CSR and Business Ethics

Learning Outcomes
• Insight into CSR activities and business ethics
• Examples of CSR Activities undertaken by MNCs.
CORPORATE SOCIAL RESPONSIBILITY
• Corporate social responsibility (CSR) is a self-regulating
business model that helps a company be socially
accountable—to itself, its stakeholders, and the public. 
• By practicing corporate social responsibility, also
called corporate citizenship, companies can be conscious
of the kind of impact they are having on all aspects of
society, including economic, social, and environmental.
• To engage in CSR means that, in the ordinary course of
business, a company is operating in ways that
enhance society and the environment, instead of
contributing negatively to them.
Section 135 of the Companies Act, 2013
 ADVANTAGES OF CSR
• Improved public image
• Increased brand awareness and recognition
• Cost savings
• Advantage over competition
• Increased customer engagement
• Greater employee engagement
• More benefits for employees
 TATA Steel
• Project Mansi
• Mission 2020 For Agricultural Development

https://www.vskills.in/certification/blog/csr-activities-indian-c
ompanies/
 BUSINESS ETHICS
• Business ethics is the study of appropriate business
policies and practices regarding potentially controversial
subjects including corporate governance, insider trading,
bribery, discrimination, corporate social responsibility, and
fiduciary responsibilities.
• The law often guides business ethics, but at other times
business ethics provide a basic guideline that businesses
can choose to follow to gain public approval.
 ETHICAL DILEMMA
• Ethical dilemma is moral situation where a choice has to
be made between two equally undesirable alternatives.

• It is also known as moral dilemma.

• In these moral situations societal & personal ethical

guidelines can provide no satisfactory outcome for solving
dilemma.
• https://www.investopedia.com/terms/c/corp-social-respon
sibility.asp
• http://finance.bih.nic.in/Documents/CSR-Policy.pdf
• https://www.investopedia.com/terms/b/business-ethics.as
p