A

Research proposal
Submitted to the
Department of Business Managment
Hemawati Nandan Bahuguna Garhwal Central University
(2019-2020)
For the degree
of
DOCTOR OF PHILOSOPHY
IN
MANAGEMENT
 TOPIC
IMPACT OF MOTIVATION AND ABILITY ON
PERFORMANCE OF MOMPRENEURS IN ONLINE
BUSINESS

BY-
SHUBHANGI BISHNOI
 CHAPTER-1

INTRODUCTION
MOMPRENEUR

A multitasking women who can balance both the stresses of running a business as an entrepreneur,
and the time-consuming duties of motherhood at the same time
Mompreneurs are a relatively new trend in entrepreneurship, and have come to increase prominence
in the internet age, with the internet allowing entrepreneurs to sell products out of the home rather
than relying on foot traffic to brick-and-mortar business.
`
Online platforms for selling goods and services have proliferated in the past decade, allowing people
to work for themselves from the comfort of their own home, selling crafts or homemade items,
retailing wholesale items, or conducting freelance work, among other pursuits. Because these income
producing activities can be carried out with a flexible schedule, it is conducive for people - such as
mothers of young children - to remain active as a small business owner while also taking care of the
family. While Mompreneurs refer particularly to women in such situations, men who are fathers are
also increasingly relying on such types of business ownership.
 RESEARCH PROBLEM

The two problems that will be the focus of this study are

• What would be the challenges faced by mompreneurs in e-business?

• What would be the mompreneurs strategies in regulating
e- business?
 LITERATURE REVIEW

• Momprenure online: using the internet to build work at home success 2001. Patricia Cobe and Ellen H.

• Adopting ICT in the momprenure business: A strategy for growth? Yvonne Costin University of Limerick,
Ireland

• How do momprenure achieve work life balance? (Evidence from small business in tangerang, indonesia)
Lindawati Wijaya, Chrisanty Victoria Layman* Universitas Pelita Harapan

• Mompreneurship as a Challenge to the Growth Ideology of Entrepreneurship by steffen korsgaard.

• Community-based entrepreneurship: evidences from a retail case study by S. parwez.

• Entrepreneurship in an open national innovation system(ONIS) by Corona-Treviño, L.

• User innovation and entrepreneurship: case studies from rural India. By V. Yadav, P.Goyal
• Freedom, Individuality and Women`s Entrepreneurship Education by Prof. Mirjana Radović-Marković, Ph.D, Carl
Edwin Lindgren, D.Ed., Prof.Radmila Grozdanić, MSc. Dušan Marković, MSc. Aidin Salamzadeh.

• Constraints and opportunities facing women entrepreneurs in developing countries: A relational perspective by
jamali Dima.

• An Exploration of the Motivations and Expectation Gaps of Mompreneurs by Melissa Jean, Caroline S. Forbes.

• Care and capitalist crisis in anglophone digital landscapes: the case of the mompreneur by Meredith Johnson
Krueger.

• Women Empowerment through Women Entrepreneurship: A Study of Home Based Enterprises run by Women in
Sonitpur District of Assam by Dr. Manoj Kumar Hazarika Ms. Daisy Rani Kalita

• Women-owned family businesses in transitional economies: key influences on firm innovativeness and sustainability
by Gundry, L.K., Kickul, J.R., Iakovleva, T. et al .
 RESEARCH OBJECTIVES

• To investigate mompreneur perception on e-business.

• To identify challenges & struggles of urban/rural areas mompreneur in building ecosystem.
• To explore technical factors that effect mompreneur business e.g. e-networking, e-marketing ,
e-courses , e-book etc.
• To differentiate between illiterate/literate mompreneur , as many illiterate mompreneur are
success in their business.
• The challenges & opportunities provided to the women of digital era are growing rapidly that
the job seekers are turning in to job creators.
• To find out the rapidly incremental rate of mompreneur of different countries, According to U.S
2017 report by American Express OPEN over the last 20 years, the number of businesses
owned by women increased 114%, and revenues of women-owned businesses grew
103%.Mom entrepreneurs are playing a significant part in this surge.
 SIGNIFICANCE OF STUDY
IMPORTANT TO FIND OUT-

• Awareness of Different government schemes/organization among rural/urban startups mompreneur.

• Most mompreneurs need better marketing skills such as better go to market strategies, stronger customer
retention skills, and digital marketing and data management skills.
• Present majority of mompreneur face Financial and Marketing related challenges (28 and 26%
respectively).
• To bridge the gap between mompreneur India vs other countries as growth rate is high in other countries
compare to India

IMPACTED AUDIENCE -

Mompreneurs, Different organization based on mompreneur, Government of women empowerment

 
3 Elements to Success In E-Business

CORRECT CORRECT CORRECT

MINDSET ATTITUDE SYSTEM
 RESEARCH METHODOLOGY

RESEARCH METHODS - Qualitative techniques like Ethnography and Depth-Interviews (face to face
interview and telephonic interview) were used to collect first-hand data. Ethnography is the systematic
study of people and cultures while Depth-interviews is one-on-one discussion. Meanwhile secondary data
was augmented through the following e-business related activities on Social Media like Facebook,
WhatsApp, Instagram, Pinterest ,youtube channels etc . The data collected was then analysed using
qualitative techniques

SAMPLING METHOD - Purposive(judgemental) sampling as in this sampling method appropriate

characteristics required of the sample members so in this research samples that are taken were female
entreprenure who are married and have a kids or family while currently still running business.

