Resonance

Travelling, Hotel
booking, loyalty

Judgments
By customer Find Feelings of
cheap domestic flights customer India ka
to destinations in India best travel planner

Performance
captures the fluidity and Imagery red logo will help them
smoothness of travel to stand out in an increasingly
experiences cluttered media environment and
concept of journey.

Salience (awareness) the new brand color is red, and it stands for exuberance.
Introduction
• It is the leading online travel company
in India providing a 'best in class'
customer experience with the goal to be
'India's Travel Planner’.
• It was founded by Dhruv Shringi,
Manish Amin and Sabina Chopra in
August 2006.
• Includes domestic and international air
ticketing, hotel bookings, homestays,
holiday packages, bus ticketing, rail
ticketing, activities and ancillary
services.
Competitor