Course Name:

EXPORT IMPORT MANAGEMENT

Topic:

Export Potential of Brass Products & Parts

Presented to:
Prof. Pawan Kumar Chugan
Hello! PRESENTED BY (GROUP – 4)

Anant A Bhandari Apurva Shah Neel Patel Smeet Patel

204105 204109 204137 204154

2
Product? Industry? BRASS?

INDIA

3
Industry Introduction
▫ Brass is the One of the Very Few Industries in India where in India is the Net Exporter
of the Goods ,
▫ Brass is exported to more than 149 Countries from India.
▫ In Brass India is the Largest Exporter to China and China is the Biggest Player in the
Terms of Both Domestic Consumption of Brass and Exports of Brass to the World  
▫ Still For India China Remains the largest Importer .
▫ USA Comes to the 2nd Position after China in Terms of Export of Brass Goods from India
.

4
Brass Alloy Introduction
▫ HSN Code 74072110 – Bars of Brass :
▫ HSN Code 74072120 – Rods of Brass
▫ HSN Code 74072130 – Hollow Bars of Brass
▫ HSN Code 74072190- Other Bars and Rods of Brass
▫ Decoding the HSN Code :
▫ Section 13 – Base Metals and Articles of base metals
▫ Chapter 74 – Copper and Articles thereof
▫ (07) – Copper Bars and Rods
▫ (21)- Copper Zinc Base Alloys
▫ (30) – Hollow Bars of Brass 5
 Brass Worldwide

▫ USA is the top country in terms of Exports for all 4 alloys taken:
▫ Biggest Importer for Indian Bars of Brass – USA ( HSN : 74072110 )
▫ Biggest Importer for Rods of Brass – USA ( HSN :74072120)
▫ Biggest Importer for Hollow Bars of Brass – USA ( HSN : 74072130)
▫ Biggest Importer for Other Bars and Rods Of Brass – USA ( HSN : 74072190)
▫ Hence Seeing All 4 Alloys Of Brass As an Case Study We Came to the Conclusion that
for all this 4 HSN ( Alloys of Brass ) USA Is Net Biggest Importer for the Brass Materials
.
6
 Global Context of Exports and Imports

India

Top Countries:

Exporters

Importers
7
Global Data

Biggest Exporter – USA Biggest Importer - China 8

Brass in HsN Number

HSN – Harmonised System Nomenclature

▫ Section – 15 ( Base Metals and Articles of Base Metal

▫ Chapter – 74 (Copper and Articles thereof)

▫ Heading – 74.07 (Copper bars, rods and profile)

▫ Sub heading – 7407.21 (Copper, zinc base alloys (brass)

9
Products (According to the HSN code 740721)

▫ 740721 .10 – Bars of Brass

▫ 740721 .20 – Rods of Brass

▫ 740721 .30 – Hollow Bars of Brass

▫ 740721 .90 – Other Brass and Rods of Brass

10
How to Pickup-Up Market
▫ Appraisal of Markets
▫ Market Report
▫ Demand and Supply
▫ Prices
▫ Distribution Methods / Trading Practices
▫ Report of market surveys and trade delegations
▫ Contact with exporters
▫ Commercial banks
11
Firm Related factors
▫ Objectives – Gain big customers and markets share with profits.

▫ Resources – Proper Financial, Human & Technological & Managerial resources to

proceed smoother and faster.

▫ Product Mix – Having right product portfolio with multiple revenue streams.

▫ International Orientation (EPRG) – Having equipped international context within the

organization (EPRG stands for Ethnocentric, Polycentric, Regiocentric, and
Geocentric)
12
HOW SHOULD WE CHANGE THE PRODUCT TO MAKE
PEOPLE IN THE MARKET MORE LIKELY TO BUY IT ?

Brass is an alloy metal that is made of copper and zinc. Due to brass's unique
properties, which I'll go into more detail on below, it is one of the most widely
used alloys. Because of its versatility, there are seemingly endless industries and
products making use of this alloy. 

13
 WHAT WILL BE THE BEST WAYS TO
MARKET THE PRODUCT?
▫ UNIQUE PROPERTIES OF BRASS

▫ The proportions of zinc and copper within brass can be varied, creating a range of

brass with varying properties. Due to the variation in the alloy, brass properties are not
universal. But, these alloys are known for being easily formed (i.e. machinability) and
retaining high strength after forming. All brasses are known to be ductile—variations
with lower zinc content are more ductile and variations with higher zinc content being
less so. 

