TEAM

Blind Darts
Prateek Jain
Darshana Dutta
Kritika Tyagi

TOPIC – HEALTH & FITNESS

 Health and Fitness
Target Audience Product What it does ?

People with chronic People taking regular Nutrition and Diet App for Android and iPhone
ailment : Diabetes / medicines or need to
Blood Pressure / closely monitor their - Individual use
Cholesterol health activities. - Can be used to track the fitness of our family
members who stay away from us
This particular segment has been chosen as they are
more conscious towards their health and will potentially Input
use the application more regularly. The applications also
User Age
adds the greatest value to this particular segment.
Weight
Height
Age : 50+ Medical History –
Gender : M & F Chronic Ailment

India, Metropolitan Daily Tracking of : Sleep

Process
Cities,  cycle, physical activity,
Geographic Location and
What Fitness Assistance weather conditions
Requires regular
checks and updates 1. Website
Platforms
for their health 2. Mobile App

For Individuals with Personalised Diet Plan, Exercise plan

Output
chronic ailments Push Notifications – Medicine and water intake
Health conscious 
reminder, sleep cycle improvement
 Content Strategy
Duration Website Target Messaging
Organic monthly visits On health of senior
Day 1 - Day 30 Blogs with relevant words - 5000+ 5-6 Blogs citizen
Inbound Marketing

Most watched Cooking Channels Health and Fitness

Before Launch

religious channels channels

Refer to our blogs

to find answers to
Day 31 - Day YouTube promo video + Shout out ---> Directing traffic on
health questions
60 our website
Add our video in their new uploads

Duration Application Download Target Messaging

Download links on YouTube and Website All the above identified channels
During Launch

Conversion
Customer

Prompts on Facebook, LinkedIn and Twitter Via our pages on these platforms, also through influencers
Download the
Day 61 - Day Highlight Top 8-10 keywords in our post
app to get your
81 fitness assistant
Profile Optimization - Use of SEO key words in description,
videos, attractive landing page
Sample Blog Sample Facebook Post Mobile Application Landing Page
Duration Target - Customers to use our app continuously for 21 days Messaging
In app messages -
After Launch

Push Notifications - Daily updates on sleep hours, activity rate,

Customer
Retention

etc. Doctor
recommendations - Customer
New Blogs/ videos generated content - Stay active on the
- on customer Recommendation, app to stay fit and
Offer - Post 25 days of regular use, customers would get a 20% off on their experience Chat with frnds on get exciting offers
appointment with doctor. the app, Reviews

Keyword Research
While kick-starting a content strategy, good
quality keywords are one of the most efficient
ways to attract consistent and quality traffic to
the site. Some tools that we will be using for the
same are:
1. Google Keywords Planner
2. Ubbersuggest: Apart from keyword
volume data and helping in generating
new ideas, ubbersuggest also gives an
SEO difficulty score of chosen
keywords.  real-time. It also highlights the specific
3. Google Trends: Google Trends shows
what the world is searching for. It
analyzes the popularity of top search
queries in Google Search across regions
and languages and presents graphs to
compare a query’s search volume over
time.
Digital Media Tools
SEO Optimization
All-in-one SEO optimization:  SEMRush is a
robust all-in-one search engine
optimization, competitor analysis, and
Buffer is a tool that helps to manage
marketing suite that consists of numerous accounts in social networks, by providing
tools like rank tracking, writing assistant,
the means for a user to schedule posts to
bank link analysis, competitor research, Twitter, Facebook, Instagram, Instagram
site audit, and so on. Stories, Pinterest, and LinkedIn, as well as
analyze their results and engage with their
YOAST, SURFER SEO community.
Yoast works by rating the readability
and SEO-friendliness of your content in Promotion Tools and Channels
issues you need to be mindful of as you
work.
Design Tools
Canva, enables even non-designers to
create beautiful graphics for social media
marketing as well as blogging. 
 Measurement and Tracking
Google Analytics includes a host of free tools to help you build a more complete Implementation Strategy
picture of your users and identify areas where you could be doing better.
•  Behavior reports reveal the overall page and content performance of
Build an audience base Create an inventory of SEO
your site.
of 15,000 people. friendly blogs and videos.
• When you link Search Console with Google Analytics, you can see which Run successful
queries bring users to your site, fix issues, and analyze your site’s Google Ad campaigns
impressions, clicks, and position on Google Search.  in search and display
Rank in the top 10 with a conversion rate
•  Realtime Content Insights help you to identify which articles are most Create a smooth and
positions for 8-10 of 4% and 1%
effective strategy for
popular amongst your readers as well as what broader topics are trending keywords with search respectively.
social media platforms.
in your region. volume >10,000.

