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Science Journalism
SCIENCE
JOURNALISM A Scientists
B C
Journalists Audience
The aim of a science journalist is to render very detailed, specific, and often jargon-
laden information produced by scientists into a form that non-scientists can understand
and appreciate while still communicating the information accurately. One way science
journalism can achieve that is to avoid an information deficit model of communication,
which assumes a top-down, one-way direction of communicating information that limits
an open dialogue between knowledge holders and the public. One such way of sparking
an inclusive dialogue between science and society that leads to a broader uptake of
post-high school science discoveries is science blogs.[5] Science journalists face an
increasing need to convey factually correct information through storytelling techniques
in order to tap both into the rational and emotional side of their audiences, the latter of
which to some extent ensuring that the information uptake persists.
WHY SCIENCE JOURNALISM
IMPORTANT?
• Lack of time due to the excessive bureaucratic burden to get funds and
projects and the competitiveness of science itself.