Adomita® Advanced

Analytics

Company Profile “Decision Harmonics”

 ABOUT US (ADOMITA – AN ADVANCED
ANALYTICS COMPANY)
• Found in April 2012
• Head quartered in India with operations in Singapore, Australia, Indonesia, & UK
• Formed by ex-Executives of HP and IBM
• Part of an multi-million dollar group (Manufacturing & Distribution)
• Provides Cutting edge technology and industry solutions

Adomita Technologies

An Advanced Analytics Company

Staffing and Technology

Systems Integration & Application
Consulting (All Technology
Services Analytics on Demand
Platforms)
Advanced Analytics Solutions
(SCRM, Rapid Mart)
ADOMITA – TECHNOLOGY
CAPABILITIES
Application Business Intelligence and Visualization

Operational Intelligence

Data Processing and transformation

Analytics

Data Management platform

 PRODUCTS - ON DEMAND
SOLUTIONS Analytics On Cloud

(HOSTED FROM SINGAPORE) Analytical Scoring on Demand

(Twenty Models in production till
date)
Pay per use Model
CX Platform Integrated with Data aggregators
Analytical CRM with Social viral for Social Feeds , Blogs and News
Analysis feeds
Enabler to Improve Customer Solution Build on Hadoop platform
Experience Scalable and Highly available for
Social Feed Enabled Campaign real time integration with on
Management Solutions premise customer sensitive
CX Platform Information
Developed using Cutting edge
Technologies Rapid Marts
Scalable and available as “On Products
Cloud” “On Premise” and “On
Rapid Marts
Demand”
Self Service product for “Marketing Pre integrated Data model covering
and Business” Analytics On End 2 End business process
cloud Well defined cleansing rules
Library.
Out of the Box KPIs and Metrics
 Configurable Business definition
Metrics Framework
Industry Regulatory reports
Packaged with Analytics use cases
templates
 Functional Enhancement
 Enables Business to get Real time customer

CX PLATFORM
sentiments and feedback
 Enables business to improve customer service

 Enables business to upsell or cross products

and services
 Enables business with pay per use model with
reduction in infrastructure cost

Technology
 Scoring models/Algorithms
 NBO scoring inbuilt
 Data Preparation
 Utility to load delta (event based)
 Utility to sync LDB and PDB
 Rule Engine
 Configurable rules
 NBO/NBA
 Inbuilt with NBO functionality
 Customer 360
 Prebuild models to provide customer 360
including social network
 Campaign Management
 CMS with workflow
 Multi channel targeting
(Email/SMS/Digital channels)
 Sentiment Analysis
 Social sentiment
 Customer Sentiment
 Product Sentiment
 Topic Sentiment
 CX PLATFORM
Customer experience Platform(CX) is the product of an interaction between an organization and a customer
over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery,
cultivation, advocacy and purchase and use of a service. It is measured by the individual's experience during all
points of contact against the individual's expectations.

CX Platform is the integrated of Operational CRM + Analytical CRM + Social CRM which helps in segmenting the
customer experience into interactions through the web, social media, human interactions (such as phone calls
customer service), Email, SMS etc.

“CX facilitates the organizations to oversee and track all

interactions with a customer during their relationship. This
involves the strategy of building around the needs of
individual customers. This tool has been recognized as the
future of the customer service, Sales industry etc. “
 CX PLATFORM - FEATURES

Customer experience Platform(CX) has the following features:

• Digital Customer HUB

• Digital Sales and Marketing
• Digital Support
• Digital Performance management / Assurance

Digital Customer HUB (DCH) :

Adomita’s Digital Customer Hub is a customer data integration solution that enables organizations to
centralize information from heterogeneous systems, creating a single view of customer information that can be
leveraged across all functional departments and analytical systems. DCH is integrated of Operational,
Analytical and Social CRM data’s.
 DIGITAL CUSTOMER HUB (DCH)
Operational CRM:
Operational CRM use to focus on collecting and managing static customer data, such as past purchase
information, contact history and customer demographics. This information is often sourced from email
and phone interactions, commonly limited to direct interactions between the company and the customer.

