OMNICHANNEL OF RAYMOND’S

PRESENTED BY :
JANU PATEL :- 207680592200
NIYATI SONI :- 207680592192
What is omnichannel ?

■ Omni-channel retail (or omnichannel commerce) is a multichannel approach to sales that focus on
providing seamless customer experience whether the client is shopping online from a mobile
device, a laptop or in a brick-and-mortar store.
■ Omnichannel operations focus on the entire customer experience—not the customer’s individual
experiences on different channels.
■ According to Harvard Business Review, 73 percent of all customers use multiple channels during
their purchase journey.
Omnichannel vs multichannel

■ Multichannel commerce sells your product to your customers on different channels, both online
and offline. You interact with your customer via social media, by phone and in your physical
store. Your online presence is on point and your customers know where to find you. Multichannel
is already a great strategy to get people engaging with your brand.
 
■ Omnichannel commerce takes place on multiple channels too, like the multichannel commerce
strategy. Without multichannel, there's no omnichannel. The big difference is that omnichannel
commerce connects all channels. This means your customer has a seamless experience across all
platforms. 
Introduction of Raymond’s

■ Raymond’s is one of the India’s leading fabric and garment manufacturers and fashion retailors.
■ The Raymond group was incorporated in 1925.
■ The company is led by CEO Gautam hari singhania.
■ Raymond’s product are fabrics , apparels , woolen outwear
, corporate wear.
■ It has over 60% market share in suiting in India.
Benefits of omnichannel for Raymond’s

1) Better customer services

2) Increase in sales and traffic
3) Boosted customer loyalty
4) Better data collection
Why omnichannel is important for Raymond’s ?

■ Your customers expect a personalized experience at every channel and touchpoint.

■ Today’s consumers don’t just want quality products, they want them fast and to be able to get
information about them quickly.
■ They want to go to your website and be able to search products easily, compare prices, see
personal recommendations. 
■ Among this overload of information, personalized content manages to attract consumers’ interest.
While all other information hits them in the face and still gets ignored, personalized content talks
directly to them.
Strategies of Raymond’s for omnichaneel

■ Effective strategies adopted by Raymond’s for omnichannel are as follows.

1) first they understand about their audience.

2) second , building trust in their messaging.
3) third, success comes from within.
4) last , test, test and then test again.
How omnichannel work for Raymond’s

■ Omni-Channel routes work through two separate processes.

■ First, when a new work item is assigned to an Omni-Channel queue, Omni-Channel attempts to
route it to an agent. Omni-Channel routes work items by the priority of the queue that they’re
assigned to, so the most important work items are pushed to agents first. Next, items are routed
based on how long they’ve been sitting in the queue. The oldest work items are pushed to agents
before more recent ones. (Let’s talk about the details of how that happens in a minute.)
■ Second, when an agent’s ability to receive work changes (perhaps they come back from “away”
status, or they finish another work item), Omni-Channel tries to find work that can be routed to
that agent.
Video link in which Sanjeev rao talk about Raymond’s omnichannel strategy

■ https://youtu.be/8ogFS5CCb4Y
Thank you