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  • Trust and E-Commerce Case Study On Jumia Company

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    Shashank Rana
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    This case study examines issues of trust, privacy, and protection in e-commerce in Kenya. It aims to understand consumer concerns around fraud and data privacy online and develop solutions to build trust. Major barriers to e-commerce growth in Kenya have been consumer mistrust and fears over private information security. The study analyzes problems facing online businesses and provides recommendations for governments, companies, and customers to improve trust and access the benefits of e-commerce.

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    This case study examines issues of trust, privacy, and protection in e-commerce in Kenya. It aims to understand consumer concerns around fraud and data privacy online and develop solutions to build trust. Major barriers to e-commerce growth in Kenya have been consumer mistrust and fears over private information security. The study analyzes problems facing online businesses and provides recommendations for governments, companies, and customers to improve trust and access the benefits of e-commerce.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views5 pages

    Trust and E-Commerce Case Study On Jumia Company

    Uploaded by

    Shashank Rana
    This case study examines issues of trust, privacy, and protection in e-commerce in Kenya. It aims to understand consumer concerns around fraud and data privacy online and develop solutions to build trust. Major barriers to e-commerce growth in Kenya have been consumer mistrust and fears over private information security. The study analyzes problems facing online businesses and provides recommendations for governments, companies, and customers to improve trust and access the benefits of e-commerce.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 5

    Trust and E-commerce Case

    Study on Jumia Company


    11915092Shashank Rana RQ7E42A32

    11918327Girish Gaba RQ7E42A34

    11909190Aditya Joshi RQ7E49A17

    11909210Kajal Kaura RQ7E49A19


    INTRODUCTION TO THE CASE
    • This case study examines the protection, privacy, and trust issues that surround e-
    commerce in Kenya in order to ensure that customers have confidence in these
    online businesses.
    • The aim of the research is to come up with solutions for e-commerce in terms of
    trust, protection, and privacy.
    • Consumer mistrust is a major concern, with the fear of being exposed to online
    fraudulent activity and the privacy of private information being the key concerns.
    • This has been Kenya's biggest roadblock to e-commerce. With all of the advantages
    that online business offers to both businesses and customers, it is in the best
    interests of businesses to improve their trustworthiness among their users.
    • The study demonstrates the problems that e-commerce faces as well as potential
    solutions to those challenges.
    • Finally, it makes recommendations for how the government, online businesses, and
    customers should accept online business and enjoy the full benefits of e-commerce.
    • Trust in E-Commerce – An important aspect for any business that can’t be
    ignored.
    • Privacy in online business – Regarding the protection of personal
    information be it business or in private affairs
    • Security- A very important aspect for every online business and consumer
    ensuring that consumer and company information is safeguarded.
    Additional Research

    • The company has never made a profit


    • It has no plans to pay a dividend ‘in the foreseeable future’
    • Most of the goods sold on Jumia come from third-party sellers
    • Jumia operates in markets that are underdeveloped and politically unstable
    • It has to contend with failed deliveries and late collections
    Links To Readings

    • https://group.jumia.com/
    • https://en.wikipedia.org/wiki/Jumia
    • https://www.bbc.com/news/world-africa-52439546
    • https://www.crunchbase.com/organization/jumia-group
    • https://group.jumia.com/8-years-of-e-commerce-in-africa-a-retrospective-review-amid
    st-covid-19-pandemic/
    • https://qz.com/africa/1938532/jumia-can-be-africas-amazon-by-enabling-third-party-e-
    commerce/
    • https://www.jumia.com.ng/sp-about_us/

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