Legislation Constraints (International Trade & CSR)

Lesson 10
Learning Outcomes:
Develop an understanding of:
• CSR and how it can be good for business
• CSR case studies
Corporate Social Responsibility (CSR)
• Complete the explanation of what CSR is with words from
the box. There are 2 extra words you don’t need.
• CSR is an _______ where organisations are now expected
to consider the _______ of their operations on
communities they _______ in. Companies have to come
up with a _______ of corporate self-management
integrated into their business model.

cost method
impact
operate approach range
Corporate Social Responsibility (CSR)
• What is CSR?
• CSR is an approach where organisations are now expected
to consider the impact of their operations on communities
they operate in.
• Companies have to come up with a method of corporate
self-management integrated into their business model.
Corporate Social Responsibility (CSR)
• CSR ensures businesses monitor and support which
standards?
• L_ _ _l
• Et_ _ _ _l
• S_ _ _ _l
• Inter_ _ _ _ _ _ _l
• Legal
• Ethical
• Social
• International
Corporate Social Responsibility (CSR)
• CSR-focused businesses encourage community growth
• How?
• By adding/eliminating practices that are detrimental to
the public or employees/employers
• Deliberately/Accidently incorporating community interest
into decision making
Corporate Social Responsibility (CSR)
• CSR-focused businesses encourage community growth
• How?
• By eliminating practices that are detrimental to the public
or employees
• Deliberately incorporating community interest into
decision making
Corporate Social Responsibility (CSR)
• Can be good for business
• Benefit longer term rather than just short term profits
• Demand for more ethical business practices is increasing
• Traditionally business was seen at odds with non-
economic social values
Corporate Social Responsibility (CSR)
• Can provide competitive advantage. How?
• Build customer l_ _ _ _ _y based on distinct ethical values
• Build reputation for integ_ _ _ _ and best practice
• Strategic tactic to gain public s_ _ _ _ _ _
• Social contributions provide subconscious level of a_ _ _
_ _ _ _ing
• Highlights company val_ _ _
• Enhances company repu_ _ _ _ _ _
Corporate Social Responsibility (CSR)
• Can provide competitive advantage. How?
• Build customer loyalty based on distinct ethical values
• Build reputation for integrity and best practice
• Strategic tactic to gain public support
• Social contributions provide subconscious level of
advertising
• Highlights company values
• Enhances company reputation
Negative perceptions of CSR
• What negative perceptions of CSR can you think of?
• Marketing ploy to improve image
• Difficult to implement
• Cannot keep everyone happy
• Expensive and affects shareholder returns
• Difficult for small businesses to compete with larger firms
on CSR initiatives
• Communities do not get real value or initiatives lack long-
term commitment
Activity – Starbucks case study
• Look at this noticeboard
from Starbucks in Juffair.
How are they promoting
and practising CSR?
• Why are they doing this?
Activity – Coca cola case study
• Watch the video on Coca-cola
• Make notes on how they practice CSR
Activity answers – Coca cola case study
• Saving resources / energy
• Recycling / repackaging / zero waste
• Energy saving appliances
• Sustainability
• Aiding communities / species / animals
CSR case studies examples
• Look at the videos of these companies to see how they
practice CSR:
• Samsung,
• Samsung,
Activity
Compare and contrast the two companies from assignment
CSR activities. Tell me about them in the next tutorial class.