CONSUMER

BEHAVIOR
FINAL PRESENTATION
PRESENTED TO:
SIR HARIS MALIK

PRESENTED BY:
-SYEDA SAFIA WAJID
-NIMRAH SHAKEEL
-RUQAIYA SHAKIR
-BABAR JAMAL
 LEISURE TRIP OUT
INTRODUCTION
• As now a day’s people are more willing to go for nature, adventures or the places where they can
spend time with full relaxation and fun.
• Therefore we have thought of developing this service which will be highly appreciate able in
order to get joy with the most convenient services just as food, busses, huts etc.
• Even all the music setup will be given by us and this service is changeable or expandable as per
the trend is concerned.
 SWOT ANALYSIS
STRENGTH
• Vast geography with deserts, beaches and mountains.
• Many historical monuments.
• Efficient transport facilities.

WEAKNESSES
• Lack of adequate infrastructure.
• Safety and security of tourists (specially for foreigners for future).
• Misconceptions about Northern sides.
OPPORTUNITIES
• Expanding the organization for international customers.
• Facilities of hotels to stay.
• Involving more activities.

THREATS
• Terrorism
• Economic slowdown
OBJECTIVE
A company that provides family like services on tours around Pakistan. We ensure best services
keeping every clients needs in mind.

TARGET MARKET
• The target market of LEISURE TRIP OUT is divided into the two opposite age-group that is
young students and other one are employees or retired people as they are more likely to be
tourists and to enjoy the adventurous things to make their self energetic.
• It can also depend on the social class when the LEISURE TRIP OUT exceed the customer’s
satisfaction and focus on targeting consumers internationally to explore PAKISTAN
4P’S:
PRODUCT:
We are offering a service to feel the nature’s beauty of Pakistan by providing attractive
packages and facilities to consumers to gain an appropriate image among the competitive
market.
Some of the facilities we are providing are given below:

FACILITIES:
• Luxury AC Transport Coaster

• Breakfast on the way

• Lunch (Chicken Karhai)

• Professional Photographer

• Local area Support

• Road Toll and Taxes

PACKAGES DO NOT INCLUDE
• Camps/Tents/Hiking Gear
• Travel Bags
• Accommodation
• Any Extra Expenses

There are some conditions created by LEISURE TRIP OUT so that company won’t face any
disturbance in the management process and it would also help us to generate the profit margin
so the terms and conditions are needed to be more focused to keep the maintenance of the trip
and the environment.
• Every member must keep his/her original CNIC.
• Member should have to report 30 mints before departure time.
• Only 10 Kg Cargo bags are allowed & every member is responsible
and has to carry its own luggage.
• Member must have to behave ethically with his/her fellow group
members
• Otherwise company can cancel his/her membership at any time.
• Company is not responsible for personal injuries and accidents.
• Company is not responsible for loss of any kind of valuable item.
• No returns will be made in case of cancellation of booking before
ONE day of departure date.
• Personal weapons are strictly not allowed.
PLACE

Balochistan is covered with beautiful landscapes and includes

1. Coastal belt
2. Mountains
3. Desert
4. Beaches.

On our trip we will cover the (Coastal Belt of Makran Coastal Highway, Kund Malir
Beach, Hingol National Park, Princes of Hope, Buzzi Pass etc)

KUND MALIR BEACH

MUBARAK VILLAGE
CHURNA ISLAND
PRICE
ONE DAY TRIP
KUND MALIR 2500 PER PERSON
MUBARAK VILLAGE 2500 PER PERSON
CHURNA ISLAND 2500 PER PERSON
 
PROMOTION
The advertising strategy is the most important part and supposed to be most attractive to
take the first step out I the market.
LEISURE TRIP OUT is focusing on advertising through social media and mouth to mouth
advertising.
Whereas on the other hand LEISURE TRIP OUT will also be promoting their service by
arranging events in universities and also connecting and developing the strong
communication with specific companies to appreciate their employees by offering such
family trips as a motivation or it might be for the picnics.