AI/ML Tools in CRM

Group 4

Apurva Tomar
Atrei Mukhopadhyay
Iftekar Ahmed
Soumava Ghosh
Yash Swaika
Tools in comparison

Salesforce Einstein

IBM Watson

Microsoft Cognitive Services

Oracle Artificial Intelligence

 FAB- SalesForce Einstein

Features Advantage Benefits

Ad-Hoc Analysis of Big Analysis enables to find Users can boost
Data pattern in data and productivity and discover
recommendation relevant pattern in data
Sales/Service Analysis
User friendly Predictive User can predict churn and
Discovery: Easy to use app Modelling system with lifetime value
finding clicks and not codes
Provide recommendations
Prediction Builder Helps in defining in the platforms to both
recommendation, create employee and customers
action strategies and
Natural Language activate automation
Processing
 FAB- IBM Watson

Features Advantages Benefits

Multi-level accessibility Strong visualizations
Processes unstructured
Omnichannel engagement Natural language data and huge quantity
processing of data
Robust natural language
querying Fast Performance Helps users generate
Deep learning capability Straightforward setup strong consumer
insights without much
Watson Discovery - a Useful for B2B and B2C use of code
Salesforce partnership
Lightning based UI
13 language support
dashboard for AL based
CRM support app
 FAB- Microsoft Cognitive Services

Features Advantages Benefits

Data aggregation and Sales Insights Gives data driven insights

organization of large
data Customer Insights Helps in personalized sales and targeted
campaign
Natural Language Market Insights
Processing Market segment trends can be easily
Customer Service Insights identified by the companies
Enterprise Analytics Cognitive Services Users can use it for proactive customer
Deep learning and relationship maintenance inputs
Visualizations
 FAB- Oracle Artificial Intelligence

Features Advantages Benefits

AI Powered Chatbots Database Optimization Lead generation for Sales

AI Enabled Customer Oracle CRM integration Adaptive Intelligent

Engagement Applications
Oracle Cloud Infrastructure
Predictive Analytics integration Autonomous Database for SaaS
environment

Specific product configuration

and data insights for customer
opportunity
 Comparison

Microsoft
Salesforce Oracle Artificial
IBM Watson Cognitive
Einstein Intelligence
Services

High data
Ad-hoc data Unstructured high
Provides big data processing with
Data Analytics analysis of big volume data
analysis predictive
data processing
analytics features

Less
User Experience User friendly Slightly complex Good
customization

Data Visualization Medium High High Medium

24*7 online Support during

Support Online support Online Support
support business hours
Thank You