14
 WHAT MARKETING COST WILL BE INVOLVED

▫ 1. Marketing Automation

▫ 2. Customer Relationship Management 

▫ 3. Pay-Per Click Advertising

▫ 4. Content Marketing & Press Releases 

▫ 5. Website Tools & Services 

15
MODELS:

SAHIB GE DIG LIC

CASE HMTL
16
 MODEL: SAHIB GE
S - Stability: Political, Economic, Currency
A - Accessibility (barriers)
H - Hub: Ability to serve as hub
I - Infrastructural facilities, Incentives (Tax)
B- Bureaucracy
G - Government Policy and Regulations
E - Ethnic Factors
17
 MODEL: DIG LIC
D – Demand and factors affecting demand.
I – Infrastructure
G – Government Policies
L – Labor Cost, Labor Productivity
I – Incentives
C – Competition, Characteristics (segments, prices, etc.)

18
 MODEL: HMTL

H- HIS OWN COUNTR’YS TRADE REGULATIONS

M- MARKET SIZE AND GROWTH
T- COMPETITION
L- LIMITATIONS ON MARKET ACCESS

19
 Model: CASE
C- COST
How Much of the Brass charges should be there to cover our basic costs?

A- AVAILABLE
How Much of the Brass Rods & Other 4 HSN Brass Family Rods Will be Available?

S- SELECTION
To Which Countries Should We Export the Brass Rods?

E- EFFORTS
Will It Be Worth Our Efforts? 20
Now, let us go to the Sub-products for
what we have researched potential.

21
 74072110 - BARS OF BRASS
▫ Rods made out of Brass are known as Bars of Brass having HSN
number as 74072110.
▫ The basic difference between rods and brass is a bar is the
material which has a circular cross section which surface have
unevenness or the bonding grip for concrete.
▫ A rod is the material which is even surface circular cross section.
▫ we can see from the image that the sizes are depended upon the
purpose and the requirements.

22
 Department of Commerce
Export Import Data Bank
Export :: Commodity-wise all countries
S.No. Country Values in Rs. Lacs Quntity in thousands Commodity:  74072110 BARS OF BRASS Unit: KGS  

2020-2021 2021-2022(Apr-Jan) %Growth 2020-2021 2021-2022(Apr-Jan) %Growth

1 AUSTRALIA 543.08 750.02   136.79 137.57  
2 BAHARAIN IS 2.84 27.98   0.52 4.03  
3 BANGLADESH PR 3.14     0.62    
4 BHUTAN 1.38 1.15   0.16 0.11  
5 CANADA 3.63     1    
6 TAIWAN 2.58 6.19   0.15 0.25  
7 CHINA P RP 244.19 1,010.12   76 236.12  
8 EGYPT A RP 1.19 0.02   0.21 0.13  
9 ETHIOPIA 0.25     0.07    
10 FRANCE 59.44 79.4   4.8 11.4  
11 GEORGIA   0.22     0  
12 GERMANY 4.14 4.21   1.07 0.53  
13 INDONESIA 0.45     0.08    
14 ITALY 4.08     0.6    
15 JAPAN   0.01        

74072110 - BARS
16 KENYA   1.65     2.07  
17 KUWAIT 46.81 16.14   9.51 2.39  
18 MALAYSIA 24.54 28.46   5.41 5.09  
19 MAURITIUS 1.35     0.24    