Analytical CRM:
Analytical CRM comprises the analysis and systematic evaluation of customer data using business
intelligence functions. The aim is to filter out the key facts from gathered information and gain customer
knowledge. Analytical CRM allows customer satisfaction to be measured, for example, or trends among
customers to move to other suppliers to be detected. Knowledge of customers' behavior can also be used
specifically for communication and addressing customers in operational CRM, such as in campaign
management.
Example: Customers' buying behavior is analyzed in analytical CRM. This analysis reveals which
customers have not bought anything for a considerable length of time. by operational CRM, will address
this target group directly and encourage it to purchase various products.
 DIGITAL CUSTOMER HUB (DCH)
Social CRM

S-CRM adds a deeper layer of information into traditional CRM by adding data derived from social
networks like Facebook, Twitter, LinkedIn or any other social network where a user publicly shares
information. The key benefit of S-CRM is the ability for companies to interact with customers in a
multichannel retailing environment and talk to customers the way they talk to each other.

S-CRM enables companies to track a customer's social influence and source data from conversations
occurring outside of formal, direct communication. S-CRM also allows companies to keep a full audit
history of all customer interactions, regardless of social channel they choose to use, available to all
customer care employees.
 Key functional aspects
 Improves marketing efficiency, rate, reach and
segmentation models

DIGITAL CUSTOMER HUB (DCH)

 Improves customer service in 360 degree views

 Raise the Reliability of your Data with proven,

purpose-built data quality
 DIGITAL SALES AND MARKETING
The following menu's is listed in the Digital Sales and Marketing :

• Emails
• Leads
• Campaigns
• Targets
• Offers
• Offer Mapping
• Digital Asset Management
• Revenue Analysis(CLV)
• Sentiment Analysis
• Analytics Scores

Emails :
Email marketing, one of the primary channels of communication for many companies, is dependent on
customer data (email addresses, profiles, behavioral data). Outlook similar configuration has been done here to
send and receive emails.
 DIGITAL SALES AND MARKETING
Leads :
A lead usually is the contact information and in some cases, demographic information of a customer who is
interested in a specific product or service. There are two types of leads in the lead generation market: sales
leads and marketing leads.

Sales leads are generated on the basis of demographic criteria such as FICO score, income, age, household
income, psychographic, etc. These leads are resold to multiple advertisers. Sales leads are typically followed up
through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance
leads.

Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales
leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating
marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.

Online lead generation is an Internet marketing term that refers to the generation of prospective consumer
interest or inquiry into a business' products or services through the Internet. Leads, also known as contacts,
can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward
programs, loyalty programs or for other member acquisition programs.
 DIGITAL SALES AND MARKETING
Social Leads :
With growth of social networking websites, social media is used by organizations and individuals to generate
leads or gain business opportunities. Many companies actively participate on social networks including
LinkedIn, Twitter and Facebook to find talent pools or market their new products and services.

Adomita had facilitated all these above features under single roof in CX Platform.

Campaigns:
With growth of social networking websites, social media is used by organizations and individuals to generate
leads or gain business opportunities. Many companies actively participate on social networks including
LinkedIn, Twitter and Facebook to find talent pools or market their new products and services. It helps us to
Increase sales revenue
• Enhance pipeline on open opportunities
• Track customer interest

Acquire new customers

• Promotions on your website (e.g. free trial, demo center,
contact me)
• Track search engine marketing
 DIGITAL SALES AND MARKETING
Increase customer retention
• Awareness events that drive PR and brand awareness for the company (e.g. product launches)

Enhance up-sell/cross-sell opportunities

• Pricing promotions to current customers
• Webinar banner on the website for “add-on” products or services
• Add-on products targeted to call down campaign with Sales-Pat

Offers and Offer Mapping:

CX Platform facilitates to have a set of offers that can be offered to the
customer manually as well as automatically based on the business rules
that is configured to qualify for those offers. As part of offer Mapping
the rule engine has been built to reduce the effort of creating the
business rules for the customers to qualify for the offers based on his
segmentation, Social behavior etc. This helps companies to decide on
“NBO/NBA”.
 DIGITAL SALES AND MARKETING
Revenue Analysis CLV :
Customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a
prediction of the net profit attributed to the entire future relationship with a customer. Adomita’s CX Platform
facilitates this with a prediction model which can have varying levels of sophistication and accuracy, ranging
from a crude heuristic to the use of complex predictive analytics techniques. The key features of this is to
Analyze all customer's inputs (data, traffic, call center requests, application usage, social information, trouble
tickets', …) to identify predicted revenue from the customer. It also helps the organization to give the “Next
Best Offer” to the customers with the right set of offers with high propensity to accept the offer is high.

