THE EVOLUTION OF

TRADITIONAL TO
MASS MEDIA
 EVOLUTION OF MEDIA
• PRE INDUSTRIAL AGE
• INDUSTRIAL AGE
• ELECTRONIC AGE
• NEW AGE MEDIA
 PRE INDUSTRIAL AGE(BEFORE 1700)

•People discovered fire,developed

paper from plants,and forged
tools and weapons from with
stone,cooper,iron and bronze.
 PRE INDUSTRIAL AGE(EFORE
1700S)
• CAVE PAINTINGS(35000 BC)
• CLAY TABLETS IN MESOPOTAMIA(2400 BC)
• PAPYRUS IN EGYPT(2500BC)
• ACTA DIURNA IN ROME(130 BC)
• DIBAO IN CHINA(2nd CENTURY)
• PRINTING PRESS USING WOODEN BLOCKS
CAVE PAINTINGS
CLAY TABLETS
PAPYRUS IN EGYPT
ACTA DIURNA IN ROME
DIBAO IN CHINA
PRINTING PRESS USING WOODEN
BLOCKS
 INDUSTRIAL AGE(1700S TO 1930S)

• PEOPLE USE POWER OF

STEAMS,DEVELOPED MACHINE
TOOLS,ESTABLISH IRON PRODUCTION
AND MANUFACTURING OF VARIOUS
PRODUCTS INCLUDING PRINTING PRESS.
 INDUSTRIAL AGE(1700S TO 1930S)
• PRINTING PRESS FOR MASS PRODUCTION(1900)
• NEWSPAPER THE LONDON GAZETTE(1740)
• TYPEWRITIER(1800) TELEPHONE(1876)
• MOTION PICTURE PHOTOGRAPHY(1890)
• COMMERCIAL MOTION PICTURES(1913)
• MOTION PICTURES WITH SOUND(1926)
• TELEGRAPH AND PUNCH CARDS
PRINTING PRESS
TELEGRAPH
TELEPHONE(1876)
TYPEWRITER(1800)
MOTION PICTURE(1900)
ELECTRONIC AGE(1930S TO 1980S)

• THE INVENTION OF TRANSISTOR USHERED IN

ELECTRONIC AGE.PEOPLE HARNESSED THE
POWER OF TRANSISTOR THAT LED TO
TRANSISTOR RADIO,ELECTRONIC CIRCUITS
AND EARLY COMPUTERS.IN THIS AGE,LONG
DISTANCE COMMUNICATION BEACME MORE
EFFICEINT.
 EXMAPLES OF FORMS OF MEDIA
• TRANSISTRO RADIO
• TELEVISION(1941)
• LARGE ELECTRONIC COMPUTERS
• MAINFRAME COMPUTERS
• OHP,LCD PROJECTORS
TRANSISTOR RADIO
TELEVISION(1941)
MAIN FRAME COMPUTERS
 NEW AGE MEDIA

• INTERNET PAVED THE WAY FOR FASTER

COMMUNICATION AND CREATION OF SOCIAL
NETWORK.PEOPLE ADVANCED THE USE OF
MICROELECTRONIC WITH THE INVENTION OF
PERSONAL COMPUTERS,MOBILES AND
WEARABLE TECHNOLOGY.
 NEW AGE(1990S TO 2000S)
• WEB BROWSER:MOSIAC(1993),INTERNET EXPLORER(1995)
• BLOGS:BLOGSPOT(1999),WORDPRESS(2003)
• SOCIAL
NETWORKS:INSTAGRAM,FACEBOOK,TWITTER,TUMBLR
• VIDEOS:YOUTUBE(2005)
 NEW AGE MEDIA 1990S TO 2000S
• VIRTUAL REALITY
• VIDEOCHAT:SKYPE(2003)
• SEARCH ENGINE:GOOGLE(19960,YAHOO(1995)
• PORTABLE COMPUTERS,LAPTOPS,NOTEBOOKS
• SMARTPHONES,WEARABLE TECHNOLOGY
INTERNET EXPLORER
VIRTUAL REALITY
SEARCH ENGINES
LAPTOPS,MOBILES,NOTEBOOKS