Research Design

 Meaning
 Needs
 Features
Meaning

 The research design refers to the overall

strategy that you choose to integrate the
different components of the study in a
coherent and logical way, thereby, ensuring
you will effectively address the research
problem; it constitutes the blueprint for the
collection, measurement, and analysis of
data.
What is the purpose of Research
Design?
 The purpose of a research design is to
provide a plan of study that permits
accurate assessment of cause and effect
relationships between independent and
dependent variables
Needs of Research Design

 The importance of research design in

research methodology is a guide for giving
research the right path. Gets rid of bias and
marginal errors. Provides an idea concerning
the type of resources needed in terms of
money, effort, time, and manpower.
Why we need Research Design?

 It facilitates the smooth sailing of the various

research operations.
 For making research as efficient as possible
yielding maximal information with minimal
expenditure of effort, time and money.
 For advance planning of the methods to be
adopted for collecting the relevant data and
techniques.
Features of Research Design

 Reliability
 Objectivity
 Validity
 Replicability
 Generalizability
 Reliability refers to how consistently a method measures
something.
 The idea of objectivity assumes that a truth or independent
reality exists outside of any investigation or observation.
 Validity is defined as the extent to which a concept is
accurately measured in a quantitative study.
 Replicability means obtaining consistent results across
studies aimed at answering the same scientific
question using new data or other new computational
methods.
 Generalizability is a measure of how useful the results of a
study are for a broader group of people or situations.