OF BRASS
20 MOZAMBIQUE   10.64     1.17  
21 NEPAL 1.02 3.73   0.23 0.31  
22 NETHERLAND   4.91     0.81  
23 OMAN 4.9 10.58   2.12 1.62  
24 POLAND 12.3     2.98    
25 QATAR 4.96 1.22   1.98 0.16  
26 RUSSIA 1.77     0.4    
27 SAUDI ARAB 71.87 15.03   13.33 1.05  
28 SINGAPORE   1.07     0.18  
29 SPAIN   30.03     5.07  
30 SRI LANKA DSR 16.59 89.53   3.65 14.92  
31 TANZANIA REP 0.07 2.54   0.01 0.27  
32 THAILAND 0.02     0    
33 TURKEY 0.1     0    
34 UGANDA 0.9     0.2    
35 U ARAB EMTS 164.63 387.24   47.57 78.87  
36 UK 0.56 79.91   0 14.13  
37 USA 2,147.26 5,754.27   462.84 891.07  
38 YEMEN REPUBLC 0.47     0.1    
39 CONGO D. REP. 0.16     0.04    
23
40 ZAMBIA 2.3 1.18   1 0.09  
41 ZIMBABWE   2     0.28  
Total 3,372.99 8,319.46  
India's Total 21,59,04,322.13 25,28,47,897.86        
%Share 0.0016 0.0033        
 74072110 - BARS OF BRASS
Department of Commerce
Export Import Data Bank
Export :: Commodity x Country - wise
Commodity:  74072110 BARS OF BRASS
Country:  U S A
S.No. Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 4,144.00 4,442.86 3,586.01 2,147.26 5,754.27
2 %Growth 7.21 -19.29 -40.12 167.98
3 Total export of commodity 4,736.45 5,526.07 4,566.86 3,372.99 8,319.46
4 %Growth 16.67 -17.36 -26.14 146.65
5 %Share of country (1 of 3) 87.49 80.4 78.52 63.66 69.17
6 Total export to country 3,08,60,269.10 3,66,48,039.35 3,76,16,554.11 3,81,84,452.93 4,62,81,786.74
7 %Growth 18.75 2.64 1.51 21.21

8 %Share of commodity (1 of 6) 0.01 0.01 0.01 0.01 0.01

24
 74072110 - BARS OF BRASS
Department of Commerce
Export Import Data Bank
Export :: Commodity x Country - wise
Commodity:  74072110 BARS OF BRASS
Country:  AUSTRALIA
S.No. Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 376.33 309.15 425.35 543.08 750.02
2 %Growth -17.85 37.59 27.68 38.11
3 Total export of commodity 4,736.45 5,526.07 4,566.86 3,372.99 8,319.46
4 %Growth 16.67 -17.36 -26.14 146.65
5 %Share of country (1 of 3) 7.95 5.59 9.31 16.1 9.02
6 Total export to country 25,85,652.49 24,56,008.99 20,19,788.66 29,92,763.87 47,11,895.95
7 %Growth -5.01 -17.76 48.17 57.44
8 %Share of commodity (1 of 6) 0.01 0.01 0.02 0.02 0.02
25
 74072110 - BARS OF BRASS
Department of Commerce
Export Import Data Bank
Export :: Commodity x Country - wise
Commodity:  74072110 BARS OF BRASS
Country:  CHINA P RP
S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 31.06 54.78 25.29 244.19 1,010.12
2 %Growth 76.35 -53.83 865.63 313.67
3 Total export of commodity 4,736.45 5,526.07 4,566.86 3,372.99 8,319.46
4 %Growth 16.67 -17.36 -26.14 146.65
5 %Share of country (1 of 3) 0.66 0.99 0.55 7.24 12.14
6 Total export to country 85,99,429.96 1,17,28,910.90 1,17,67,331.48 1,57,20,159.04 1,36,56,129.70
7 %Growth 36.39 0.33 33.59 -13.13

8 %Share of commodity (1 of 6) 0 0 0 0 0.01

26
 74072110 - BARS OF BRASS
Department of Commerce
Export Import Data Bank
Export :: Commodity x Country - wise
Commodity:  74072110 BARS OF BRASS
Country:  U ARAB EMTS
S.No. Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 4.42 40.59 262.67 164.63 387.24
2 %Growth 818.65 547.17 -37.33 135.22
3 Total export of commodity 4,736.45 5,526.07 4,566.86 3,372.99 8,319.46
4 %Growth 16.67 -17.36 -26.14 146.65
5 %Share of country (1 of 3) 0.09 0.73 5.75 4.88 4.65
6 Total export to country 1,81,45,692.74 2,10,21,093.32 2,04,23,782.22 1,23,33,391.82 1,66,13,105.95
7 %Growth 15.85 -2.84 -39.61 34.7

8 %Share of commodity (1 of 6) 0 0 0 0 0
27
 74072110 - BARS OF BRASS
Department of Commerce
Export Import Data Bank
Export :: Commodity x Country - wise
Commodity:  74072110 BARS OF BRASS
Country:  SAUDI ARAB
S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 1.92 58.91 106.02 71.87 15.03
2 %Growth 2,966.80 79.96 -32.21 -79.08
3 Total export of commodity 4,736.45 5,526.07 4,566.86 3,372.99 8,319.46
4 %Growth 16.67 -17.36 -26.14 146.65
5 %Share of country (1 of 3) 0.04 1.07 2.32 2.13 0.18
6 Total export to country 34,86,798.01 38,85,424.45 44,26,685.97 43,35,888.56 53,19,644.25
7 %Growth 11.43 13.93 -2.05 22.69

