HISTORY OF RADIO

IN INDIA

Name- Danish Malhotra
Roll Number- 84
Course- SYBAMMC
Subject- Radio and
Television
 What is Radio?

Radio is often considered as the ‘talking newspaper’ where people can
update themselves with the latest news and also be in touch with world
events.
From music, sports commentaries, breaking news,
advertisements and so much more, the radio covers it
all!
With the advent of television and social media,
radio has lost it charm but it still
predominantly prevails in rural areas to this day.
 History

Radio broadcasting was pioneered in India by the Madras Presidency
Club Radio in 1924, but failed due to owing financial difficulties.
Later in 1932, the government of India took over broadcasting and
possession of transmitters and began its operations as the ‘India State
Broadcasting Corporation.’
In 1936, it was renamed “All India Radio” (AIR), which was converted
into a separate department after independence.
The AIR is controlled by a Director General, who is assisted by
several Deputy Directors and a Chief
Engineer.
 History

In 1957, AIR was renamed as Akashvani and was controlled by
the Ministry of Information and Broadcasting
During the period of independence, only 6 radio stations existed
throughout the country. As the years flew by and with the advent
of Commercial Radio services in India, by 1994 there were 85 FM
stations and 73 short wave stations that linked the entire nation.
Between 1960 and 1994, the number of radio receivers increased
from 14 million to 65 million.
AIR’s home service comprises 414 stations
across the country, reaching nearly 92% of the country’s area
and 99.19% of its total population..
 All India Radio:

All India Radio Broadcasting
House, New Delhi Ramanuj Prasad Singh reading
the news in AIR studio

AIR logo

AIR’s first ever bulletin

broadcast, 1936 AIR live studio, New Delhi
 Radio Today

Media pundits have been chanting death knells for radio in India, but
one needs to remember that radio survived the tape, CD, iPod and will
be as popular in the age of music-streaming apps.

While online streaming services like Spotify, Gaana, Saavn are

fine-tuning their business models and content offerings,
radio has already adapted to changing user behaviour. In fact, major
players of the FM radio industry have already gone digital.
By allowing listeners to tune-in to their favourite radio shows online,
they are expanding their audience and, in the process,
offering 360-degree solutions to
advertisers.
 Conclusion

While radio has withstood time and the waves of change, it has also
learned to adapt to the ever-changing media landscape.  We not only see
radio platforms amplify their reach and visibility via digital platforms,
but the reverse effect also taking place with digital using radio stations to
tap into their audiences.

With a data-centric approach, radio will continue to be a profitable

medium for audiences, marketers and investors alike.
Thank You.

Name- Danish Malhotra
Roll Number- 84
Course- SYBAMMC
Subject- Radio and
Television