Diageo PEBAC – VAPS F23

05.07.2021
Johnnie Walker Blue
Johnnie Walker Blue
Posicionamiento An icon amongst
whiskies, inspiring
people to live with
boldness without losing
sight, attitude and
optimism
Territorios del regalo PRIMARY
-You'll be part of
something good
-Express who you are
SECONDARY
-Once in a lifetime
-You're worthy of the
best
Concepto Dejar tu huella

Presentaciones 750 ml

Temporada & Volumen Navidad:

3600 unidades
Padres:
760
Johnnie Walker Blue
Johnnie Walker Blue
Posicionamiento An icon amongst
whiskies, inspiring
people to live with
boldness without losing
sight, attitude and
optimism
Territorios del regalo PRIMARY
-You'll be part of
something good
-Express who you are
SECONDARY
-Once in a lifetime
-You're worthy of the
best
Concepto Dejar tu huella

Presentaciones 750 ml

Temporada & Volumen Navidad:

3600 unidades
Padres:
760
Johnnie Walker Blue
Johnnie Walker Blue
Posicionamiento An icon amongst
whiskies, inspiring
people to live with
boldness without
losing
sight, attitude and
optimism
Territorios del regalo PRIMARY
-You'll be part of
something good
-Express who you are
SECONDARY
-Once in a lifetime
-You're worthy of the
best
Concepto Dejar tu huella

Presentaciones 750 ml

Temporada & Volumen Navidad:

3600 unidades
Padres:
760
Johnnie Walker Gold
Johnnie Walker Gold
Posicionamiento An icon amongst
whiskies, inspiring
people to live with
boldness without
losing
sight, attitude and
optimism

Territorios del regalo PRIMARY

-You'll be part of
something good
-Express who you
are
SECONDARY
-Once in a lifetime
-You're worthy of the
best

Concepto Dejar tu huella

Presentaciones 700 ml

Temporada & Volumen Navidad:

3000 unidades
Johnnie Walker Red
Johnnie Walker Red
Posicionamiento An icon amongst
whiskies, inspiring
people to live with
boldness without
losing
sight, attitude and
optimism

Territorios del regalo PRIMARY

-You'll be part of
something good
-Express who you
are
SECONDARY
-Once in a lifetime
-You're worthy of the
best

Concepto Dejar tu huella

Presentaciones 700 ml

Temporada & Volumen Navidad:

110000 unidades
Padres:
24000 unidades
Johnnie Walker Black
Johnnie Walker Black
Posicionamiento An icon amongst
whiskies, inspiring
people to live with
boldness without
losing
sight, attitude and
optimism

Territorios del regalo PRIMARY

-You'll be part of
something good
-Express who you
are
SECONDARY
-Once in a lifetime
-You're worthy of the
best

Concepto Dejar tu huella

Presentaciones 700 ml

Temporada & Volumen Navidad:

54000 unidades
Padres:
12000 unidades
Johnnie Walker Black
Johnnie Walker Black
Posicionamiento An icon amongst
whiskies, inspiring
people to live with
boldness without
losing
sight, attitude and
optimism

Territorios del regalo PRIMARY

-You'll be part of
something good
-Express who you
are
SECONDARY
-Once in a lifetime
-You're worthy of the
best

Concepto Dejar tu huella

Presentaciones 700 ml

Temporada & Volumen Navidad:

54000 unidades
Padres:
12000 unidades
Singleton
Singleton 12 15
Posicionamiento The casual, The casual,
delightful and delightful and
rebel lifestyle to rebel lifestyle to
be shared be shared

Territorios del regalo PRIMARY PRIMARY

-Sensorial -Sensorial
experience experience
SECONDARY SECONDARY
-Express who -Express who
you are you are
-Long-lasting -Long-lasting
gifts gifts

Concepto Expect the Expect the

unexpected unexpected
Presentaciones 700 ml 700 ml

Temporada & Navidad: Navidad:

Volumen 10000 unidades 1,100 unidades
Padres: Padres:
2800 unidades 200 unidades
Singleton
Singleton 12 15
Posicionamiento The casual, The casual,
delightful and delightful and
rebel lifestyle to rebel lifestyle to
be shared be shared

Territorios del regalo PRIMARY PRIMARY

-Sensorial -Sensorial
experience experience
SECONDARY SECONDARY
-Express who -Express who
you are you are
-Long-lasting -Long-lasting
gifts gifts

Concepto Expect the Expect the

unexpected unexpected
Presentaciones 700 ml 700 ml

Temporada & Navidad: Navidad:

Volumen 10000 unidades 1,100 unidades
Padres: Padres:
2800 unidades 200 unidades
Bailey’s
Bailey’s
Posicionamiento The classic Irish
cream for the ones
who seek
indulgence,
boldness and free
spirit

Territorios del regalo PRIMARY -

Sensorial
experience
SECONDARY -Only
for you -Connected
to heritage

Concepto Always Indulgent

Presentaciones 700 ml

Temporada & Volumen Navidad:

172000 unidades
Amor y amistad
26000 unidades
Madres
30000 unidades
Buchanan’s
Buchanan’s 12 18
Posicionamiento The greatness of The greatness of
sharing moments sharing moments
and and
stories, bringing stories, bringing
people closer and people closer and
creating local creating local
connections connections

Territorios del regalo PRIMARY PRIMARY

-You'll be part of -You'll be part of
something good something good
SECONDARY SECONDARY
-Local feelings -Local feelings
-Long-lasting gifts -Long-lasting gifts

