[INSERT PRESENTATION TITLE]

[INSERT Your name, title]

 FEDERAL LEADERSHIP, GUIDANCE, AND SUPPORT

SAMHSA’s Underage Drinking Prevention Work

– Funding service/Capacity development role

– Information and communication role

CAMPAIGN GOAL

Reduce underage
drinking among youth
ages 9 to 15 by
engaging parents in
prevention behaviors.
KEY FINDINGS

• For parents:
– Underage drinking is not a top-of-mind issue;
– No participant believes his or her child drinks; and
– A recognized government agency must support the
research.
• For youth:
– Talk about alcohol in context of a recent event; and
– Mom is the go-to parent, but other trusted adults
can also deliver underage drinking prevention
message.
PARENTS ARE IMPORTANT

• Parents are the primary

messengers for underage
drinking prevention.
• To be successful, parents
need prompts and
conversation starters.
• Parents should take
advantage of opportunities to
discuss the issues as they
present themselves.
IN OUR COMMUNITY

• [INSERT any relevant local data that

illustrate the underage drinking problem in
your area of influence.]
NATIONAL CAMPAIGN ACTIVITIES

• Launch: May 13, 2013 during SAMHSA’s

2013 National Prevention Week
• Strategic media outreach
• Public service announcement (PSA)
distribution to 7,000 media outlets
nationwide
• A cadre of partners
PART OF A NATIONAL EFFORT

• [INSERT RELEVANT PARTNER NAMES HERE.]

• Community Anti-Drug Coalitions of America
• Interagency Coordinating Committee on the Prevention of Underage Drinking
• Leadership to Keep Children Alcohol Free
• Mothers Against Drunk Driving
• National Alcohol Beverage Control Association
• National Association of State Alcohol and Drug Abuse Directors
• National Conference of State Liquor Administrators
• National Institute on Alcohol Abuse and Alcoholism
• National Liquor Law Enforcement Association
• National Parent Teacher Association
• Office of National Drug Control Policy
• Students Against Destructive Decisions
• And Many More!
MUTUALLY BENEFICIAL: [INSERT ORG NAME]

• Share leadership on
critically important issue
• Present united front on
underage drinking
prevention
• Provide free PSAs and
resources on underage
drinking prevention
MUTUALLY BENEFICIAL: SAMHSA

• Extend Campaign reach

• Expand implementation and dissemination
• Support sustainability
• Coordinate brand and message with
ongoing underage drinking prevention
efforts
UNLIMITED ACCESS TO CAMPAIGN MATERIALS

• www.underagedrinking.samhsa.gov
RESOURCES ON DEMAND

• Backgrounder
• Fact Sheet
• Talking Points
• FAQs
• Partner Toolkit
• Tip Sheets for Parents
• TV PSAs
• Print PSAs
• Radio PSAs
• And Much More!
PARENT-SPECIFIC RESOURCES

• Visit the Campaign

website to access
resources and tools to
help parents begin and
continue the conversation
about alcohol.
Print Television MULTIMEDIA TOOLS

Web Radio Scripts

COMING SOON

• Web-based
role-playing
simulation
for parents
• Available
summer
2013
LET’S INVEST TOGETHER

• [INSERT
activities/potential
activities that you
are planning as
part of the
Campaign.]
[INSERT YOUR ORGANIZATION NAME]

• For more information, contact:

– [INSERT contact name, address, phone,
e-mail, and web address.]