2.

Analysis
2.1+2.2 Marketing
Environment and Market
Analysis
 2.1.1. Environmental Macros in Marketing
Environmental Natural
01 Demography 02 Economic Environment 03 environment

The population is The economic field Ecology, weather,

the first encompasses the climate, resources,
environmental elements that and energy are all
component that influence part of the natural
the marketing customer environment.
manager must purchasing power
consider because it and the
is the population application of
that makes up the standards.
field.
 Technology for the
04 environment
05 Law on 06 Cultural and social
environmental values environment
This is a
Changes in the political People grow up in
completely
and legal climate have a a particular
automated
significant impact on society and it is
procedure that
marketing decisions. This that society that
has little to do
environment is generated cultivates their
with technology.
by the legal system, the basic points that
The cost of
organization's rights, and create values and
production
the micro-operators of moral standards.
hasn't changed
organizations and
much either.
persons in society to
influence and bind them.
 Enterprise Provider
Marketing department of the business
responsible for implementing A supplier is a company or individual that
marketing strategies, plans, policies provides the raw materials needed for the
and programs through administrative company's and its competitors'
activities such as marketing research: manufacturing.
Management brand, product design,
Sales force management
Environmental marketing
Client 2.1.2 specialists
Customers have a very important Microenvironment in
role because from the needs of Companies that assist a
customers, new businesses plan marketing company's growth, sales, and
their marketing strategies to popularity around the world
satisfy customer needs and earn are known as environmental
profits. marketers.
- Trademark competition: Both are homemade perfumes, but looking at
Cleopatra's brand, it looks more luxurious and genuine, more eye-catching than
Competitors
Morra's.
- Competitive demand.
Cleopatra: make perfume, water for fortune, car perfume, intimate perfume
Morra: make perfume, scented candles, shower gel, essential oils
 2.6 SWOT Analysis
Strengths Weaknesses
- It's a homemade perfume.
Competing perfumers can make
similar perfume products (not as good
as Cleopatra, less than 1 hour of scent,
- Has a high concentration of perfume oil.
too strong of alcohol) but at a cheaper
price.
- Customers can come to mix their own scents.

- Cleopatra Perfume is a shop that designs

perfumes specifically for each customer, with
different preferences and personalities.

- It provides a unique customer experience,

being directly concocted the scent you want.
 Opportunities Threats

Nowadays, people are in the direction of  Strong competitors

personalization, want to bring their own  Competitive price
unique things, so the market for  COVID-19 Pandemic
products is very developed. And people,
they like to experience, so going to the
store to make the perfume that they like.