User Persona - Seller
Behavior
Name: Aaron Smith
Occupation: Software Engineer
Age: 35
Bio: Aaron is a Software Engineer.
He enjoys riding bike and loves
going on road trip. He is
passionate about new bikes that
come to market.
Goals
• Enjoys going places over the weekend • Sell his old bike for a fair price
• Registered with biking groups and loves to • Buy a new bike
explore places
• Get the best deal
Aspirations Frustrations
- Sell his old bike • Finding the right buyer for his bike
- Upgrade to new bike • Meeting interested sellers and provide
test drive to them
- Ride bike on different terrains
• Time consuming
User Persona - Seller
Name: Jessica
Occupation: Interior Designer
Age: 27
Bio: Jessica is an interior designer.
She wants to sell her old mobile
to upgrade to new one
Behavior Goals
• Spends good amount of time on mobile • Sell his old mobile for a fair price
• Use mobile for sending emails about her • Buy a new mobile
work
• Get the best deal
Aspirations Frustrations
- Sell her old mobile • Finding the right buyer for his mobile
- Upgrade to new mobile • Exchange deals don’t provide good deal
- To purchase new high-end mobile
User Persona - Buyer
Behavior Goals
• As a marketer, James visits his clients • Easy daily commute to visit office and
everyday and reports back to office in the clients
evening.
• Purchase a used bike
• Spends most of the daytime outside his office

Name: James
Aspirations Frustrations
Occupation: Marketing Fresher
- Plans to purchase a bike for city travel • Finding the genuine seller
Age: 22
- Has a tight budget and cannot afford new • Get a bike in a good condition
Bio: James has completed his bike
MBA in marketing. He has a job • Daily commute in public transport
offer which requires him to travel • Time consuming
within the city everyday to meet
his customers.
User Persona - Buyer
Name: Mike Thomson
Occupation: Software Engineer
Age: 32
Bio: Wants to buy a new table to
setup a workspace
Behavior Goals
• Is workaholic • Setup a workspace for a better work
from office environment
• Is responsible worker
• Find economical options online
• Is emotional for well being of his family
• Save money
Aspirations Frustrations
- Sell his old bike • Likes the furniture at offline stores but
hates the price
- Upgrade to new bike
• Not easy to do office work without
- Ride bike on different terrains separate workspace at home
Business Model Canvas
Business Model
• Sell.it follows consumer to consumer (C2C)
• C2C model helps connect individual buyers and sellers, who agree to trade with each other for cash.
• If the user wishes to have his items on top of the page, then user will have to pay additional cost.

Revenue Model
• Google Ads
• Sponsored Links
• Sponsored listing
Business Model - Scaling
Go-To-Market Strategy
Stage 1: Create Awareness in market about our
Awareness product “Sell.it” brand. Guest Blogging, Email
Marketing, Social Media Platforms, Campaigns

Stage 2: To generate interest about our product. TV

Interest commercials, Brand Ambassador, Partnerships

Stage 3: To make user want our product. TV

Desire commercials, Brand Ambassador, Partnerships

Ac
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