ORGANIZATIONAL IDENTITY

DYNAMICS MODEL: HATCH &

SCHULTZ
ORGANIZATIONAL IDENTITY DYNAMICS
MODEL: HATCH & SCHULTZ
• According to the model, members express their
understandings of their organizational culture
through organizational identity, which in turn,
affects the perception of others outside the
organization about the organization.

• The outsiders’ perception, or organizational

image, in turn, affects the organizational identity,
which again is reflected in the central elements of
the organizational culture.
 Scope of Balancing organization identity for all stakeholders

• Stakeholders:
• Employees • Balancing Stakeholder Forces Organization
• Communities who did not accurately assess the power of
• Shareholders their stakeholders' values risk being blindsided.
• Creditors
• The forces of stakeholder values exist and will
• Investors
• impact the company's performance, regardless
Government
• Customers of whether or not you measure and act on their
• Owners influences.
How to balance stakeholder requirements?

• Be sure that stakeholder requirements can be met in the objectives.

• Prioritize requirements.
• Resolve conflicts between stakeholder requirements.
• Let the customer requirements take precedence.