https://www.pdifoods.

com/
Really like how the images show up as you scroll down on this page. I am not in
love with the top of the page. It feels a little less impressive compared to the rest
of the site
https://www.ainsleymoir.com/
I do like to top of her page. Feels more premium vs the pdi foods one. I also like
the about and services section of her web site (https://www.ainsleymoir.com/about
) I would like to mimic that for my second page where I talk about services)

1
LOGO About Me Services Resources Affiliations Contact

Image from Adobe File # 409066048

Faster to the Shelf Faster to Revenue:

Lets accelerate your NPD from concept

to commercialization with extensive
ingredient and formulation expertise

Book a free consultation

Page 1 continues
 Services
Content next to images on page 1 should be centered on
This is the image I would like
the image
FILE #: 333142089
Innovation
I like how images fly in as you scroll down on Product Development
this page Troubleshooting
https://www.pdifoods.com/
Cost Savings
Sales and Pipeline Management
Due Diligence
Learn more about services (LINK to Page 2)

Page 1 continues

Relevant Image: FILE #: 396010979
Other images just as a back up
FILE #: 259414812
FILE #: 75566693
I like how images fly in as you scroll down on
this page
https://www.pdifoods.com/
Page 1 continues
Resource
Hydrocolloid Videos: WATCH HYDROCOLLOIDS VIDEOS HERE
(link to page 3)
Ingredients Literature: READ ABOUT FOOD INGREDIENTS &
PRODUCTS HERE (link to page 3)
Food and Beverage News: GET THE FOOD INGREDIENTS &
PRODUCTS NEWS HERE (link to page 3)
I intend to create video content and literature on a regular basis. I
am hoping to post videos on various platforms: you tube, instagram
etc.
But mainly post literature here
For F&B news, am envisioning posting some short articles myself
but link the articles posted in other relevant web sites. Again I will
need some education.
I will need some education from my vendor on how to post videos ,
literature and links on an ongoing basis (at least until I can afford to
pay someone to do that) and teach me how to cross link them
 Page 1- ABOUT ME
See my conversations
Over the course of my career in specialty food ingredients with National Starch,

Ingredion, and TIC Gums, I have developed and launched many new products and
Link to My Linked In
worked with countless customers. Profile

I have also developed a complementary set of technical, marketing and sales

competencies, and understand the dynamics of the selling process from both the supplier

and customer’s perspective. Link to other social

media platforms
Currently I am helping start ups & small to medium food companies. I am also an (currently I dont have)

adjunct professor at Food Science Department @ Rutgers University

Lets work together, apply data driven problem solving perspective, add value and win
5
together
Page 2- Services: see the text on the next side that I would like to
appear when someone hovers over these

TROUBLESHOOTING (FILE #:
Innovation PRODUCT DEVELOPMENT
488112511)
Relevant Image ( FILE #: 434780859)
FILE #: 337335715

Sales & Pipeline

Development/Management
COST SAVINGS (FILE #: Due Diligence
(only for ingredient suppliers)
135792190)
(FILE #: 122473510)

Schedule a clarity call: automatic scheduling

linked to my calendar 6
Innovation: Innovation can have many forms. It can be a new to the world ingredient or a new to the company ingredient or
product.It can also be a process improvement. I have seen it all and have utilized my experience to deliver various innovations
throughout my career.

Product Development: I believe in agile NPD. Getting the product 70% there. Then co-creating with your customers to finalize it.
Don’t try to fully optimize without your customer’s input.. Don’t fall in love with your idea. Fail early and fail fast. If all goes well
and you get your customers involved early, you can convert it to revenue as quickly as possible. I have made mistakes and now
I’m helping my clients avoid them. I also use a product agnostic approach. Suggesting only the ingredients you need. I am not
going to push an ingredient like many large suppliers may do because they have huge investments and ROI expectations.

Troubleshooting: Texturizers and stabilizers are first to be blamed when a product fails. Their performance depends on time,
temperature, pressure, presence of other ingredients. If you are struggling, first reach out to your supplier for complimentary
support. If they fail to respond or if they ultimately can’t help you, I am happy to step in.

Cost savings: There are many ways to leverage complementary ingredients to reduce the overall use level and cost in use in a
given formula. I will review your formulas and recommend alternative options to reduce the formula cost or processing cost.

Sales and Pipeline Management: This service is for ingredient development companies only. If you do not have a CRM I can help
you set up one. If you have a CRM, I can help you develop metrics to ensure your pipeline is growing, understand how
opportunities are moving through your pipeline and monitor the progress. Remember, what gets measured, gets better!

Due Diligence: This is mainly for the investor community. Based on my understanding of ingredient functionality and product
formulations, I can help you assess your target

s. More specifically, I can tell you what is really innovation and what is just a smokescreen.
7
 Search (is it easy to add a
search function for this page?
Page 3- RESOURCES
I really like how the website below ists resource offered with a slight change: I
would like to have three columns with content under each
https://www.ainsleymoir.com/resources
I am hoping videos, literature, articles that I write and pull from other pages can be posted here and have a list of first 5 to 10 show
up but the rest can be scrolled with a brief (less than a line) description of the video

TITLE Hydrocolloids Videos TITLE Ingredients Literature TITLE Food & Beverage News
Relevant Image Relevant Image Relevant Image

Video titles Literature titles News Feed

*general hydrocolloids basics *general hydrocolloids properties *general hydrocolloids properties
*All about xanthan *Formulating Burger Patties with *Formulating Burger Patties with
* etc MC etc MC etc 8
Page 4-Circle of Trust
The Circle of Trust

Logos of companies I am partnering with that are hotlinked to their

company websites: would need to add
Relevant Image
https://www.newschoolfoods.co/
I like how images fly in as you scroll down on
this page
https://www.pdifoods.com/ https://paragonpure.com/
FILE #: 65125859

https://foodsci.rutgers.edu/

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Page 5- CONTACT Contact
Have a question or comment? Please contact Gum Dr. Thank you!!

Name
Relevant Image

I like how images fly in as you scroll down on email

this page
https://www.pdifoods.com/ Cell #
My logo
Question/Comments

End of Page 1 Submit

Sample websites

https://mattsonco.com/our-mission/

https://www.pwc.com/us/en.html

https://www.jpgresources.com/services

https://oceanblueinnovation.com/services/

https://www.powerbrands.us/#intro

https://www.meyers-consulting.com/

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Articulating your value
https://www.ainsleymoir.com/

https://thedrinklabs.com/

https://www.mydrinkbeverages.com/about-us

https://www.sonomabeverageconsulting.com/

https://www.bevnology.com/beverage-services

https://www.pdifoods.com/

https://www.lek.com/join-lek/why-lek/what-youll-do

https://www.foodconsultants.com/product-creation/

https://ptmfood.com/ 12
Individual consultants

https://www.rame-consult.com/

https://www.ainsleymoir.com/

https://www.meyers-consulting.com/

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com-mans

https://www.sokolcustomfoods.com/about/

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Potential Opps

https://www.cbthera.com/psychedelics/

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