Arellano University

Plaridel Campus
Senior High School
#53 Gen. Kalentong St., Mandaluyong City

Oral Communication
Activity #3

Name; JERBEE CANDILADO Date: September 1, 2021

Grade & Strand: 11 HE 3 TOUR GUIDING Score: _________

I. Essay

Search and understand the different models in communication: Linear, Transactional, Interactive
Model of Communication. Use your LMS to submit your work, and for those who doesn’t have
their access yet, they will submit their work via messenger or email.

Communication is the process of creating, interpreting, and negotiating

meaning. Communication can be verbal, nonverbal, or textual. It can be aural, visual,
or even physical. And in order to explain the social process of communication,
scholars have developed several models. The three most well known models for
communication are Linear, Interactional or Interactive, and Transactional. models
provide pictures, or visual representations, of complex interactions. They are useful
because they simplify the basic structure of communication and can help us to
understand that structure not just verbally, but also visually. 

The LINEAR MODEL Originally developed by Shannon & Weaver in 1948, this
model describes communication as a linear process. This model describes how a
sender, or speaker, transmits a message to a receiver, or listener. More specifically,
the sender is the source of the message. A message may consist of the sounds, words,
or behaviors in a communication interaction. While the INTERACTIONAL or
INTERACTIVE MODEL is move to a more dynamic view of communication,
interactional models follow two channels in which communication and feedback flow
between sender and receiver, feedback indicates comprehension. It can help senders
know if their message was received and understood. However the
TRANSACTIONAL MODEL is the most dynamic of communication models. One
notable feature of this model is the move from referring to people as senders and
receivers to referring to people as communicators. This implies that communication is
achieved as people both send and receive messages. And in other term communication
is cooperative action in which communicators co-create the process, outcome and
effectiveness of the interaction.

In general terms, these theories comprises a way of seeing, interpreting,

and explaining. A theory is a framework for understanding. It illuminates social
practices and helps to make sense of the everyday life-world, a way of seeing, an
optic, that focuses on specific subject matter. think about a theory as an optic or a
technology that enhances vision. Just as there are many different communication
theories, there are also many different visual technologies

II. Rubrics in grading your activity.

Components Highest Score Possible

Grammar – 20% 4 points
Content – 50% 10 points
Clarity – 20% 4 points
References – 10% 2 points
Total 20 points