8 %Share of commodity (1 of 6) 0 0 0 0 0
28
 74072110 - BARS OF BRASS
Department of Commerce
Export Import Data Bank
Export :: Commodity x Country - wise
Commodity:  74072110 BARS OF BRASS
Country:  FRANCE
S.No. Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 0.83 1.02 3.95 59.44 79.4
2 %Growth 22.54 288.49 1,403.21 33.57
3 Total export of commodity 4,736.45 5,526.07 4,566.86 3,372.99 8,319.46
4 %Growth 16.67 -17.36 -26.14 146.65
5 %Share of country (1 of 3) 0.02 0.02 0.09 1.76 0.95
6 Total export to country 31,58,610.39 36,57,423.29 36,11,160.07 35,32,921.78 36,48,595.99
7 %Growth 15.79 -1.26 -2.17 3.27
8 %Share of commodity (1 of 6) 0 0 0 0 0
29
74072120 - RODS OF BRASS

▫ Rods of Brass are strong long pieces of brass

metal whose length and diameter can vary
according to the requirements.

▫ The rods can be in shape like circular,

hexagonal, rectangular, square, etc.

30
 S.No. Country Values in Rs. Lacs Quntity in thousands
2020-2021 2021-2022(Apr-Jan) %Growth 2020-2021 2021-2022(Apr-Jan) %Growth
1 ANGOLA  0 0.7  0 0.12
2 AUSTRALIA  0 4.36  0 0.02
3 BAHARAIN IS 2.93 2.59 -11.60% 0.37 0.36 -0.027027
4 BHUTAN 1.34 2.43 81.34% 0.22 0.13 -0.409091
5 BURUNDI  0 0.41  0 0.05
6 DJIBOUTI  0 0.76  0 0.07
7 EGYPT A RP 27.64  0 6.18  0
8 ETHIOPIA 4.49 0.14 -96.88% 1.11 0.02 -0.981982
9 FRANCE 1.29 0.49 -62.02% 0.24 0.01 -0.958333
10 GEORGIA  0 2.04  0 0.07
11 GHANA 0.83 1.83 120.48% 0.16 0.27 0.6875
12 GREECE 7.76  0 1.99  0
13 GUINEA  0 7.6  0 1.15
14 IRAN 1.63  0 0.01  0
15 ITALY 27.33 18.26 -33.19% 0.73 0.12 -0.835616
16 COTE D' IVOIRE  0 4.76  0 0.72
17 JAPAN  0 0.42  0 0.3
18 JORDAN 0.28  0 0.05  0
19 KENYA 7.26 14.33 97.38% 1.73 2.12 0.225434

74072120 - Rods OF BRASS

20 KUWAIT 23.33 69.51 197.94% 4.01 9.69 1.416459
21 LIBERIA  0 1.28  0 0.19
22 LIBYA 1.32 0.61 -53.79% 0.14 0.09 -0.357143
23 MALAWI 0.05  0 0  0
24 MALAYSIA 6.74 0.94 -86.05% 1.18 0.02 -0.983051
25 MALDIVES  0 3.75  0 0.58

