NATHANIEL M.

NABUSLOT NATIONAL HIGH SCHOOL T E A C H E R

The Influence of Media and Information
to Communication

CALAMBA CITY SCIENCE INTEGRATED SCHOOL

 explain the unifying power of communication

identify elements and concepts of communication

alongside media and information through different
communication models
relate the concepts presented in the communication
models to the current situation

reflect on how media and information has affected the

way you communicate; and

create your own model of communication based on your

personal experiences.

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 LEARNER’S

LEARNING TASK #2 E-SUBJECT

PORTFOL
IO

TRUE OR FALSE
1. Only living beings can be a source of information.
2. It always takes two or more participants for communication to take place.
3. Communication takes places regardless of time and distance.
4. In the communication process, silence can already be considered a message.
5. A channel is the medium or way used to transfer information.
6. In the communication process, noise is any sound that blocks the smooth flow of
communication.
7. Communication begins with the source and ends with the receiver.
8. If you use both written and spoken words in communicating, your audience will easily
understand you.
9. Mutual understanding happens when there is already a common understanding among the
participants of the communication process.
10. The source and the receiver in the communication process can switch roles.

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 LEARNER’S
MEDIA AND INFORMATION LITERACY E-SUBJE
PORTFOLIO

Latin

“UNUM”
ONE
“one” common understanding or mutual understanding
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Models of Communication
Harold Dwight Lasswell presents a simple, linear model of communication that signifies its process and
function to society. He states that there are three functions of communication:
a. Surveillance of the environment (the watchdog)
b. Correlation of components of society (the policy makers)
c. Cultural transmission between generation (the educators)
 SHANNON – WEAVER’S MODEL

This early model of communication emphasizes a factor that affects the transmission of message
through the channel – noise.
Osgood – Schramm Model

This model of communication is unique because it is not linear; rather, it is circular. This form
highlights the shifting roles of the encoder (source) and the decoder (receiver). Also, this presents
that communication does not really end with the effect on the side of the receiver. There should be
another element that serves as the decoder’s reply to the encoder. This is feedback.
Dance’s Helical Model

This model is similar to Osgood and

Schramm’s model because of their
circular nature. However, Dance gives
an additional interpretation in order to
explain the dynamism of communication.

Dance explains that communication is

dynamic or evolutionary. This means
that change must be result of
communication, and this change must
be constant as communication
progresses.
Kincaid’s Convergence Model

Kincaid’s Convergence Model highlights the ideal end product of this dynamism: the sense of mutual understanding. Notice that
the lines connecting Participant A and Participant B begins with “and then...” to assume that there have been previous
communication. The lines also get closer and closer after every repetition until the participants join and establish mutual
understanding. Therefore, this model implies that effective communication should be consistent and repetitive.
TASK

Create your own model of

communication based on
your personal experiences.
 Effects of Social Media
to Communication Skills
& Interaction
COMMUNICATION COMMUNICATO
R
Communication is an ever-changing process, and as
the means of communication changes, so does the
communicator.

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 Social media is becoming a vital tool for daily social interaction. It creates
opportunity for people to interact with each other in a way that is both helpful
and essential to socially motivate people

Social Media is described as the collection of online

communication channels dedicated to community
based input, interaction, content sharing and
collaboration.
Social networks have become the central facilitator for daily communication
with peers, family and acquaintances.

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 It is affecting our relationships and decreases the quality of
inter-personal communication.

Impairment of communication skills is caused by the extensive use of social

media platform -- impoverishment of language.

It also develops the use of slang terms and sometimes people tend to forget
that they are neglecting the beauty of language when they are online busy
with the social media.

People (teenagers) are more likely to speak to friends and family through
electronic devices than face-to-face.

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 Social media made the language lazy and thus resulting
people uninterested in meeting others in person, which
eliminates any chance of deep and meaningful
conversation.

People have started losing their ability to communicate efficiently, which is a

testament, to what kind of total control social media has over their lives.

Social media can be beneficial if used wisely and in the

proper proportion. So, it is easy to conclude that the
negative impact of social media far outweigh any benefits
that they may provide to society at this juncture.
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 Despite the explosion of online
endorsements and social media dialogue
between individuals and brands,
researchers have found
word-of-mouth exchanges and
in-depth conversations are still most
influential.

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