You are on page 1of 12

Purdue University BGR

“Scavenger Rush”

Project 4; Team TBOACWTHOABOAC


(The body of a chicken with the head of a body of a chicken)
Overview
Problem.
● Lack of campus knowledge
● Staring at maps is boring and
confusing
Primary User Group.
● Introverts who want to learn more
about campus

The unnavigable brick jungle.


Overview, Continued

Integrated into BGR.


● Completely optional
● Not at a scheduled time, can be completed at one’s own leisure

Benefits.
● Educational
● Flexible
● Rewarding
Video
Interviews
Questions.
● Thoughts on BGR
● Thoughts on campus layout
● Culturally important buildings vs. academic

Findings.
● Most students do not frequent most buildings
● Important buildings differ wildly by major
● You technically need not visit some buildings
but still should
Don’t bother reading.
Poll & Secondary Research

Poll.
● Most Important Locations
○ Buildings & monuments of cultural
significance
○ Multi-function buildings
○ Recreation & entertainment buildings

Secondary Research.
● Internet Posts
Q.R. code for the Google Forms.
● Articles
Ideation & Prototypes
● White board planning
● Punch Card sketches
● Stamp Card sketches
● Discussion of ideas, reëvaluation of
ideas
● Riddles
● Physical prototype
○ Used in the video

Stamp Card Sketch.


User Testing

● Balance between fun and convenient


○ Do you enjoy scavenger hunts?
● Incentives are key
○ What prize will make it worth it to you?
● Clarity was our biggest concern
○ Can you understand what the riddles are trying to
convey?

User answering riddles to see if they are clear enough


Solutions
● An optional scavenger hunt ● Objectives are to find various places
● Stamp card to keep track of progress ● Riddles to help track down locations

Front side, spaces for stamps. Back side, riddles.


Solutions, Continued
● Prizes
○ Den pop after 6 stamps
○ T shirt after 12 stamps
● Advertising
○ Cards handed out to all BGR students
● Logistics
○ BGR cost for student: $320
○ Cost of T-Shirt: $3

A Purdue Tee Shirt.


Conclusion

What will incoming students get out of


this?
● Sense of direction
● Positive association with
prominent campus buildings
● Feeling of involvement (even if
they feel they are left out by their
BGR group)
● A free shirt and a Den Pop!
THANK.
You.

You might also like