(EXCEL - Commodity-wise all Countries) 26

27
28
MAURITIUS
MEXICO
MOZAMBIQUE
 0
0.24
0.03
0.32
 0
1.15 3733.33%
 0
0.05
0
0.05
 0
0.22
29 NEPAL 165.82 402.43 142.69% 43.93 85.3 0.941725
30 NETHERLAND 5.99 3.54 -40.90% 0.79 0.51 -0.35443
31 NIGERIA 2.3 4.94 114.78% 1 0.23 -0.77
32 OMAN 1.18 5.18 338.98% 0.11 1.21 10
33 PANAMA REPUBLIC 21.54 16.91 -21.49% 3 3.38 0.126667
34 PHILIPPINES  0 5.8  0 0.47
35 QATAR 2.98 3.84 28.86% 0.6 0.45 -0.25
36 ROMANIA  0 1.25  0 0.25
37 RWANDA  0 0.3  0 0.04
38 SAUDI ARAB 54.36 30.86 -43.23% 6.41 3.52 -0.450858
39 SENEGAL 0.06 12.35 20483.33% 0.01 2 199
40 SIERRA LEONE  0 0.15  0 0.02
41 SINGAPORE 0.11 11.56 10409.09% 0.01 1.01 100
42 SOUTH AFRICA 110.06 106.72 -3.03% 23.87 17.5 -0.266862
43 SRI LANKA DSR 84.74 147.09 73.58% 16.5 23.11 0.400606
44 TANZANIA REP 7.74 1.21 -84.37% 1.88 0.15 -0.920213
45 THAILAND 12.04  0 3.32  0
46 TOGO  0 0.13  0 0.02
47 TURKEY 2.41  0 0.34  0
48 UGANDA 25.59 12.97 -49.32% 4.31 2.43 -0.436195
49 U ARAB EMTS 327.17 286.12 -12.55% 78.75 51.64 -0.344254
50
51
UK
USA
17.94
434.1
11.62
601.15
-35.23%
38.48%
1.29
67.5
31 0.75 -0.418605
85.65 0.268889
52 ZAMBIA 1.47 9.92 574.83% 0.41 0.14 -0.658537
53 ZIMBABWE  0 2.63  0 2
Total 1,392.08 1,817.39 30.55%
India's Total 21,59,04,322.13 25,28,47,897.86 17.11%      
%Share 0.0006 0.0007 16.67%      
74072120 - Rods OF BRASS
(EXCEL - Commodity x Country-wise for Country)

▫ Rank – 1 (United States of America)

Commodity:  74072120 RODS OF BRASS

Country:  U S A
S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 312.17 495.31 898.1 434.1 601.15
2 %Growth 58.67 81.32 -51.66 38.48
3 Total export of commodity 1,222.95 1,406.49 1,623.79 1,392.08 1,817.39
4 %Growth 15.01 15.45 -14.27 30.55
5 %Share of country (1 of 3) 25.53 35.22 55.31 31.18 33.08
6 Total export to country 3,08,60,269.10 3,66,48,039.35 3,76,16,554.11 3,81,84,452.93 4,62,81,786.74
7 %Growth 18.75 2.64 1.51 21.21
8 %Share of commodity (1 of 6) 0 0 0 0 0

32
74072120 - Rods OF BRASS
(EXCEL - Commodity x Country-wise for Country)

▫ Rank – 2 (Nepal)

Commodity:  74072120 RODS OF BRASS

Country:  NEPAL
S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 251.27 231.86 132.69 165.82 402.43
2 %Growth -7.73 -42.77 24.97 142.7
3 Total export of commodity 1,222.95 1,406.49 1,623.79 1,392.08 1,817.39
4 %Growth 15.01 15.45 -14.27 30.55
5 %Share of country (1 of 3) 20.55 16.48 8.17 11.91 22.14
6 Total export to country 42,62,367.81 54,30,053.60 50,71,276.32 50,46,548.59 58,72,256.27
7 %Growth 27.4 -6.61 -0.49 16.36
8 %Share of commodity (1 of 6) 0.01 0 0 0 0.01

33
74072120 - Rods OF BRASS
(EXCEL - Commodity x Country-wise for Country)

▫ Rank – 3 (United Arab Emirates)

Commodity:  74072120 RODS OF BRASS

Country:  U ARAB EMTS
S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 165.83 198.73 140.37 327.17 286.12
2 %Growth 19.84 -29.37 133.08 -12.55
3 Total export of commodity 1,222.95 1,406.49 1,623.79 1,392.08 1,817.39
4 %Growth 15.01 15.45 -14.27 30.55
5 %Share of country (1 of 3) 13.56 14.13 8.64 23.5 15.74
6 Total export to country 1,81,45,692.74 2,10,21,093.32 2,04,23,782.22 1,23,33,391.82 1,66,13,105.95
7 %Growth 15.85 -2.84 -39.61 34.7
8 %Share of commodity (1 of 6) 0 0 0 0 0

34
74072120 - Rods OF BRASS
(EXCEL - Commodity x Country-wise for Country)

▫ Rank – 4 (Sri Lanka DSR)