Concepto Sharing joy Sharing joy

Presentaciones 750 ml 750 ml

Temporada & Volumen Navidad: Navidad:

285000 unidades 67000 unidades
Padres Padres
67000 unidades 11500 unidades
Semana Santa
60000 unidades
Buchanan’s
Buchanan’s 12 18
Posicionamiento The greatness of The greatness of
sharing moments sharing moments
and and
stories, bringing stories, bringing
people closer and people closer and
creating local creating local
connections connections

Territorios del regalo PRIMARY PRIMARY

-You'll be part of -You'll be part of
something good something good
SECONDARY SECONDARY
-Local feelings -Local feelings
-Long-lasting gifts -Long-lasting gifts

Concepto Sharing joy Sharing joy

Presentaciones 750 ml 750 ml

Temporada & Volumen Navidad: Navidad:

285000 unidades 67000 unidades
Padres Padres
67000 unidades 11500 unidades
Semana Santa
60000 unidades
Old Parr
Old Parr 12 18
Posicionamiento Inspire us to seize The greatness of
life joyful sharing moments
possibilities and
stories, bringing
people closer and
creating local
connections

Territorios del regalo PRIMARY -Local PRIMARY

feeling -You'll be part of
SECONDARY - something good
Sensorial SECONDARY
experience - -Local feelings
Connecting to -Long-lasting gifts
heritage

Concepto Sharing joy Sharing joy

Presentaciones 750 ml 750 ml

Temporada & Volumen Navidad: Navidad:

242000 unidades 7800 unidades
Old Parr
Old Parr 12 18
Posicionamiento Inspire us to seize The greatness of
life joyful sharing moments
possibilities and
stories, bringing
people closer and
creating local
connections

Territorios del regalo PRIMARY -Local PRIMARY

feeling -You'll be part of
SECONDARY - something good
Sensorial SECONDARY
experience - -Local feelings
Connecting to -Long-lasting gifts
heritage

Concepto Sharing joy Sharing joy

Presentaciones 750 ml 750 ml

Temporada & Volumen Navidad: Navidad:

242000 unidades 7800 unidades
Gordon’s
Gordon’s
Posicionamiento Gordon’s
celebrates light
relief from the
heavy world

Territorios del regalo PRIMARY -The

functionals

Concepto When refreshment

meets coolness
Presentaciones 700 ml

Temporada & Volumen Navidad:

60000 unidades
Gordon’s
Gordon’s
Posicionamiento Gordon’s
celebrates light
relief from the
heavy world

Territorios del regalo PRIMARY -The

functionals

Concepto When refreshment

meets coolness
Presentaciones 700 ml

Temporada & Volumen Navidad:

60000 unidades
Tanqueray
Tanqueray
Posicionamiento The The
reinterpretation of reinterpretation of
glamour in glamour in
contemporary contemporary
experiences that experiences that
combines legacy, combines legacy,
high quality, style high quality, style
and boldness and boldness
Territorios del regalo PRIMARY -Once PRIMARY -Once
in a lifetime in a lifetime
SECONDARY - SECONDARY -
Sensorial Sensorial
experience - experience -
Connected to Connected to
heritage heritage

Concepto When glamour When glamour

meets boldness meets boldness
Presentaciones 700 ml 750 ml

Temporada & Volumen Navidad: Navidad:

22200 unidades 2300 unidades
Tanqueray
Tanqueray
Posicionamiento The The
reinterpretation of reinterpretation of
glamour in glamour in
contemporary contemporary
experiences that experiences that
combines legacy, combines legacy,
high quality, style high quality, style
and boldness and boldness
Territorios del regalo PRIMARY -Once PRIMARY -Once
in a lifetime in a lifetime
SECONDARY - SECONDARY -
Sensorial Sensorial
experience - experience -
Connected to Connected to
heritage heritage

Concepto When glamour When glamour

meets boldness meets boldness
Presentaciones 700 ml 750 ml

Temporada & Volumen Navidad: Navidad:

22200 unidades 2300 unidades
Don Julio
Don Julio Reposado
Posicionamiento Championing creators
and communities who
devote their lives to
creating the
extraordinary. We share
in the joys of the day as
the sun starts to set and
the evening begins
Territorios del regalo PRIMARY -Long Lasting
gifts SECONDARY -Local
Feeling -You’ll be part of
something good

Concepto Exceptional devotion

Presentaciones 700 ml

Temporada & Volumen Navidad:

20500 unidades
Padres/Madres:
4600 unidades
Dia de Muertos:
5500 unidades
Dia de la Margarita:
2800 unidades
Zacapa
Don Julio
Posicionamiento We exist to bring people
together to slow
down enough to enjoy not
only our
exquisite liquid. But the
people who
matter the most to us

Territorios del regalo PRIMARY

-Sensorial experience
SECONDARY
-You’re worthy of the best
-Connecting to heritage

Concepto Create moments of

enchantment
Presentaciones 700 ml

Temporada & Volumen Navidad:

6300 unidades
Padres/Madres:
1400 unidades
Zacapa
Don Julio
Posicionamiento We exist to bring people
together to slow
down enough to enjoy not
only our
exquisite liquid. But the
people who
matter the most to us

Territorios del regalo PRIMARY

-Sensorial experience
SECONDARY
-You’re worthy of the best
-Connecting to heritage

Concepto Create moments of

enchantment
Presentaciones 700 ml

Temporada & Volumen Navidad:

6300 unidades
Padres/Madres:
1400 unidades
Thank you.