Faculty of Management and Commerce

Ramaiah University of Applied Sciences

Department Management Studies Programme MBA in Business Analytics
Semester III Batch 2020
Course Code 19BNA503A Course Title Business Intelligence and Visual
Analytics
Course Leader Dr. Uday Kumar Jagannathan

Continuous Evaluation

Reg.No. Name of Student

Marks

Max Marks

Evaluator
Marking Scheme
Sections

Second
Marks
RBL
CO

PO
A.1 Design of Viz (reference HBR Reading) 10 4,5 2,8,9 3
Assign

A.2 Creation of Visualization (development) 10 4,5 2,8,9 3

A.4 Individual Presentation 5 4,5 2,8,9 3
Assignment – Maximum Marks 25

Signature of First Examiner Signature of Second Examiner

1
 Assignment

Instructions to students:

1. Maximum marks is 25 for Assignment

2. The assignment has to be neatly word processed as per the prescribed format.
3. The maximum number of pages should be restricted to 15.
4. The printed assignment and the chosen research articles must be submitted to the course
leader.
5. Submission Date: 15th Jan 2022
6. Submission after the due date is not permitted.
7. IMPORTANT: It is essential that all the sources used in preparation of the assignment must
be suitably referenced in the text.
8. Marks will be awarded only to the sections and subsections clearly indicated as per the
problem statement/exercise/question

Introduction to the course:

This course deals with essentials of business intelligence and visual analytics to create business
value, specifically by leveraging the power of data visualization to communicate business-
relevant implications of data analyses. Students are taught business intelligence, data
warehousing and database schemas. In particular, creating and designing visualizations and
dashboards in context of business problems will be taught. In addition, the students will be able
to assess the quality of the data and perform exploratory analysis and create different
visualizations possible in tool Tableau

2
 Part A - Individual Assignment (25 marks)

Preamble

A good visualization helps in garnering insights about Organizational performance. Managerial

decisions are a result of properly designed and delivered information which are actionable as
knowledge items. In this context, the student is required to read the article titled “Visualizations
that really work” by Scott Berinato, Harvard Business Review, June 2016

Your answer should address the following:

A.1 Discuss the design of your Visualization and relate it to the HBR article

A.2 Develop your Visualization in Tableau and document the functionality

A.3 Individual Presentation