Scribd Logo
Upload

Welcome to Scribd!

  • The Evolution of Traditional: To New Media

    Uploaded by

    Nathaniel Malabay
    13 views42 pages
    The document traces the evolution of traditional media to new media through four major ages: pre-industrial/prehistoric age, industrial age, electronic age, and new/information age. It describes some of the key forms of media that emerged in each age as the technology advanced from simple to more complex forms, including cave paintings, clay tablets, printing press, telephone, television, computers, internet, social media, and mobile devices. The ages saw a progression from manually produced media to digital and networked media.

    Original Description:

    Original Title

    2-theevolutionoftraditionaltonewmedia-170730070947

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document traces the evolution of traditional media to new media through four major ages: pre-industrial/prehistoric age, industrial age, electronic age, and new/information age. It describes some of the key forms of media that emerged in each age as the technology advanced from simple to more complex forms, including cave paintings, clay tablets, printing press, telephone, television, computers, internet, social media, and mobile devices. The ages saw a progression from manually produced media to digital and networked media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views42 pages

    The Evolution of Traditional: To New Media

    Uploaded by

    Nathaniel Malabay
    The document traces the evolution of traditional media to new media through four major ages: pre-industrial/prehistoric age, industrial age, electronic age, and new/information age. It describes some of the key forms of media that emerged in each age as the technology advanced from simple to more complex forms, including cave paintings, clay tablets, printing press, telephone, television, computers, internet, social media, and mobile devices. The ages saw a progression from manually produced media to digital and networked media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 42

    THE EVOLUTION OF

    TRADITIONAL
    TO NEW MEDIA
    EVOLUTION
    • the gradual
    development of
    something, especially
    from a simple to a more
    complex form.
    EVOLUTION OF MEDIA

    • PRE-INDUSTRIAL/Prehistoric AGE
    • INDUSTRIAL AGE
    • ELECTRONIC AGE
    • NEW / INFORMATION AGE
    PRE-INDUSTRIAL/PREHISTORIC AGE
    (BEFORE 1700)

    •People discovered fire,


    developed paper from plants,
    and forged weapons and tools
    with stone, bronze, copper and
    iron
    PRE-INDUSTRIAL AGE (BEFORE 1700)

    Example Forms of Media:


    • Cave paintings (35,000 BC)
    • Clay tablets in Mesopotamia (2400 BC)
    • Papyrus in Egypt (2500 BC)
    • Acta Diurna in Rome (130 BC)
    • Dibao in China (2nd Century)
    • Codex in Mayan region (5th Century)
    • Printing press using wood blocks (220 AD)
    MANUSCRIPT

    Earliest form of printed media


    PRE-INDUSTRIAL AGE (BEFORE 1700)

    ACTA DIURNA IN ROME 130 BC


    PRE-INDUSTRIAL AGE (BEFORE 1700)

    CAVE PAINTINGS 35,000 BC


    PRE-INDUSTRIAL AGE (BEFORE 1700)

    CLAY TABLETS IN MESOPOTAMIA 2400 BC


    PRE-INDUSTRIAL AGE (BEFORE 1700)

    PAPYRUS IN EGYPT 2500 BC


    PRE-INDUSTRIAL AGE (BEFORE 1700)

    C ODEX IN MAYAN REGION


    PRE-INDUSTRIAL AGE (BEFORE 1700)

    PRINTING PRESS USING WOOD BLOCKS


    INDUSTRIAL AGE (1700S TO 1930S)

    • People used the power of steam,


    developed machine tools, established
    iron production, and the manufacturing
    of various products (including books
    through the printing press)
    INDUSTRIAL AGE (1700S TO 1930S)

    Example Forms of Media:


    • Printing press for mass production (1900)
    • Newspaper- The London Gazette (1740)
    • Typewriter (1800) • Telephone (1876)
    • Motion picture photography/projection (1890)
    • Commercial motion pictures (1913)
    • Motion picture with sound (1926)
    • Telegraph • Punch cards
    INDUSTRIAL AGE (1700S TO 1930S)

    TELEGRAPH
    INDUSTRIAL AGE (1700S TO 1930S)

    TELEPHONE 1876
    INDUSTRIAL AGE (1700S TO 1930S)

    TYPEWRITER 1800
    INDUSTRIAL AGE (1700S TO 1930S)

    PRINTING PRESS FOR MASS PRODUCTION


    INDUSTRIAL AGE (1700S TO 1930S)

    MOTION PICTURES 1900S


    ELECTRONIC AGE (1930S TO 1980S)

    • The invention of the transistor ushered


    in the electronic age. People harnessed
    the power of transistors that led to the
    transistor radio, electronic circuits, and
    the early computers. In this age, long
    distance communication became more
    efficient.
    ELECTRONIC AGE (1930S TO 1980S)

    Example Forms of Media:


    • Transistor Radio
    • Television (1941)
    • Large electronic computers
    • Mainframe computers - i.e. IBM 704
    (1960)
    • OHP, LCD projectors
    ELECTRONIC AGE (1930S TO 1980S)

    TRANSISTOR RADIO
    ELECTRONIC AGE (1930S TO 1980S)

    TELEVISION 1941
    ELECTRONIC AGE (1930S TO 1980S)

    MAINFRAME COMPUTER

    LARGE ELECTRONIC
    COMPUTER
    ELECTRONIC AGE (1930S TO 1980S)

    APPLE 1 COMPUTER
    ELECTRONIC AGE (1930S TO 1980S)

    APPLE 2 COMPUTER
    NEW/ INFORMATION AGE
    (1900S TO 2000S)

    • The Internet paved the way for faster


    communication and the creation of the social
    network. People advanced the use of
    microelectronics with the invention of
    personal computers, mobile devices, and
    wearable technology. Moreover, voice, image,
    sound and data are digitalized. We are now
    living in the information age.
    NEW AGE (1900S TO 2000S)

    • Web browsers: Mosaic (1993), Internet


    Explorer (1995)
    • Blogs: Blogspot (1999), Wordpress (2003)
    • Social networks: Friendster (2002),
    Multiply (2003), FB (2004), Instagram
    • Microblogs: Twitter (2006), Tumblr
    (2007)
    • Video: YouTube (2005)
    NEW AGE (1900S TO 2000S)

    • Augmented Reality / Virtual Reality


    • Video chat: Skype (2003
    • Search Engines: Google (1996), Yahoo
    (1995)
    • Portable computers- laptops (1980),
    netbooks (2008), tablets (1993)
    • Smart phones • Wearable technology •
    Cloud and Big Data
    NEW AGE (1900S TO 2000S)

    PORTABLE LAPTOP
    1980
    NEW AGE (1900S TO 2000S)

    TABLET 1993
    NEW AGE (1900S TO 2000S)

    FRIENDSTER
    2002
    NEW AGE (1900S TO 2000S)

    MULTIPLY 2003
    NEW AGE (1900S TO 2000S)

    MOSAIC
    1993
    NEW AGE (1900S TO 2000S)

    INTERNET
    EXPLORER
    NEW AGE (1900S TO 2000S)

    SKYPE 2003
    NEW AGE (1900S TO 2000S)

    GOOGLE
    1997
    NEW AGE (1900S TO 2000S)

    TWITTER
    2007
    NEW AGE (1900S TO 2000S)

    THEFACEBOOK
    2004
    NEW AGE (1900S TO 2000S)

    SMART
    PHONES
    NEW AGE (1900S TO 2000S)

    WEARABLE
    TECHNOLOGIES
    END
    THANK YOU!

    You might also like