SAMPLE SIZE - The research will conduct over a prolonged time period, between 2013 and 2019. A total
of 50 mompreneurs from different area will consult and interview.
 GOVERNMENT INITATIVES

• The Women Entrepreneurship Platform (WEP): BY NITI AAYOG

• Women Enterprise Development (WED): MINISTRY OF DEVELOPMENT OF NORTH EASTERN

REGION (NEDFL Schemes)

• North-East Rural Livelihoods Project (NERLP): MINISTRY OF DEVELOPMENT OF NORTH

EASTERN REGION.

• North-East Rural Livelihoods Project (NERLP): MINISTRY OF DEVELOPMENT OF NORTH

EASTERN REGION.

• Cent Kalyani Scheme: Central Bank of India.

• Support to training and employment programme for women (STEP): Ministry of Women & Child
Development
The Atal Innovation Mission (AIM) is a solid platform for the promotion of world-class Innovation
Hubs, Grand Challenges, start-up businesses and other self-employment activities, particularly in
technology driven areas. The Digital India initiative works to promote India as a digitally-empowered
society and knowledge economy with universal access to goods and services
Here are the trends in entrepreneurship you should be looking out for in 2018.
 Technology will become more and more disruptive.
 There will be more remote teams.
 Marketing will get more interactive.
 The Internet of Things will become more important.
 Automation will be more widespread
As part of Economic Action Plan 2015, the Government of Canada will create and execute an Action Plan for Women Entrepreneurs to help more
women start and grow their businesses. The Government of Canada has also committed to implementing measures that will ensure increased
representation of women in leadership roles within some of Canada's largest companies.

Economic Action Plan 2015 committed to modernizing Canada's corporate governance framework. This would include proposed amendments to
the Canada Business Corporations Act to promote gender diversity among public companies using the "comply or explain" model of disclosure.

Since 2007, the Government of Canada has invested over $162 million through Status of Women Canada in support of more than 780 community-
based projects across Canada. This includes over $14 million for projects that support women in entrepreneurship.
 LIMITATION OF STUDY

 The study aims to investigate the over all status of start-ups mompreneurs e-business only but not
concentrate about any traditional or family business.

 A lack of diversity in the women’s businesses. While the women’s professional backgrounds included a
wide range of fields, the study lacked product-focused businesses and was heavily based in the services
sector.

 This study also included mostly small, self-funded businesses and did not include businesses that were
backed by venture capital

 It did not include father entrepreneurs for comparison, which would have allowed for further examination of
how much having children impacts a person developmentally, as well as the degree to which social support
plays a role.
 CONCLUSION
IN this proposal I have learned a lot about what goes into becoming a mompreneur ,how they come in to e-business by
accepting a lot of risk& challenges.

Statistics also show about mompreneur growth & development ,as over past few years more & more moms becoming
mompreneur.

According to the state of small business survey, the no. of women owned business rose by 17% in 2017 only,71% of all female-
owned business report they were profitable!

Thus women are the primary or sole bread winner in 40% of household with children under 18, from 2007-2018 women
owned business have increased by over 58%

Lastly each woman felt supported by others in her life and was able to frame her experience through a lens of personal growth
and learning was significantly linked to her own confidence and success in business. Persistence in the face of life challenges,
raising a family, and growing a business was underscored by a willingness to view these experiences as learning opportunities,
with the help of family, peers, and loved ones.
 REFRENCES
 Newhouse, Felicia, "Mompreneur Immunity: An Exploration of Meaning-Making and Relational

Support of Self-Employed Women with Children" (2018).Educational Studies Dissertations. 138. 

 Bose, anjana ,(2019), “A study of women entreprenure in india, IAEME Publications, PP 135 

 Desai, Vasant, (2018), “The dynamics of entrepreneurial development and management”, Himalyan

publications , NewDelhi 

 Mompreneur® Showcase Group Inc. (Mompreneurs®) is dedicated to supporting, educating, and

empowering women in business. 2020 themompreneur.com All Rights Reserved. Mompreneur® is a

registered trademark of the Mompreneur Showcase Group Inc.The Mompreneur® - Supporting,

Educating, & Empowering Canadian Mompreneurs.

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 Corona-Treviño, L. Entrepreneurship in an open national innovation system (ONIS): a proposal for Mexico. J
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 Yadav, V., Goyal, P. User innovation and entrepreneurship: case studies from rural India. J Innov Entrep 4, 5
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 Gundry, L.K., Kickul, J.R., Iakovleva, T. et al. Women-owned family businesses in transitional economies:
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THANKYOU