Commodity:  74072120 RODS OF BRASS

Country:  SRI LANKA DSR
S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 68.18 127.32 97.74 84.74 147.09
2 %Growth 86.75 -23.23 -13.3 73.58
3 Total export of commodity 1,222.95 1,406.49 1,623.79 1,392.08 1,817.39
4 %Growth 15.01 15.45 -14.27 30.55
5 %Share of country (1 of 3) 5.57 9.05 6.02 6.09 8.09
6 Total export to country 28,86,971.31 32,99,621.00 26,93,454.09 25,85,729.09 33,37,105.95
7 %Growth 14.29 -18.37 -4 29.06
8 %Share of commodity (1 of 6) 0 0 0 0 0

35
74072120 - Rods OF BRASS
(EXCEL - Commodity x Country-wise for Country)

▫ Rank – 5 (Kuwait)

Commodity:  74072120 RODS OF BRASS

Country:  KUWAIT
S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs 3.03 2.28 41.29 23.33 69.51
2 %Growth -24.93 1714.76 -43.49 197.9
3 Total export of commodity 1,222.95 1,406.49 1,623.79 1,392.08 1,817.39
4 %Growth 15.01 15.45 -14.27 30.55
5 %Share of country (1 of 3) 0.25 0.16 2.54 1.68 3.82
6 Total export to country 8,80,376.02 9,31,939.98 9,11,191.14 7,79,650.60 7,39,949.16
7 %Growth 5.86 -2.23 -14.44 -5.09
8 %Share of commodity (1 of 6) 0 0 0 0 0.01

36
74072130 - HOLLOW BARS OF BRASS

▫ Excellent hot and cold workability; good forge ability. Fabricated by

bending, coining, coppersmith, drawing and upsetting, hot forging
and pressing, knurling, roll threading, shearing, spinning, swaging,
and stamping.
▫ Typical Applications:
▫ INDUSTRIAL: Forgings, Corrosion Resistance, Wearability, Fatigue
Resistance, High Strength.

37
74072130 - HOLLOW BARS OF BRASS

38
74072130 - HOLLOW BARS OF BRASS
Rank -1: USA

39
74072130 - HOLLOW BARS OF BRASS
Rank 2: Nigeria

40
74072130 - HOLLOW BARS OF BRASS
Rank 3: Kuwait

41
74072130 - HOLLOW BARS OF BRASS
Rank 4 : Turkey

▫ Rank 4:

42
 74072190
OTHER BARS AND RODS OF BRASS

This flat, oblong bar is made from brass, an alloy mixture of copper and zinc. Thanks to
its attractive golden color, brass has been a popular material choice for doorknobs,
candlesticks, trinkets and buttons for centuries. The Romans were the first to master
brass, and made it by a process called cementation, where copper, charcoal and a zinc
ore called calamine were heated together with a crucible.

Brass is a sonorous material, meaning it supports the vibration of soundwaves. For this
reason, it has been used to make blown brass instruments such as trumpets, trombones
and French horns, as well as percussion instruments such as cymbals, gongs and bells. 

43
 2021-
2020-2021 2021-2022(Apr-Jan) 2020-2021
2022(Apr-Jan)

1. USA 0.38 2.77 0.03 0.31

2. BANGLADESH PR 20.18 17.94 3.43 1.61
3. BHUTAN   0.21   0.04
4. BOTSWANA 0.04   0.00  
5. ETHIOPIA   0.28   0.03
6. GERMANY   0.02    
7. GHANA 1.27   0.13  
8. GUINEA 0.06   0.01  
9. INDONESIA 0.16   0.14  
10. IRELAND 0.48   0.11  
11. ISRAEL   1.11   0.04
12. KENYA 3.56 4.27 2.07 0.50
13. KOREA RP   0.23   0.00

74072190
14. KUWAIT 1.80   0.32  
15. LIBERIA   1.08   0.03
16. MALAYSIA 0.04 0.02 0.01 0.00
OTHER BARS AND RODS OF BRASS 17.
18.
MALDIVES
MALI
5.01
0.13
14.91
0.19
0.83
0.00
2.39
0.03
19. NEPAL 24.31 2.73 5.13 0.35
EXCEL - Commodity-wise all Countries) 20. NIGERIA 0.20 4.74 0.03 0.86
21. OMAN 0.14   0.01  
22. QATAR 3.75   2.29  
23. SAUDI ARAB 30.41 98.34 3.11 17.97
24. SENEGAL   1.89   0.18
25. SINGAPORE 1.41   0.22  
26. SOUTH AFRICA 5.37 0.35 0.85 0.05
27. SRI LANKA DSR   0.36   0.01
28. TANZANIA REP 1.27 0.58 0.07 0.05
29. TURKEY 0.65   0.08  
30. UGANDA 0.07 0.08 0.01 0.01
31. U ARAB EMTS 13.96 3.27 0.71 0.28
32. UK 0.01      
33. USA 7.10 4.12 0.36 44 0.18
34. ZAMBIA 2.14   0.43  
  Total 123.90 159.48    
India's Total 215,904,322.13 252,847,897.86    
%Share 0.0001 0.0001    
74072190 - OTHER BARS AND RODS OF BRASS
EXCEL - Commodity x Country-wise for Country)

