Module Code: 19BNA506B

Module Title : Social media and network analysis

Module Leader : Dr.H.S.srivatsa

Presentation delivered By:

Jayasimha k
Reg.no: 20MCMS101046

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Faculty of Management and Commerce ©Ramaiah
©RamaiahUniversity
University
of Applied
of Applied
Sciences
 Social Media Actions Analytics
• Analytics actions are the cash cow of social media. It is what
the users do on social media that matters most to social media
marketers. Typical actions performed by social media users
include likes, dislikes, shares, views, clicks, tags, mentions,
recommendations, and endorsements.
• The companies I have choosen is Sony and Philips.
• The software I have used for action analytics
Twitonomy software.

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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 TWEETS ANALYTICS
OF SONY

By analyzing the above data

SONY is getting 5.02% of
tweets per day and the users
who use that are mentioning is
1959 that is 50.2% and 1604
tweets are favorited.
They are receiving 907 replies
which means 28% of data

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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 TWEETS ANALYTICS
OF PHILIPS
By analyzing the above
data PHILIPS is getting
14.04% of tweets per
day and the users who
use that are mentioning
is 3151 that is 0.98 and
450 tweets are favorited.
They are receiving 3048
replies which means 95%
of data.

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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 TWEET HISTORY
SONY
This graph shows how many users are viewing or
tweeting for SONY
Initially there was decrease in may 21 and as on
there was massive rise in july 21
There it hit 75+ and the users udes very less till nov
21 after that in the same nov it raised to 73 in nov
21.
Faculty of Management and Commerce
PHILIPS
This graph shows how many users are viewing or
tweeting for philipsI
nitially there was decrease in sep 21 and as on
there was massive rise in dec 21
There it hit 155 and the users uses very less till dec
21 after that in the same nov it raised to 155 in dec
21 And again, there was a fall down 5
©Ramaiah University of Applied Sciences
 seeing these 4 pie charts it represents who
all replied, mentioned, and used using
hashtags for SONY company.

 when we see who all replied for

SONY the 1st stands coco cola
because they replied back for the
users and 2nd stands @jklines with
10 like that the pie charts explains
different ratios.
 Like that when we analysis who
mentioned the most it shows SONY
are in top stands with 20 and 19
 hashtags are used most by
Olympics, tokyo2020 etc. because
coco cola are the sponsors for the
events so they used the hashtags
and gave the credits 6
Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 seeing these 4 pie charts it represents who all replied,
mentioned, and used using hashtags for PHILPS company.

 when we see who all replied for PHILIPS

the 1st stands Ankithdh07926395 and
2nd stands madhunainan with 28 like
that the pie charts explains different
ratios.
 Like that when we analysis who mentioned
the most it shows ankith and madhinainan are
in top stands with 44 and 28A
 hashtags are used most by healthcare and
digitaltransformation etc. because Pepsi gave
offers and conducted events for the events so
they used the hashtags and gave the credits.

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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 When we observe this graph,
we got to know after this
analysis the users are using per
week and per day The users are
using most on Tuesday because
there were some events or
offers or some important hype
And when we see in per hours
in a day it is used by users
around 3pm to 4pm maximum.

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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 • When we observe this graph,
we got to know after this
analysis the users are using
per week and per day.
• The users are using most
on Tuesday because there
were some events or offers
or some important Hype.
• And when we see in per
hours in a day it is used by
users around 6am and 8am
maximum.

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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 Sony philips

SONY company got most or a greater number

of tweets from Sprout social with 3182 and PHILIPS company got most or more number
twitter web app with 307 and twitter for of tweet from Twitter web app with 8 and
iPhone is 245.
SPRINKIR of 321 Twitter.

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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences
 THANKYOU
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Faculty of Management and Commerce ©Ramaiah University of Applied Sciences