How has technology impacted the

retailing sector?

Mehmet Tuna,
Jose Antonio Rubio Capel,
Maria Reguera Velasco
Augmented Shopping
Autonomous Stores
QR TECHNOLOGY
 What is QR?

QR stands for "Quick Response."

A QR code is a type of barcode that can be read easily by a digital device

and which stores information as a series of pixels in a square-shaped
grid. QR codes are frequently used to track information about products
in a supply chain and – because many smartphones have built-in QR
readers – they are often used in marketing and advertising campaigns.
More recently, they have played a key role in helping to trace
coronavirus exposure and slow the spread of the virus.
Who Invented QR Codes?

Invented in 1994 by the Japanese automotive company Denso Wave. A

barcode is a machine-readable optical label that can contain information
about the item to which it is attached.

They needed a more accurate way to track vehicles and parts during the
manufacturing process. To achieve this, they developed a type of
barcode that could encode kanji, kana, and alphanumeric characters.
Areas for QR Code Usage

1. Direct customers to a landing page/website

2. Download apps.
3. Reaching for Restaurant Menu
4. Dial your business number
5. COVID-19
EU Digital COVID Certificate

The system of EU Digital Covid Certificate is created to eliminate

differences in public health measures impeding the free movement and
introduced by Member States. At the same time, the certificate will not
be a pre-condition to travel, nor will be granting such right
unconditionally.

EU Digital Covid Certificate is an electronic proof that a given person:

has recovered from COVID-19

has received a negative test result for COVID-19
has been vaccinated against COVID-19
QR codes are capable of storing lots of data. But no matter how much
they contain, when scanned, the QR code should allow the user to
access information instantly – hence why it’s called a Quick Response
code.
 FACIAL
RECOGNITION
 What is facial recognition?

A facial recognition system is a technology capable of matching a

human face from a digital image or a video against a database of faces.
Facial recognition

Theft and shoplifting prevention

It helps to improve customer

experience and to personalize it
 Facial recognition

It allows employers to provide

better customer service

Customers can pay with facial

recognition