PR IN GOVERNMENT SECTOR

Ms. Anjulika Ghoshal

THE NEED
 Public Relation is a most important wing of Indian
Government and State Government. Through it
government take the basic information and gather views
of the public before framing any policies and schemes.
 Government use public relation as a tool for spreading
information and awareness about every schemes and
policies in between the citizens of the country
FUNCTION OF PR IN GOVERNMENT SECTORS
 Communication :- Only public relation helps to fill the
communication gap between the government and citizens. It will
help to establish a strong and positive relationship.
 Awareness:- Government use public relation for conveying the
information and spreading messages related to schemes and
policies. Through it government try to educate about the current
and running schemes and policies
 Feedback:- Government use public relation for knowing the
view of public and getting feedback on current and running
schemes and policies. By this government know about the
impact of the policies and schemes.
PUBLIC RELATIONS DISCIPLINES
 There are a number of public relations disciplines and
areas falling under the banner of corporate
communications, such as analyst relations, media
relations, investor relations, internal communications
and labor relations.
ROLES AND POSITIONS
 Publicity agent
 Promoter

 Press agent

 Press secretary

 Public relations specialist

 Market Research Analyst

 Public information officers

COMMUNICATION AND ROLES
 Public information specialists
 Public affairs managers

 Public affairs officers

 Publication specialists

 Communication specialists

 Community facilitators

 Community relations coordinators

 Constituent liaisons

 Client relations managers

 Needy people who learn they're eligible for free food or
medical care by reading government produced and
distributed brochures for Food Stamps, the Women,
Infants and Children (WIC) Supplementary Food
Program, the Surplus Commodity Distribution Program,
Medicare, or Medicaid;
 Victims saved from further abuse, or even death, because
television public service announcements about child
abuse, spouse abuse, and elder abuse publicized toll-free
hotlines and encouraged people to use them for reporting
abuse;
 People saved from using defective products -- whether a
bean bag inadvertently filled with toxic beans or a car
whose fuel line is likely to rupture and start an engine
fire -- because of news releases or press conferences by
the Consumer Product Safety Commission, the National
Transportation Safety Board, or their counterparts at the
state or local levels.
HYPOTHETICAL SITUATION
 If you are in BHEL and union leader is demanding to
increase the wages, which you know is not allowed from
your end without the annual year budget revision, what
will you do to engage them?