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  • Corporate Image Building Module 1 (MBA, HR Semester 4, Amity University)

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    Nitya Sagar
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    Module I Understanding Corporate Image and Corporate Reputation Descriptors/Topics Introduction: Meaning & Concept of Corporate Image and Reputation, Components of Image and Reputation, Developing the rationale for managing corporate reputation, identifying forces that affect corporate reputation, The organizational Identity Dynamics model Scope of Balancing organization identity for all stakeholders.

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    Module I Understanding Corporate Image and Corporate Reputation Descriptors/Topics Introduction: Meaning & Concept of Corporate Image and Reputation, Components of Image and Reputation, Developing the rationale for managing corporate reputation, identifying forces that affect corporate reputation, The organizational Identity Dynamics model Scope of Balancing organization identity for all stakeholders.

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    45 views13 pages

    Corporate Image Building Module 1 (MBA, HR Semester 4, Amity University)

    Uploaded by

    Nitya Sagar
    Module I Understanding Corporate Image and Corporate Reputation Descriptors/Topics Introduction: Meaning & Concept of Corporate Image and Reputation, Components of Image and Reputation, Developing the rationale for managing corporate reputation, identifying forces that affect corporate reputation, The organizational Identity Dynamics model Scope of Balancing organization identity for all stakeholders.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 13

    Amity Business School

    Corporate Image & Identity


    Module 1
    Amity Business School
    Amity Business School
    Corporate Reputation
    Amity Business School
    Amity Business School
    Amity Business School
    Amity Business School
    Amity Business School
    Amity Business School

    Areas of Corporate Identity


    • Corporate Design

    • Corporate Behaviour

    • Corporate Culture

    • Corporate Communication

    • Corporate Philosophy
    Amity Business School
    Amity Business School

    • WORKPLACE ENVIRONMENT IS THE KEY FOR


    CREATING A STRONG REPUTATION AMONGST THE
    INTERNAL STAKEHOLDER. YOUR COMMENTS?

    • ANALYZE THE ORGANIZATION IDENTITY DYNAMICS


    MODEL. ELUCIDATE YOUR ANSWER WITH ANY
    PREVELENT ORGANIZATION?
    Amity Business School
    Amity Business School

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