ONLINE TRAVEL

INTERMEDIARIES FOR
SMOOTH CONDUCTION
OF TOURISM
E-TOURISM
ONLINE TRAVEL INTERMEDIARIES
The role of an online travel agency is becoming increasingly important in the
accommodation industry as they provide a convenient way for travelers to arrange
their
stay. From the comfort of their home, travelers can compare hotel price and book
them
over the internet .

WHAT ARE ONLINE TRAVEL AGENCIES ?

An online travel agency arranges and

Accommodations ,tours ,transportation and
trips on an online platform for travelers.
They are third parties who sell service on
behalf of other companies.
Usually ,these offer many benefits with added convenience with more of a self – service
approach .They also include a built in booking system which allows instant bookings.
What is an online travel agency (OTA)?

An online travel agency (OTA) is a website that acts as a search engine for travel. They
connect providers across the travel industry to help travelers easily plan their trips. On
OTA sites, travelers can often access package deals with accommodations, airfare,
cruises, car rentals, and more.

Over the years, online travel agencies (OTAs) have evolved into sophisticated marketing
channels for properties of all sizes and types. Never before have consumers been able to
so easily compare different travel options side-by-side in terms of price, travel dates, and
location. A Cornell study found that 93% of consumers switch between different OTAs
before making a final decision, making it essential for properties to be active on as many
channels as possible to increase brand awareness and drive bookings — even more
direct bookings (more on this later).
HOW DO ONLINE TRAVEL AGENCIES WORK ?
OTAs generally work on two models . They are:-

▪ MERCHANT MODEL

▪ AGENCY MODEL
1. MERCHANT MODEL : In this model ,hotels sell rooms to OTAs at a discounted or wholesale
price. Then , the OTA sells them to the customer at a markup price .

2. AGENCY MODEL : This is a commission – based model where OTAs acts as a distribution
partner . OTAs receive full commission after the stay has taken place . The hotel directly
receives the payment from the end customer and does mot wait for the payment transfer
from
third –party distrubutors.
 ADVANTAGES
 It's a low cost way to list your property
and its rooms.
 Reductions in your online marketing
spend. ...
 A reduction in your website costs. .
 Online travel websites are popular
with customers who like to compare
accommodation costs and the
services offered by individual
providers.
DISADVANTAGES
 Online travel agents can charge commission on
every sale. This can range between 10-25% of the
gross cost.
 There may be restrictive terms and conditions
imposed by OTAs such as guest cancellation and
automatic room reselling policies.
 You may need to find a way of managing room
availability across a range of OTAs, your own
website, front desk and telephone sales. This can
be time consuming and labour intensive. There
are software options to help you manage this.
TOP ONLINE TRAVEL AGENCIES IN INDIA
CLEARTRIP
Cleartrip was founded in 2006 as a
small travel portal. However, travelers
recognized
the value of Cleartrip’s offer. Today
Cleartrip has one of the best options,
and they offer
a dedicated mobile app to travelers.
📋 Description
Cleartrip is one of those OTAs focused
on delivering complete listings of
accommodations and potential travel
arrangements. Travelers have access
to over
600,000 hotels and flights, bus
transportation, and railway tickets
across India, Egypt,
and UAE.
MAKEMYTRIP
An Indian businessman, now the founder
and group CEO of MakeMyTrip, founded
MakeMyTrip in
2000. The company steadily grew until
2005, when it expanded its reach and
started offering services across
India.
📋 Description
MakeMyTrip specializes in providing
access to airlines operating in India and to
and from India. If you decide
to use MakeMyTrip, you will have access
to all leading domestic full-service and
low-cost airlines. In
addition, the company lists over 60,000
accommodation properties, including
hotels in India and over
500,000 properties abroad.
GOIBIBO
GoIbibo started as one of the
largest hotel and air aggregators in
India in 2009. Over the years, the
company evolved into an OTA
offering a variety of services.
📋 Description
GoIbibo is among the top OTAs in
India. It enables travelers to search
for transportation and hotels
across India. To improve its offer
and attract more customers,
GoIbibo introduced the “GoStays”
feature, which highlights budget
hotels with amenities.
THANK YOU
NAME-KUNAL PRATAP SINGH
COURSE- B.A PROG.[ENG+HIS]
ROLL NO. – 5675
SUBJECT- E-TOURISM PRESENTATION