"THE ROLE OF ONLINE

ADVERTISING IN SMALL
BUSINESS IN INCREASING
CUSTOMER RETENTION ON
BACOOR, CAVITE"
 Introduction
The market has gotten more active, competitive, and
vibrant in recent years. Customers have become wiser
and more well-informed in terms of product or service
offers; they are also said to be more adaptable in terms
of accessing multiple media channels for their choices,
which has given them more time.

Online marketing increased in content and changed

the way individuals and organizations interact.
Small businesses play a vital role in creating new
jobs, innovations, and economic growth.
 Social media marketing (SMM) is one
strategy that may lead to improved survival
of small businesses.
 Objectives

TO DETERMINE THE -TO DETERMINE WHAT

IMPORTANCE OF ONLINE THE IMPACT OF ONLINE
ADVERTISING IN INCREASING ADVERTISING IN
CUSTOMER. CUSTOMER RETENTION

1 2 3

Venus
-TO INDENTIFY THE IMPACT OF
ONLINE ADVERTISEMENT IN
SMALL BUSINESSES.
Literature Review
01
Online Advertising

With digital media, it’s possible to improve the

presentation of product information, replacing single
static images with interactive models that allow users
to manipulate the product just as they would in real life
(Thaichon, Lobo, & Mitsis, 2012).
 02
CUSTOMER RETENTION

All organizations need to be more nimble and

responsive, and it is vital that they are more reactive to
ideas and input from customers than they have been in
the past. All must be prepared to test out new ideas in
their model of delivery, and not just for innovation’s
sake, but in order to survive (Pandey, 2012).

03
CUSTOMER SATISFACTION

Customer satisfaction is driven more by quality and

customization than by value (price) and reliability.
Satisfaction can be transaction-specific or cumulative,
and these have varying effects on consumer
perceptions (Corley II, Jourdan, & Ingram, 2013).
 Conceptual Framework

Online
Advertising

Customer
Satisfaction
Retention

Maintaining