FEASIBILITY REPORT

• When we grow plants, we sow multiple seeds. Some of them germinate

and turn into saplings while few out of them survive to grow into
healthy and blooming plants.

• Same is the case with a business idea and feasibility studies act as a

screening test for them. Be it a start-up or an established organization,
before introducing a new product/service, seasoned
entrepreneurs use feasibility studies to know the potential of their
business idea.
“IDEAS ARE EASY. IMPLEMENTATION IS HARD.”
– GUY KAWASAKI

• Determining the feasibility of your business idea in time helps you save resources. It
prevents disappointment in the future. There are certain key factors that  you  have
to assess in an objective and comprehensive manner to get unbiased and accurate
results.  
• You need to hold small meetings with your family, friends, colleagues, and investors to introduce
them to your business idea.

• This idea tells them which product/service you will deliver and how you plan to go about it.
Carefully listen to their reactions and responses to determine the interest of people in supporting
your plan.
 
• You should also know how many of them will be step-forward to join you. Note down the set of
skills required to execute your business idea and based on that build a strong team. 
THOROUGHLY RESEARCH YOUR TARGET MARKET
. 
 

•  It is critical to know about your potential customers and their

needs. Collect demographic data to assess your limitations and scope of
attracting customers.
• Also, identify the competitive prices for your product. Around 
42% of start-ups fail due to launching a product with no market need,
making it the topmost reason for failure for start-ups. 
• Keep track of the latest industry trends, avenues and
threats and align your product/service with the market demand to
keep your ship sailing. 
• 
KNOW YOUR COMPETITORS

• It is essential to thoroughly research your competitors to

achieve a competitive edge in the market.
• Identify the market segments that your competitors cater to,
the benefits and services they offer, their USP and price
model. 
In-depth competition analysis will help you assess your strengths and
weaknesses and design effective market strategies that are focused on filling
in the gaps to gain a competitive advantage over your competitors. 
 ACCESS YOUR TECHNICAL FEASIBILITY
• After assessing the customer demand and your competitors, the next step is to figure out the methods and
resources.

• These would be used to produce your product and your delivery plan. You need to gauge your capabilities in
hiring employees, equipment requirements, raw materials in accordance with the capital of the company.

• You can seek the help of an external vendor if the company is not self-sufficient. The vendor will help
you in fulfilling all the technical requirements of the product. This helps in maintaining a smooth flow of
production and delivery.
TRACK YOUR FINANCIAL FEASIBILITY

• Finance is the pivot of any business. This makes it an extremely crucial component of a
feasibility study. You need to evaluate the economic viability of your business idea by
considering your start-up cost, cash flow and operational expenses. 
MAKE A RISK ASSESSMENT PLAN

• A risk assessment plan will help you identify all the major

risk factors that could arise during the course of your
business. You will then plan a strategy to overcome those
risks to prevent your business from any significant impact. 
• 
INVESTMENT SEEKING STRATEGY

• Investments act as a fuel for the smooth functioning and faster growth of start-ups.
A business idea that has the potential to sustain and grow will definitely attract
investor’s eye. 
•  
• The feasibility study will help you do the SWOT analysis of your business idea. It
also helps you to prepare financial projections that are scalable and indicate
profitability. 
FIND THE SILVER LINING IN THE CLOUDS-EVERY DIFFICULT OR
SAD TIME LEADS TO BETTER DAYS

• Look for the limitations and scope of your business

objectively. Study the results keenly and with an open
mind.
Post-feasibility Action Plan

Taking your go-or-no-go decision:  Before you take your final plunge, you

have to brainstorm and conduct in-depth research to evaluate all the
essential components for the execution of your start-up idea. 
 
Your final decision should be unbiased and consider all the pros and cons of
the idea to save yourself from wasting valuable time, money, resources and
above all your credibility. 
Mould your business idea into a company:  This is the step when your
dream becomes a physically visible reality. You strategize the allocation of
capital, hiring of employees, apply for required permissions and permits.
You also prepare directions to streamline your business processes. 
 
Get counted!
A well planned and diligently executed feasibility study gives you an
objective view of your survival and  growth. It shortens your growth
time.
 
It helps you focus on making your business stronger by avoiding
pitfalls  and cutting  out the chances of risks and losses in the future.