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  • A123845432 - 19867 - 22 - 2021 - Ca3 MKT517

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    Shashank Rana
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    This 3 sentence summary provides the key details about the academic assignment: The assignment tasks MKT517 students to apply their knowledge of customer relationship management concepts by analyzing the marketing, analytical, and operational CRM aspects of a specific company allotted to them, with the analysis to be submitted individually and evaluated based on the introduction, analysis of each CRM area, references, and overall submission date of April 22, 2021.

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    A123845432_19867_22_2021_CA3 MKT517 (3)

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    This 3 sentence summary provides the key details about the academic assignment: The assignment tasks MKT517 students to apply their knowledge of customer relationship management concepts by analyzing the marketing, analytical, and operational CRM aspects of a specific company allotted to them, with the analysis to be submitted individually and evaluated based on the introduction, analysis of each CRM area, references, and overall submission date of April 22, 2021.

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    11 views1 page

    A123845432 - 19867 - 22 - 2021 - Ca3 MKT517

    Uploaded by

    Shashank Rana
    This 3 sentence summary provides the key details about the academic assignment: The assignment tasks MKT517 students to apply their knowledge of customer relationship management concepts by analyzing the marketing, analytical, and operational CRM aspects of a specific company allotted to them, with the analysis to be submitted individually and evaluated based on the introduction, analysis of each CRM area, references, and overall submission date of April 22, 2021.

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    © All Rights Reserved
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    of 1

    LOVELY PROFESSIONAL UNIVERSITY

    Mittal School of Business (MSOB)


    ACADEMIC TASK NO. 3
    Assignment
    Name of the faculty member: Dr. Pawan Kumar

    Course Code: MKT517 Course Title: Customer Relationship Management


    Section: Q7E42 Max. Marks: 30

    Academic Task Objective Detail of Nature of Academic Evaluation Parameter Academic Marks
    Academic Task Task Task
    Mode
    Assignment To make the students Individual Assignment Introduction to the company- Online 30
    apply the subjective 3 Marks
    concepts that they have The students will be allotted a particular
    learned to a live situation company which is into product or services. CRM Marketing Aspects-15
    being presented to them The students will gather and capture Marks
    insights on the various elements of CRM
    primarily Marketing, Analytical and Analytical CRM-05 Marks
    Operational CRM of the company which
    has been assigned to him. This academic Operational CRM-5 Marks
    task will help the students to gain an
    understanding on real time application of References-2 Marks
    CRM in the companies.

    Date of Allotment: 08/5/2021


    Date of Submission: 22/04/2021

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