Rank – 1 (United States of America)

S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022

1 Values in Rs. Lacs 0.05     0.38 2.77

2 %Growth         633.44
Total export of
3 521.07 357.54 144.42 123.9 159.48
commodity
4 %Growth   -31.38 -59.61 -14.21 28.72
%Share of country (1 of
5 0.01     0.3 1.74
3)

6 Total export to country 25,85,652.49 24,56,008.99 20,19,788.66 29,92,763.87 47,11,895.95

7 %Growth   -5.01 -17.76 48.17 57.44

%Share of commodity
8 0     0 0
(1 of 6)
45
74072190 - OTHER BARS AND RODS OF BRASS
EXCEL - Commodity x Country-wise for Country)

Rank – 2 (Country:  BANGLADESH PR)

S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022
1 Values in Rs. Lacs     5.73 20.18 17.94
2 %Growth       252.17 -11.11
Total export of
3 521.07 357.54 144.42 123.9 159.48
commodity
4 %Growth   -31.38 -59.61 -14.21 28.72
%Share of country
5     3.97 16.29 11.25
(1 of 3)
Total export to
6 55,53,699.44 64,39,152.25 58,17,660.89 71,50,929.35 96,37,721.70
country
7 %Growth   15.94 -9.65 22.92 34.78
%Share of
8     0 0 0
commodity (1 of 6)

46
74072190 - OTHER BARS AND RODS OF BRASS
EXCEL - Commodity x Country-wise for Country)

Rank – 3 (BHUTAN)

S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022

1 Values in Rs. Lacs 1.09 1.12     0.21
2 %Growth   3.09      
Total export of
3 521.07 357.54 144.42 123.9 159.48
commodity
4 %Growth   -31.38 -59.61 -14.21 28.72
%Share of country (1
5 0.21 0.31     0.13
of 3)
6 Total export to country 3,52,001.90 4,59,132.95 5,23,528.64 5,19,322.07 5,40,262.29
7 %Growth   30.43 14.03 -0.8 4.03
%Share of commodity
8 0 0     0
(1 of 6)

47
74072190 - OTHER BARS AND RODS OF BRASS
EXCEL - Commodity x Country-wise for Country)

Rank – 4 (BOTSWANA)

S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022

1. Values in Rs. Lacs     0.97 0.04  

2. %Growth       -95.45 -100.00

3. Total export of commodity 521.07 357.54 144.42 123.90 159.48

4. %Growth   -31.38 -59.61 -14.21 28.72

5. %Share of country (1 of 3)     0.67 0.04  

6. Total export to country 69,840.13 125,351.91 126,532.25 127,411.72 165,359.39

7. %Growth   79.48 0.94 0.70 29.78

8. %Share of commodity (1 of 6)     0.00 0.00  

48
74072190 - OTHER BARS AND RODS OF BRASS
EXCEL - Commodity x Country-wise for Country)

Rank – 5 (ETHIOPIA)

S.No. \Year 2017-2018 2018-2019 2019-2020 2020-2021 2021-2022

1. Values in Rs. Lacs         0.28

2. %Growth          

3. Total export of commodity 521.07 357.54 144.42 123.90 159.48

4. %Growth   -31.38 -59.61 -14.21 28.72

5. %Share of country (1 of 3)         0.18

6. Total export to country 440,939.97 536,426.08 565,450.88 506,976.48 427,394.95
7. %Growth   21.66 5.41 -10.34 -15.70

8. %Share of commodity (1 of 6)        

49
Market Selection Process
1 Determine the International Marketing Objective

2 Determine the Parameters for Market Selection

3 Preliminary Screening

4 Short Listing of Markets

5 Detailed Investigation / Market Research

6 Evaluation and Selection

50
GENERAL STEPS IN SELECTING THE MARKET

STEP 1: DETERMINE THE INTERNATIONAL

MARKETING OBJECTIVES

Core objective of any company to market oversees into the international

market is to spread awareness about their company or business and create
branding.
 STEP 2: DETERMINE THE PARAMETERS
FOR THE MARKET SELECTION.

