A group project report on “A study of user perception

and satisfaction of online travel portals in

Ahmedabad city”
SR NO. ROLL NO. NAME
1 03 Dhaval Agola
2 30 Prashil Dobariya
3 31 Virat Dobariya
4 36 Dharmishtha
Gami
5 49 Prinsi Kalathiya
6 53 Urvashi Khunt
7 77 Uttam Padariya
8 86 Rutvik Pansuriya
9 134 Yash shah
10 147 Jyoti Vaghasiya
 Chapter -1
INTRODUCTION
WHAT IS ONLINE TRAVEL PORTALS?
A travel portal is an online booking engine facility to
both business to business and business to consumers.
Online travel portal allows the customers to find the
various destination of there choice, information
related to the place, availability of price of hotels and
packages booking.
A traveler can enjoy a fast and efficient search for their
travel need with the help of online travel portal.
 REASON FOR GROWTH
Cost benefit
Changes and cancellation
Last minute discount deal
Save on time
Convenience
Seat choice is easily available
It is less of hassle
Access the other offers and deals
 ADVANTAGES
Easy to use
A user can plan entire trip(hotel, flight,
transportation)
Instant reservation or booking facilities of flights, tour
packages etc.
24x7 interaction with customers.
Reviews of existing users available on there sides
Helpful in expansion of business.
 DISADVANTAGES
Do not offer real time confirmation.
Some hidden charges.
Advance payment while booking makes consumers
feeling insecure.
Real accommodation is sometimes different from
advertisement.
Limited option.
 MAJOR PLAYERS

MakeMyT
rip
Goibibo

Yatra Trivago
Founded in 2000, headquarter in Haryana.
Providing various services.
Promotion is done mainly through digital marketing.
Major market share.
Every eleventh domestic flight in India booked via
MMT.
Offer better travel packages in line customer
expectation.
Founded in January 2007 by Ashish Kashyap.
Providing various services.
Parent company is Ibibo group.
Provides adequate research information and personal
advice.
Offers better than expectations.
Awarded by Business world Golden Card “Silver in the
category of travel and holidays.
Founded august 2016, headquarter in Haryana.
Providing various services
Parent company is Ebix inc.
Second largest online travel service in India
Secure and trusted channel for facilitating payments.
Offers some money back which can be claimed for
future trips.
Better discount to the customers by parenting
companies.
Founded In January 2005 (Germany)
Multinational technology company specializing in
internet related.
It has 50 international platforms, monthly close to 50
million visitors access the site.
Limited market share and less brand loyalty.
Focus on online marketing.
Limited product offering.
Founded in July 2006, Headquarter in Mumbai.
Provide multiple offers for a single search.
Advertising thru television, print and third party
website.
Highly customer oriented.
It announce partnership with Kerala tourism
development corporation.
 Best mobile awarded by Mobexx awards in 2017.
Most innovative company in Asia.
Founded in august 2006, headquarter in Bangalore.
India’s first bus tickets booking site.
Has the largest network of bus operators in their
list(350+ and growing).
Parent company Ibibo group.
26 November, 2019 its partnered with Amazon India to
launch a bus ticket booking service on Amazon.
Low profit margin.
 CHAPTER – 2
RESEARCH METHODOLOGY
 OBJECTIVES
Use for online travel booking.
Analyze the most important reason for using.
How to book their trip?
To know about Payment methods.
 the most influential factors for booking.
To know about satisfaction of customers
Analyze the reason why people not using.
To get suggestion of customers.
 SOURCES OF DATA

Secon ●
Internet
dary
Prima ●

●
Research instrument
Population
Sampling method

ry Sample size
●
 LIMITATIONS
Quality depends on responses received.
Sample size.
No advanced statistical method used.
Time consuming and costly.
People with vernacular languages.
Some people do not corporate.
People do not understand the purpose of survey.
 CHAPTER – 3
ANALYSIS AND FINDINGS
A graph regarding uses of online travel portals.
A graph about most important reason for using
online travel portals.
A graph about how their book their trip.
A graph regarding favorite travel portal.
A graph about why the travel portals are in favorite
list of customers.
A graph regarding payment methods.
A graph regarding how frequently they use portals for
booking.
A graph about influence factor of travel.
A graph regarding the length of trip.
A graph about spend on trip an average.
A graph regarding membership of holiday clubs.
A graph regarding booking of international trip.
A graph regarding how many times booked
international trip.
A graph regarding satisfaction of customers.
A graph regarding why people do not use online
travel portals.
A graph regarding use of online travel portal in
future.
A graph regarding gender of responders.
A graph regarding age of responders.
A graph regarding education of responders.
A graph regarding occupation of responders.
A graph regarding of annual income.
 SUGGESTION
Provide guide facility with hotel booking.
Need to improve quality.
Should give more discount in vacation time.
Should give best cancellation policy.
Give promotional offers.
Should upload videos and reviews of previous tour.
Should provide low cost budget trip.
To give rewards to existing customers.
 CHAPTER – 4
RECOMMENDATIONS AND
CONCLUSION
 RECOMMEDATIONS
Develop a reputation.
Start a blog.
Ask for referrals.
Engage your audience.
Offer packages.
Upload videos.
Be clear.
Mobile friendly.
 CONCLUSION
we have found that nowadays most of the population
is aware about online travel portals.
They are using portals service for national and
international tours.
Generally users of online portals select the portal by
the reputation of those portals.
If the agencies want to expand their business they
have to engage with social media and advertise more
and more about their service and build reputed image.
Working together with other people for a project can
be a challenging task in some cases but luckily we
worked well in group.
Our group members were great at keeping each other
informed if one of us were not able to attend a group
meeting; messages were sent out informing that what
they missed and ideas that were formulated.
There was an equal divide in the amount of work that
we all did our contributions were fair and no one was
lacking behind
 CHAPTER- 5
BIBLIOGRAPHY
http://www.modiator.com
http://www.quora.com
http://www.tourism.gov.in
http://www.makemytrip.com
http://www.yatra.com
http://www.redbus.in
http://www.trivago.com
http://www.cleartrip.com
http://www.goibibo.com
http://www.tychesoftwares.com/20-key-strategies-to-
incerase-revenue-for-online-travel-agencies-part-1/
http://opentextbc.ca/introtourism/chapter-7-travel-
services/
http://www.1000projects.org/online-tours-travels/
http://www.flamingotravels.co.in
 http://www.nevonprojects.co.in