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    Thanh Tuyền
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    This document outlines email marketing strategies including different forms of email marketing, filtering email databases, designing effective emails, and tools for email marketing. It discusses giving information, offering solutions, and problem solving as forms of email marketing. It also covers growing an email list, segmenting lists, designing email elements like sender info, subject lines, headers, greetings, bodies, and footers. Finally, it discusses testing email strategies like subject lines, send times, layouts, link styles, list segmentation, and using tools to measure open, clickthrough, bounce, and conversion rates.

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    This document outlines email marketing strategies including different forms of email marketing, filtering email databases, designing effective emails, and tools for email marketing. It discusses giving information, offering solutions, and problem solving as forms of email marketing. It also covers growing an email list, segmenting lists, designing email elements like sender info, subject lines, headers, greetings, bodies, and footers. Finally, it discusses testing email strategies like subject lines, send times, layouts, link styles, list segmentation, and using tools to measure open, clickthrough, bounce, and conversion rates.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2 views26 pages

    c7 - Nonvideos

    Uploaded by

    Thanh Tuyền
    This document outlines email marketing strategies including different forms of email marketing, filtering email databases, designing effective emails, and tools for email marketing. It discusses giving information, offering solutions, and problem solving as forms of email marketing. It also covers growing an email list, segmenting lists, designing email elements like sender info, subject lines, headers, greetings, bodies, and footers. Finally, it discusses testing email strategies like subject lines, send times, layouts, link styles, list segmentation, and using tools to measure open, clickthrough, bounce, and conversion rates.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 26

    Chapter 7: Email Marketing

    Outline
    Outline
    Forms of Email Marketing
    Filtering Email Database
    Designing Email
    Tools for Email Marketing
    Forms of Email Marketing
    Forms of Email Marketing
    Giving Information
    Offering
    Solving Problem
    Filtering Email Database
    Growing a database
    • Name, surname and title
    • Date permission granted
    • Source of permission
    • Gender
    • Country
    • Telephone number, preferably mobile
    • Date of birth
    • Frequency (how often they’d like to hear from you)
    • Segmenting your database
    Designing Email
    1. Sender information
    2. Subject line
    3. Preheader
    4. Header
    5. Personalised greeting
    6. Body
    7. Footer
    Sender
    Subjects Line Preheader
    Information
    Header

    Personalised greeting
    Body
    Footer
    open rate = open/sent-fail
    click though rate
    bounce rate
    conversion rate
    TESTING
    • Subject lines • Open rates across different
    • Send times subject lines and delivery times.
    • Best day to send • Optimal number of links in an
    email for clickthrough rates and
    • Layout conversions.
    • Text vs. button links • Different copy styles and copy
    • Database segmentation length.
    • The effect of video on delivery
    rates, open rates and conversions.
    • Balance of text and image ratio.
    Tools for Email Marketing

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