Parameters of targeting any particular country are:

1) Demand in less volume with higher profit margins.

2) Demand in high volume and comparatively less profit margins.

52
 STEP 3: PRELIMINARY SCREENING

▫ Preliminary screening enables to eliminate market which obviously do not merit

consideration at the very outset.

▫ There would be a large no of market left even after preliminary screening.

▫ They are further screened with the help of more information then was used at the
preliminary screening stage.

53
STEP 4: SHORT LISTING OF MARKET
▫ Markets: Emerging suppliers from China and Eastern Europe. Unknown or weak
country reputation manufactured in Jamnagar find there in the oversoaked to such an
buyers).

▫ EU recession reduces general purchasing power. Global political uncertainties’ that

the reconsidered to be of the largest manufacturers stringent and time-consuming
selection process by buyers.

▫ Competition is increasing, which may affect negatively on mobile and tube valves in
small units. Overseas importers world. suddenly change their sourcing country,
which may reduce exports. 54
STEP 5: DETAILED INVESTIGATION
AND MARKET RESEARCH

▫ An investigation which is done above from the various model available like
SAHIB GE, HTML, CASE & DIG LIC we can see that these countries can
be short-listed on the basis of culture and ethnic factors also while keeping
other economic factors in mind constantly.

▫ We need to also see which countries are suitable for bulk exports and have a
potential market and arriving huge market share currently.
55
STEP 6: EVALUATION & SELECTION
▫ So, after doing all the above 5 steps of the market selection process we finally
reached that the top 2 countries for exporting brass are USA and China.

▫ The primary reason for selecting the USA is, is overall it is a more qualitative
and high demanding market for specific products as mentioned above while
China is a world player importing most of the Brass Products.

56
List of Importing Markets exported by India

Sub –
Products
740721 57
Map of Importing Markets exported by India

Sub –
Products
740721 58
Chart of Importing Markets exported by India

Sub –
Products
740721 59
List of Importing Markets exported by India

▫ Smeet

Brass7
403 60
Graph for Product Exported by India

▫ Smeet

Brass7
403 61
Map for Product Exported by India

▫ Smeet

Brass7
403 62
Finding Reasons:

▫ Present (Working on Present) – One of the most Exporting Product

▫ Past (What Happened) – Was discovered in 500 BC and going on.

▫ Future (Likely to Happen) – Non Substitutable & Irreplaceable

▫ JUDGEMENT – We can trade globally as it is most accepted and keep going for years.

63
 FINAL CONCLUSION
Primarily we can conclude that,
for exporting brass the basic and
primary country which we look
forward is CHINA as it has the
most market share.
But every time we cannot
proceed with china as in
products which we have
selected are mostly used and
exported in USA.

We can say that the exporter need to do basic research as per his
product and select it out of the two.
64
 USA’s Economic Data
As Per The World Bank Data :
1. Poverty – No Poverty in US Eradicated ( As per the Sources of World Bank‚

2. GNI Per Capita Income - 66,060 PPP dollars (2019)

Where PPP Stands For = Purchasing Power Parity

3. Life Expectancy = 78.8 Years

65
USA’s Import Duty For Brass Industry
1. Import From India to USA there is No Applicable Extra Tariffs

2. Import Duty From  India to US is Different for different brass

products .

3. For HSN : 7402010 , 7402020 , 7402030 , 7402090 the HSN Code

is : 2.5%

66
USA’s Custom Duty

67
USA’s Population & Culture
▫ USA’s Population: 32.95 Crore

68
USA’s Culture & Traditions :
▫ USA’s Culture is all
about Varied
Preferences ,
Culture and All
about the Nation
First

69
USA’s Religion

70
USA’s Barriers

71
US VS CHINA

72
Certifications & RCM(Authorities)

73
EXPORT PROMOTION COUNCILS
EXPORT DEVELOPMENT AUTHORITIES

74
Certifications Required By Various Industries
for Import to USA

75
76
Thank You!
We conclude our presentation here.
We are open for
▫ Feedbacks
▫ Reviews

77