Mahindra’s call for urgent shift to electric vehicles and

their focus on shared mobility services.”

Presented by: A4
• Tara Sabu Anthony-19056
• Vachan Prabhu-19058
• Abhijeet Sangodkar19061
• Abhishek M-19062
• Akshay B-19065
 
 Introduction

• M&M is a trusted and reliable automobile manufacturer

• The vehicles have low maintenance cost but are known for their performance.

• The Indian shared mobility is expected to surpass $3.46 Bn by 2024, with a CAGR of
27.6% during the forecast period (2019–2024)

• Company is focusing on introducing Evs along with entrance into Shared mobility sector

Source: psmarketreserch
Electric vehicle
market in India:

• EV market is yet to developed with respect to infrastructure and final cost of the vehicle

• The Indian EV market is anticipated to grow at CAGR of 43.13% during the forecasted
period of 2019-2030

• Currently the three-wheeler (Last Mile Connectivity) and four-wheeler have higher
potential in initial stage-
 Why M&M has entered EV segment and shared
mobility?
• Government incentives

• Growing concerns over environmental pollution

• Expand Ecosystem

• Mid market products

• Attract larger and wider target consumer

 Mahindra & Mahindra- Meru Cab

• Mahindra and Mahindra has acquired a 36% stake in ride hailing firm Meru cabs.

• They are planning to acquire up to 55%

• M&M backed Meru cabs plans to focus on inducting electric vehicles in its fleet in the
midterm. They are already running a pilot fleet of 200 electric vehicles in Mumbai and Delhi.

• Meru cabs company is planning to go all out and become an EV fleet in the future.

• They are planning to expand their presence in the office commute space in the future.

• Meru is also planning on setting up its own charging stations.

Challenges faced by M&M in setting up Electric
Vehicle’s infrastructure:

• Charging Infrastructure

• Battery swapping

• Low cost batteries with higher range

• Supply chain

• Data management & IT infrastructure

Recommendation

• M&M should provide consumers with personal quick charging facility

• There should be availability of Swappable batteries in cities
• Shared mobility must be well integrated with existing public transit
infrastructure and must be a part of future transit planning processes
• The government should provide subsidies for OEMs to create extensive
charging infrastructure across India.
• Mahindra should try to build an Ecosystem for its electric vehicles.
Conclusion

• The decision taken by M&M to shift to EV shows the huge potential for electric
vehicles in the future.

• One of the main concern is the initial cost of production, but mass production stage
will overcome that.

• The Centre has also been supportive of eco-friendly vehicles by incentivizing sales
of such vehicles.

• Mahindra claims that they want to tap into the sharing and rental mobility space
with Meru, since selling cars is not the only way to sustain growth.
Thank
You