Sentiment Analysis :
When asked “what is sentiment analysis?“, the default answer is often “detecting and understanding how the
audience is reacting to a brand, either positively or negatively“.
The key benefit of social sentiment analysis is to identify the “brand “, “ the Customer’s view on product”,
“Topic on which the customer is engaged” on a real time basis these information will be captured and scored
to create a lead or a case management.
CX FUNCTIONALITY
Churn Management Next Best Offer
Analyzing All Subscriber's inputs (data, traffic, call Analyzing consumer behavior and just in time needs and
Chur center requests, application usage, social NBO offering with right offers , with propensity to accept the offer
n information, trouble tickets', …) to identify churn is high
probability and propose mitigate actions (new plans,
discounts, free services, etc.)

CX Personalization Consumer preference Analytics

CX Enabling CSPs to partner with agents, search CA Real-time analysis of usage helps recognize situations of
engines and commerce sites service “cannibalization” between different services

Life time Value Subscriber Network Usage Analytics

LTV Analyzing All customer's inputs (data, traffic, call Real-time analysis of Network usage helps recognize
center requests, application usage, social NA situations of service “cannibalization” between different
information, trouble tickets', …) to identify predicted services or by OTT services.
revenue from the customer

GA Geo Location Analytics Revenue Assurance

Provide real time information on where the subscriber RA Helping CSPs can reduce or eliminate subscription fraud
are and where they go. and proactively recognize Churn.
 CX FUNCTIONALITY
EDC Event Driven - CX Product sentiment Analytics
X Real Time analysis of Customer behavior and service PSA Enabling Business to study product sentiments within
delivery on real time to our subscribers customers to improve product features or to influence PLM

Service sentiment Analytics Price prediction

SSA Enabling customers to have same level of service capture the real-time business value of each of your
through all digital and non digital channels PP customers and leverage to predict the price for
subscriptions and VASes

Call Center Sentiment Analytics Product basket analytics

Analyzing All Subscriber's inputs (data, traffic, call Real-time analysis of Network usage helps recognize
CCA center requests, payment patterns, application PBA situations of service “ congestions” and provide real time
usage, social information, trouble tickets', …) to improvement or offers to improve service.
identify fraud and propose mitigate actions

Life Time Value prediction ROI Prediction

Analyzing All Subscriber's usage, cost and revenue Helping customers to predict the ROI from consumers ,
pattern to identify revenue from subscribers and to ROI proactively recognize Churn and improve ROI.
LOS
provide valuable offers to retain the subscribers
 ADOMITA – REFERENCES

Technology consulting
Oracle Siebel ,
HP / Oracle DB Platforms,
Hadoop / BigData Platforms
Java , PHP, SAP,

Application
Consulting

Advanced Analytics
CX/ social CRM
Solutions
SAP ERP Solutions
 Who are our partners?

Valgen

Adomita enables and instantiates actionable analytics through a strong partner ecosystem
ADOMITA CONTACTS

Singapore: Swetha Krishnan, swetha@adomita.com, Contact No: +65-

90595291

India: Ravikumar S: ravikumar.s@adomita.com, Contact No: +65-9632299876

Australia: Chris Papadalous: chris@adomita.com, Contact No: +61-404-888-211

Indonesia: Ayub Khan: ayub.khan@adomita.com, Contact No: +61 437 400 400

UK: vish krishnan: vish@adomita.com, Contact No: +4479127711151

Corporate: Kumar Narayanan: kumar@adomita.com, Contact No:

+919841625242/+6598185095