MBA 2020 Strategic Management

Faculty of Management &Commerce

M.S Ramaiah University of Applied Sciences
Department Management Studies
Course MBA in HRM, MMT, OPM, FMT, BA, BFS, HM, and PBM
Batch Full -Time 2020 Course 21st Jun2, 2021
Start Date
Course Code 19MBA509B Assignment Report Submission Date: 14th August 2021
Course Title Strategic Management
Course Leader(s) Dr. G Devakumar, Mr. P Rajeev Prasad and Prof. V. Nagendra

Assessment (CE + SEE = 100 Marks)

Reg. No. Name of the Student

Assignment 2 – SC4- Individual Assignment

Max Marks

Moderator
Evaluators
Marking Scheme

Marks

Marks
RBL
CO

PO
INDIVIDUAL ASSIGNMENT : You are required to conduct 4 1 2
1 05
a PEST analysis for a company of your choice
Develop a BCG matrix for the selected company and 4 8 6
2 10
discuss each component
Develop a GE Matrix for the selected company and 4 8 4
3 10
submit your suggestions for business sustainability
Max Marks 25

Signature of First Examiner Signature of Moderator

*Note: company should be selected in consultation with the Class representatives. There shall be no repetition of companies among other
students of same and other sections.

1
 MBA 2020 Strategic Management

Please note:

1. Documental evidence for all the components/parts of the assessment such as the reports,
photographs, laboratory exam / tool tests are required to be attached to the assignment report in a
proper order.

Assignment

Instructions to students:

1. The assignment consists of 3 questions:

2. Maximum marks is 25.
3. The assignment has to be neatly word processed as per the prescribed format.
4. The maximum number of pages should be restricted to 10 pages.
5. The soft copy of the assignment must be submitted to the RUAS portal only
6. Submission Date: 14th August-2021 , before office closing hours at exam centre
7. Submission after the due date is not permitted.
8. IMPORTANT: It is essential that all the sources used in preparation of the assignment must be

Suitably referenced in the text.

9. Marks will be awarded only to the sections and subsections clearly indicated as per the
problem statement/exercise/question

Introduction to the course:

This course deals with the essentials of strategic management. Students are taught concepts of strategy,
importance of strategy, formal planning in strategic management. Students are also taught different
types of environmental analysis, Strategic Implementation, Evaluation and Control for making business
decision