Marketing Plan For Launching

New Product

Presented By:
 Launching of a
Product:
We launched a new product in category of Powdered
juices named as LEMINTO in those flavors which are very
least preferable in the market like Lemon Mint.
OUR MISSION

To bring uniqueness in

our product.

Powdered flavoured juice with quality

UNIQUENESS

Our uniqueness is that we value

our customers. Their flavour, their
ingredients, their taste. Our
product is entirely based on the
needs,Taste and demand of the
customers.
SURVEY FORM

We did a short survey outside a mart on mostly used/famous flavours of

powdered juices.

FLAVOURS PERCENTAGE
Orange 35%
Mango 30%
Lemon and pepper 20%
Pineapple 10%
Cocktail 3%
Lemon and mint 2%
 SEGMENTATION

DEMOGRAPHICAL GEOGRAPHICAL

Kids, housewives and office goings Targeted cities Karachi and Islamabad
where mocktails or juices are most
commonly used.
PSYCHOGRAPHICAL BEHAVIOURAL

Social events, Recreation and help you Dehydrated, health conscious,

think actively and innovatively ingredient seekers.
BEHAVIORAL SEGMENTION
CONSUMER INSIGHTS
 SSWOT ANALYSIS

Strengths
• Vast market as it for everyone
• A flavor never introduced before
• Already established distribution
channel
Weakness
• Flavor is used in restaurants
• Competitors have captured the
market

Opportunity Threats
• can be sold to restaurants • The new flavor might fail
• All new flavor can capture market • Distributor might not be ready to
work
 PRICING

 We will adopt a market penetration pricing strategy.

 125 g will be price of Rs. 35 at wholesale rate and approx. Rs. 40 at retail
rate
 375g will be price of Rs. 250 at wholesale rate and approx. Rs.265 at retail
rate.
 500g will be priced at Rs. 430 at wholesale rate and approx. Rs. 440 at
retail rate
 1 kg will be priced at Rs. 1000 at wholesale rate and approx. Rs. 1050 at
retail rate
DISTRIBUTION STRATEGY
 COMPETITOR

TANG
 As our competitor like Tang is in powdered form and many of it’s flavor growth is
restricted therefore it is necessary for us as LEMINTO to promote the unpopular
flavors on which tang doesn’t pay that much attention like lemon mint.
 Another challenge for LEMINTO is to change the marketing strategy its competitor’s
current strategy is seasonal basis i.e. Tang is only promoting its product in summer
and during the month of Ramadan.
 However, we are not only capturing the said seasonal windows but also promoting
our product throughout the years via different means of communication.
PROMOTION
 PROMOTION

 We promoted our flavour through social

media with the help of influencers targeting
the bloggers and specially pages and
influencers related to food.
 Activity campaign
 The Big Idea
The big idea is always about targeting a major health issue that the consumers are
facing in their daily life. Our big idea is to target the people who need a refreshing
and healthy boost to win their day.
“THANKYOU”