to this intervention, the company was receiving 10 resignation letters on an average every week! For an organization with just 120 employees this was disastrous, putting immense pressure on recruitment cycles, project delivery and most importantly team morale.
Post intervention based on employee social network analysis, the attrition was immediately stemmed.
Earlier, the company was letting go of employees who had a positive impact in the social network, thereby unwittingly accelerating the process of iteration
Post intervention, key opinion leaders and net promoters were retained with a direct impact on overall employee morale
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in reality, never actually follows linear patterns some teams at some particular times seem to be more lucky
happen in clusters, without any obvious reason and completely unconnected with the flows of R&D investment
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Thank You!
Looking forward to craft innovation together!
Karthikeyan Iyer
Founder Director, Co-crafter Crafitti Consulting Private Limited Karthikeyan.iyer@crafitti.com