Semrush’s Rank Tracking: The Position Tracking Tool allows you to track your
website's ranking for target keywords in Google's top 100 organic and paid Create quirky and targeted content for health-conscious people to create the desired
buzz in social media aiming to achieve a good number of shares and likes.
results.

Moz Domain Authority: Domain Authority (DA) is a search engine ranking score
Fund Allocation & Revenue Revenue
developed by Moz that predicts how likely a website is to rank on search engine
Generation App Subscription Rs. 999/ year
result pages (SERPs).
30 sec limit – Rs. 0.1/
Cost Video Advertisement
View
Domain Authority score ranges from one to 100, with higher scores
corresponding to a greater ability to rank. DA grows over time with good SEO Acquisition of Software products 10% Graphic Banners Rs. 3/ Click
practices, tracking DA from time to time gives you an estimate of your current Video Content 15% Hyperlinks Rs.1 / Click
website health. 
Graphic Content 20% 2% of cost of product or
Product Rs. 100 whichever is
Recommendations higher per
Social Media Analytics Blogs on website 10% recommendation
– To Track Social Influencer Marketing 20% Sale of
Presence Promotional Offers 25%
Complementary
Products
5% of MRP
 Content Strategy – Round 2
Messaging
Age groups 15-30 and 50+. Children who Create Health Awareness among the target audience.
Instagram can inspire their parents as well as middle Post 1: How big is the Problem? (Statistics)
Inbound Marketing
aged to seniors. Post 2: The solution. (How to initiate a healthy lifestyle)
Before Launch

Day 1 Creating health awareness and

defining the prevailing
Age group specifically 50 and above, parents Creating awareness and inspiring them to act. problem.
Facebook
and seniors. Post 1: How Big is the Problem?
Customer Conversion

Introducing the application with a Product Launch Video that highlights the idea of the app as well as the key
features.
Instagram
During Launch

Post 2: Posted stories to prompt installing the application from GooglePlay and Apple Store.
All the above identified channels Present the Application and
Day-2 prompt Download of the
app

Launched the FitByte Fitness challenge to inspire people to become more active.
Facebook Created a post to prompt installing the application from GooglePlay and Apple Store.

Post 1 (Meme) Maximizing the engagement with a meme. Using a backdrop that is trending at the moment.
(Mirzapur 2). The Meme also has a strong CTA.
er Retention

Post 2 (Product Insights): The second post a collection of 7 images that highlights the Key Features of the App and
Instagram
their usage along with a strong CTA.
r Launch

Instagram Stories: Created a fun Instagram filter that anyone can use and it shows “Physical Activity Level”. Maximize awareness about
Encouraged our audience to try the filter and shared their story to drive more engagement. the application, convey the
Day-3 unique features and deliver
Website -
https://prateekonweb.wixsite.com/website-1
 Platform: Facebook
Page Created : October-29 Strategy

Before Launch – Inbound Marketing

Overall Page Insights

Category – Health
and Fitness

Total Graphic Post

-3

User Generated
Content
During Launch – Customer Conversion After Launch – Customer
Retention
1. Fitness
Challenge

2. Status Filter
 Platform: Instagram
Page Created : October-29 Strategy

Overall Page Insights Before Launch – Inbound Marketing During Launch – Customer
Conversion

After Launch – Customer Retention

Made

STORIES
a filter
with
our
logo
THANK
YOU
TEAM Blind Darts
Prateek Jain
Darshana Dutta
Kritika Tyagi